Tag Archives: natural

Helping consumers trade fast fashion for luxury goods that are durable and sustainable | Instant News

Researchers from Columbia University and Georgetown University publish a new paper at Journal of Marketing which examines how consumers can adopt sustainable consumption lifestyles by purchasing long-lasting luxury and luxury products.

Study, forthcoming Journal of Marketing, titled “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability for Sustainable Consumption” and written by Jennifer Sun, Silvia Bellezza, and Neeru Paharia.

What do luxury products and sustainable goods have in common? Luxury goods have unique and sustainable properties that provide longer service life than lower end products.

Sustainable consumption is on the rise with all consumers. However, young millennial consumers and Generation Z have been more vocal about their desire to embrace sustainability. Several trends have emerged that signal such trends, such as “buy less, buy better” and “slow fashion”, as witnessed by the trend of celebrities wearing similar outfits at several award ceremonies. Consumers who advocate such a lifestyle strive to buy fewer, high-end products that will last longer than many cheap products that are about to be discarded. However, these trends and movements still represent a special segment as products with high price tags do not fit into the stereotypes of sustainable consumption commonly associated with restraint and moderation.

Fast fashion retailers such as H&M and Zara have enabled consumers to purchase disposable clothing and accessories, contributing to a 36% decrease in the average number of items worn compared to the past 15 years. While fast fashion offers consumers access to trendy, albeit short-lived, affordable clothing, it also demands high environmental costs. Indeed, the fashion industry has become one of the biggest polluters, contributing 10% of global carbon emissions as well as 20% of global wastewater.

Sun said that “We propose that luxury goods have unique and sustainable properties that are durable, which includes durable and timeless style, thus enabling them to have a longer lifespan than low-end products. Focus on clothing. and industrial accessories, we found that high-end products could be more sustainable than mass-market products. “

But why do consumers find it hard to see sustainability and luxury as compatible? Despite the durable nature of high-end goods, sustainable luxury can be a paradoxical concept for consumers as many of them ignore the inherent durability of luxury products. The typical consumer prefers to buy a few mass-market products rather than fewer high-end goods. “That’s because of neglect of product durability, failure to consider how long a product will last, whereas durability is an important product attribute that consumers really value,” explains Bellezza. How can marketers help consumers focus on durability? The researchers say that when the long-lasting properties of high-end products are emphasized, consumers are more likely to overcome their durability abandonment and buy fewer, but better, high-end products.

While consumers can actively participate in the sustainability movement by selectively buying fewer, durable products that last longer, companies can also benefit from an emphasis on product durability, attractive and timely attributes that are directly related to sustainable luxury. In fact, many high-end entrepreneurial brands, such as Pivotte, Everlane, and Cuyana, as well as more established premium and luxury brands, such as Patagonia and Loro Piana, promote the use of high-quality materials and timeless styles that extend the longevity of their products.

Paharia said that “Focusing on the resilience aspect of sustainability can be an effective marketing strategy for high-end brands to promote their products while helping consumers engage in more sustainable consumption practices. That is, emphasizing product durability can shape consumers’ actual purchasing behavior. while promoting the attributes that are at the heart of luxury brands. “In fact, two important campaigns that directly address the findings include Patagonia’s” Buy Less, Demand More “ad, which states that buying fewer, more durable Patagonian products is better. for consumers and the environment, as well as Patek Philippe’s iconic “Generations.” “The campaign, which proposes that a brand’s watch is so durable and timeless that consumers only care for it for the next generation. Marketers and high-end product brand managers can emphasize the durability of their products to help consumers overcome neglect of product durability and encourage them to buy fewer of the better items for a more sustainable future.

The full article and author’s contact information is available at: https: //doi.org /10.1177 /0022242921993172


About Journal of Marketing

That Journal of Marketing develop and disseminate knowledge about real-world marketing questions that are useful to scholars, educators, managers, policy makers, consumers, and other community stakeholders around the world. Published by the American Marketing Association since its founding in 1936, JM has played an important role in shaping the content and boundaries of the marketing discipline. Christine Moorman (T. Austin Finch, Senior Professor of Business Administration at Fuqua School of Business, Duke University) is the current Editor in Chief.
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About the American Marketing Association (AMA)

As the world’s largest branch-based marketing association, AMA is trusted by marketing and sales professionals to help them discover what’s next in the industry. AMA has local chapters in more than 70 cities and 350 college campuses throughout North America. AMA is home to award-winning content, PCM® professional certifications, premier academic journals, and industry-leading training events and conferences.
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Switzerland- Studies point to lake methane as a future energy source | Instant News

(MENAFN – Swissinfo) Lakes, a source of 20% of global natural methane emissions, could also be a source of global energy, if handled properly, said the Swiss researcher.

This content is published April 4, 2021 – 18:23 April 4, 2021 – 18:23 Keystone-SDA / dos

In a paper published this week, researchers from Basel and Zurich suggest a way to more efficiently extract the methane that naturally develops when biomass rots in lakes.

Methane, which is 25 times more harmful to the climate than carbon dioxide, is mostly produced by the petroleum industry and agriculture. However, one fifth of all methane emissions are generated naturally in lakes. This “in theory would be sufficient to meet all the world’s energy needs,” said University of Basel scientist Maciej Bartosiewicz.

Bartosiewicz, along with Przemyslaw Rzepka and Moritz Lehmann, claim to have developed a concept – using a filter-like membrane made of a porous mineral called zeolite – to extract this gas more efficiently.

Until recently, the only place in the world where methane was extracted from lakes and used to generate electricity was Lake Kivu, in Central Africa. However, these bodies of water enjoy enormous amounts of methane, 100 times more than in ordinary lakes. Such operations have not been profitable elsewhere, said the University of Basel in its press release.




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PM will soon launch a natural regeneration project in ‘chilgoza’ forest | Instant News

Islamabad: Prime Minister Imran Khan will soon launch aid for a natural regeneration project in the ‘chilgoza’ customary forest in the Zhob area under the Ten Billion Trees Tsunami program.

In detail, the ministry of climate change has prepared a plan to declare this ‘chilgoza’ forest a national park and initiate a natural regeneration project to increase its production.

About 20 percent of Pakistan’s forests consist of ‘chilgoza’ trees, with the country producing 15 percent of the world’s total pine nuts between 3,500 and 4,000 metric tons per year. The pine trees in Pakistan’s main forest are centuries old.

The Pakistan Journal of Botany reported the Pinus gerardiana in the Zhob district of Balochistan as having a diameter at breast height (DBH) of 65 cm, indicating an age of about 411 years.

Pakistani pine nuts have the largest kernel size in the world. It is not only eaten as a dried fruit, but is also a part of traditional dishes such as pilaf, and some sweet dishes.

In Pakistan, ‘chilgoza’ is found in Khyber Pakhtunkhawa, Balochistan, Gilgit-Baltistan and Azad Jammu and Kashmir. The ‘Chilgoza’ pine is a tough tree and withstands excessive drought, strong winds and severe cold weather in winter.

The Prime Minister’s Special Assistant for Climate Change Malik Amin Aslam said production is likely to multiply in Zhob’s ‘chilgoza’ forests through the help of a natural regeneration project that has proven valuable in other parts of the country.

He said: “Some pine nuts take up to three years to ripen. They are also difficult to harvest, this justifies their high price. “

Water is available in the Zhob area because the monsoon weather brings enough rain every year so the atmospheric conditions will also help them in their efforts to increase tree cover in this ‘chilgoza’ customary forest, he said.


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Brazilian wildlife adventurer Karina Oliani breaks a lava lake track record | Instant News

Adventurous wilderness doctor Karina Oliani is a jack of all trades.

From hovering in an anti-gravity room, becoming the first Brazilian woman to climb K2, swimming with great white sharks and rescuing endangered wildlife – better ask what inspiring environmental guru doesn’t do.


While scouring the planet in search of new ways to experience the Earth we live in, his latest expedition has taken him to one of the hottest points on earth – the Erta Ale volcanic lava lake in Afar, Ethiopia.

After a death-defying suspension in a crater of boiling hot 1187 ° C lava, wildlife doctors and video producers have now achieved a worldwide feat. Longest Tyrol across a lava lake at a distance of 100.58 m (329 ft 11.76 in).

“Ever since I was little, I have always been fascinated by nature and big challenges. And I thought, what could be a bigger challenge than crossing the largest lava lake on Earth? ”

Karina’s initial motivation for her record stems from her love of interacting with world wonders.

“Outdoor challenges have always been my passion, and because of this, I have participated in countless expeditions at sea, in mountains, in forests and in the desert, including climbing Everest twice.”

Karina Oliani tyrolean longest on the lava lake on a snowboard

In the past, he’s been diving with anacondas, exploring the North and South flanks of Mount Everest, and even flying on a wing-walking plane – but volcanoes are still an unchecked item off his wish list.

And although Karina can now add this extraordinary feat to her long list of travels, the journey to breaking this record title is by no means easy.

When looking for a team to help him climb to a volcanic site and properly engineer a track, many thought it was too dangerous to support.

However, Canadian rigging specialist Frederick Schuett believed in his drive and passion for adventure.

He decided to work with her to find the perfect material and point around the lake to stabilize the rope for a safe suspension.

Karina Oliani with her team on a lava lake

Part of the safety precautions required Karina and her team to engage in wearing a special heat suit, which protects them from the extreme heat from lava waves and pale air quality.

Despite the eerie volcanic lava pits below, Karina was blown away by the natural beauty and the color of the magma.

“I am moved by challenges and connecting with nature is fundamental to my life. I need this energy, this contact. I feel most alive in situations of danger and when you feel the forces of nature.”

Without hiccups along the way, he managed to complete a complete trajectory as the sun rose over the horizon.

“I believe my inspiration comes from nature. Humans, they are always in touch with nature very intensely, but then we decided to move and build big cities and go to the concrete jungle. But every time I go back to the sea or mountains or forests, I feel right at home and it fills me with energy all the time. “

Karina mentioned that when she was a child she used to get lost in the Brazilian jungle for hours with her sister, pretending to go on wild expeditions that now reflect her adult life.

It’s no secret that she is a very accomplished woman, and Karina has the certification to prove it.

At the early age of 12, he took his first scuba diving class and managed to get a certification that led him to swim among the largest predators of the oceans later in his career.

Want to read this article in Portuguese? Watch the following here!

At the age of 17, he has become a two-time Brazilian wakeboard champion in addition to being a three-time snowboarder champion.

Today, he serves as a frontline worker as a dual-certified doctor in emergency medicine and wildlife medicine.

He also has a helicopter and test license, which allows him to take his missions and practice medicine to remote areas of the world.

Karina Oliani tyrolean longest on the lava lake on the plane

Because her daily life is filled with so many amazing sights, Karina makes it a habit to capture her adventures with amazing videos and photos.

His extensive documentation inspired him to start his company Pitaya Films, where he has directed and produced dozens of series for Brazilian television, including Celebrity Challenge and Extreme Missions on Discovery Channel, Facebook Watch, Channel OFF, and Rede Globo.

Now, Karina has hopes of inspiring the next generation of girls with her fearless mindset and sustainable sense of adventure.

Karina Oliani tyrolean longest over the lava lake Karina gives the certificate

“I hope that all the things I have accomplished in my life today can empower girls and women from all over the world to pursue their dreams. I hope by looking at me they say: ‘If this girl can do that, I can do whatever I think too!’ If they want to be president, climb mountains, traverse volcanoes, or anything else that hasn’t been done before – they can and must do it. ”


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Filipino pastry chef Norerriz Labrador found a true interest in photographing Australian nature | Instant News

Norerriz Labrador was at the peak of his career in 2016 when fear overcame him.

“My career is going well, I have good prospects and good money, but I see a feeling of insecurity,” he said.

Mr Labrador had been a pastry chef for a year at The Star in Sydney, Australia’s second-largest casino, as thoughts of returning to the Philippines began.

“If [I lost my] job and can’t find another job I need to do [go] back, “he said.

Fearful of losing her job – and the life she is trying to create for herself and her partner – she seeks permanent residence with her employer.

Norerriz Labrador trained as a pastry chef in his hometown of Manila.(

ABC South East SA: Bec Whetham


When that didn’t happen, he turned to regional Australia.

After five years on Mount Gambier on South Australia’s Limestone Coast, Labrador struggled to see himself elsewhere.

While he might have foreseen some changes, such as switching from a luxury hotel kitchen to a country bakery, he didn’t anticipate how much he would connect with the region’s landscape.

It’s a steep bend from Manila’s bustling streets to quiet mornings in dense forest, old volcanoes, and along rocky coastlines that make her fall in love with.

The sun sets in orange, yellow and pink over the calm waves on the beach.
Cape Northumberland is one of Mr Labrador’s favorite spots for shooting on the Limestone Coast.(

Supplier: Norerriz Labrador


Baking since childhood

Mr. Labrador is destined to become a pastry chef.

“When I was a kid, we used to have a bakery and I grew up on flour and butter,” she says.

Her father, uncle and brother were all pastry chefs.

Mr Labrador said if someone in his family wasn’t a pastry chef, they were very good cooks.

“In our clan, we are a clan of chefs,” he said.

Three brown and red tarts next to a yellow tart, next to a decorated cake made to look like a wooden stick with a frog mushroom on top.
Some photos of Norerriz Labrador from his own pastry creations.(

Supplier: Norerriz Labrador


Every weekend Labrador said his father would bring him little cakes to try.

“Every time I taste it [it] like heaven, “he said.

One day Mr Labrador’s father took him to one of the luxury hotels where he worked.

“When I entered the brown room it was like, ‘Wow,'” he said.

While his family is full of them, Labrador says pastry chefs are a rare breed.

“It takes hard work and your artistic side,” he said.

“If you really like to call yourself a pastry chef, then you have to know how to make bread, chocolate, ice cream, celebration cake.”

Norerriz in competition
Norerriz Labrador with entries in the live sugar art competition (left) and chocolate sculpture (right) in the Philippines.(

Supplier: Norerriz Labrador


Work in the big kitchen

Thanks to his father’s connections, Mr Labrador was able to enter the luxury hotel industry after school.

She started out as a laundry clerk, worked in the kitchen and studied under the best French pastry cooks.

At the Makati Shangri-La, a luxury hotel in Manila, she was assigned her own assistant in the kitchen.

One of them, a woman named Mary Jane Valenzuela, later became his wife.

A man and woman wearing a white chef coat smile for a photo.
Norerriz Labrador meets her colleague Mary Jane Valenzuela in the kitchen.(

Supplier: Norerriz Labrador


“It’s funny because at first he hated me so much,” said Labrador.

“Because I’m so excited and so excited, most of the time I’m a little cranky and hard to work with.

‘Lucky’ moving to Australia

For Mr. Labrador, the plan is always to work abroad.

“In the Philippines, you spend a lot of time honing your skills and improving your attitude just to leave the country… in search of greener pastures,” he said.

After a year of knockbacks, he was “lucky” and won first place in Australia in 2015.

But it’s not a free ride at all and costs $ 16,000 to get to Sydney.

“It was very stressful,” said Labrador.

He only worked with his first employer for three months before moving to The Star.

A woman in a wide hat stands under a bridge of flower trees.
Norerriz Labrador photographing her colleague Mary Jane Valenzuela on the Limestone Coast.(

Supplier: Norerriz Labrador


It wasn’t until a year after he moved to Australia that he was able to bring Valenzuela from the Philippines to accompany him.

“I’ve never cried that hard in my life,” she said.

Move from Sydney to the countryside

When Sydney couldn’t grant him permanent residency, Mr Labrador responded to a Filipino friend on Mount Gambier.

The owner of Metro Bakery & Cafe – a large cafe and catering business – offered her a management position and a job for Ms Valenzuela in the same kitchen.

A man in a white chef's jacket stands smiling on the colorfully painted track.
Norerriz Labrador is the head pastry chef at Metro Bakery & Cafe in Mount Gambier.(

ABC South East SA: Bec Whetham


Having never heard of Mount Gambier or Limestone Beach, he views the move with optimism.

“I’ve worked in the big cities forever,” said Labrador.

“Thinking now, it’s a good decision because I rediscovered my love for nature, especially here.

Fog covered two large craters under the pink morning sky.
Gambier Mountain Valley and the Leg of Goat Lake in the mist one morning.(

Supplier: Norerriz Labrador


Fall in love with the Limestone Coast

On the days Mr Labrador was not in the kitchen, he was still up before sunrise but instead of baking, he took photos.

Sometimes the light was in his favor, other times it wasn’t.

A man looks at a large tree with a DSLR camera in his hand.
Norerriz Labrador would love to become a full-time landscape photographer if he had the opportunity.(

ABC South East SA: Bec Whetham


He had his first camera in Manila but didn’t really get into photography until he discovered the Limestone Coast landscape.

The big difference is being able to get in the car and go anywhere.

“For me, to create a good image you have to put your passion on the ground,” said Labrador.

Rocky cliffs overlooking the beach, stone huts under a yellow sunset, caves lit by a starry sky.
Collages by Norerriz Labrador in recent years.(

Supplier: Norerriz Labrador


After five years on Mount Gambier, that is what the couple is preparing; leave.

Labrador said the couple had an agreement that, after spending five years on Limestone Beach, Valenzuela can decide where to move next.

Although they are not sure where they are going, Labrador plans to run its own bakery in Australia.

Trees stretched out on the path which was illuminated by the sun.
Mr. Labrador really likes Meat Foot Lake in autumn “because of the beautiful color of the leaves”.(

Supplier: Norerriz Labrador


“I want to make a garage bakery [where] You bake bread in the garage and sell it, “he said.

But for now, he’s enjoying every sunrise he leaves on Mount Gambier.

“I’m really going to miss this place – every day, every hour,” he said.


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