Perhaps it will soon be here to clean up Manolo Blahnik— “Sex and the City” is on the not too distant fashion horizon.

Following Sarah Jessica Parker’s Instagram announcement (who plays the main character who is obsessed with the show’s shoe designer, Carrie Bradshaw) confirming a new chapter of the HBO Max series, titled “And Just Like That …”, the TV Series’ thousands of fashion-centric followers responded with enthusiasts – including Reese Witherspoon, Debra Messing, and Zoë Kravitz.

The question is whether the return of “Sex and the City” – lauded by turning shoe designers like Jimmy Choo, Christian Louboutin, and, of course, Manolo, into household names – will be the catalyst for retail as it once was and help invigorating retail, while helping to revive back in New York City, where the show took place.

What Does the New ‘Sex and the City’ Series Look Like?

This is a whole new world of retail since “Sex and the City” debuted nearly 25 years ago in 1998 and many of Miss Bradshaw’s favorite retail stores, such as Manolo Blahnik, Century 21 and Barneys New York, have closed.

At least one New York retailer was optimistic about the show’s return.

“The original ‘Sex and the City’ series was a huge boon for us,” said Beth Buccini, owner and founder of Kirna Zabete.

“Patricia Field used to dress up women from Kirna Zabete,” said Buccini, referring to the series’ legendary costume designer. “Her vision is breaking boundaries and causing women everywhere to experiment and dream about fashion. Hope it happens again. ”

Like fashion classics, “Sex and the City” has the potential to attract the attention of the younger generation, said Simon Doonan, legendary creative ambassador at Barneys New York.

“I was just chatting with a high school student who had just discovered ‘S and Cs,'” Doonan wrote, by email. “He’s drunk on heels, shopping and what he describes as the ‘old school vibe.'”

The 10-episode half-hour series will go into production in New York in late spring and will follow the lives of Carrie, Charlotte York-Goldenblatt, played by Kristin Davis, and Miranda Hobbes, played by Cynthia Nixon, who is now in her 50s. . Kim Cattrall, who plays Samantha Jones, will not return.

Reflecting on the show’s history, cultural strategist Sarah Unger hopes retail and fashion will remain strong themes in this new series.

“It’s not too long to expect this new iteration of the story to grab the attention of aspirational retailers,” said Unger, co-founder of Cultique. “However, part of the appeal of ‘SATC’ is how it combines the immortality of women against a dynamic urban setting.”

However, we may see a lot more realism on the screen. Unger predicts the character might gravitate towards a minimalist look with elements of over-the-top maximalism. Casual wear and casual wear may play a more general role, he estimates.

“It would be interesting to see awareness and wellness mix, given that there is a self-care industry that’s booming,” said Unger. “This could happen in many ways – one would expect to see designers who were previously marginalized prioritized via a platform known as ‘SATC’ or a more self-conscious viewpoint on inequality and sustainable consumption.”

‘SATC’ and New York City

The portrayal of New York as a land of fashion fantasy is part of the show’s appeal – prior to Covid-19, there was even a “Sex and the City” bus tour.

“‘SATC’ has always featured New York City as the main character,” said Unger. “Now that our relationship with cities has shifted thanks to the pandemic, this new event will be able to explore the evolving rhythm of urban life, including digital retail and remote work.”

This may increase interest in the city, strategists estimate. “New York City as a potential vacation destination is following suit,” he said.

New York’s image as a place of opportunity for outsiders is strong, says Doonan.

“Think Holly Golightly [in ‘Breakfast at Tiffany’s’] or Diana Ross in ‘Mahogany’, “says Doonan, author of” How To Be Yourself. “” Shoes, shopping, and cocktails are powerful symbols of glamor and success. “

New York will rediscover itself again, Doonan said, and “the newest version of ‘Sex and the City’ will hopefully offer an entirely new blueprint.”