Sometimes I get stuck looking for a product for certain details of a story like the best base or hone certain trends, I forgot to peruse through the site and choose only what I like, no strings attached. As the weather gets warmer, I’ve been looking for fun items that only make me happy, and items that I know will wear me out for just that reason. After months of stopping my spending and just investing loungewearI’m ready to add an extra dose to my wardrobe, and my grocery list below reflects that exactly. Of course, I don’t have the funds to buy everything, so let me pass everything I observed below in case something interests you. Sharing is caring, right?
Keep on scrolling for funky prints, glass jewelry, beaded bags, and many more items that will carry compliments like there’s no tomorrow. Just making this list brings joy to my fashion-loving heart, so I hope it brings the same to those of you reading it.
AI (Artificial Intelligence) seems to be the next big thing in many industries today. In The Cycle of the Emerging Tech Hype from Gartner in 2020, for example, we found no less than seven AI-related trends explicitly in the first steep curve of rising expectations – such as composite AI, generative AI, responsible AI, embedded AI, and explainable AI. For a time span that dates back to 1956 and celebrates its 65th birthday this year, this seems overwhelming, especially as the prolific deployment of the popular AI variation is expected to take another two to ten years.
In this promising AI technology arena, a Dutch AI-based startup Lalaland is an interesting case. They have found ways to make AI work in real ways and speak to the imagination. Using AI technology, they are one of the pioneers that can transform the online fashion industry and, arguably, make it more inclusive, sustainable and profitable, thus speaking to the three P’s of Three Bottom Lines. I spoke with two of Lalaland’s founders, Michael Musandu and Harold Smeeman to find out what they do and how they do it.
Lalaland is a Dutch technology startup based in Amsterdam that is developing an AI-based, hyperrealistic virtual model for an e-commerce platform. Founded in 2019, the founding team consists of three founders (Ugnius Rimša is the third) and now they number 16. So far, they have drawn € 625k of funding and won Philips Innovation Award 2020, giving them the title of the most innovative student start-up in the Netherlands.
Unlike one might assume, the company has nothing to do with the 2016 Academy Award-winning musical romantic comedy La La Land. When asked where his name came from, Musandu explained, “We wanted a name that sparked your imagination, because what we made wasn’t real, or at least not in the traditional sense. We also want a name that forces itself to form opinions; You like it or you don’t. ”
As stated on their website, Lalaland “empowers e-commerce brands to capture the incredible diversity of humanity by creating artificial full body fashion models.” This means that they are creating a fashion model that is entirely AI-generated that online retailers can use to replace their traditional living fashion model. The most important benefit is that, when shopping online, consumers can choose a model that fits, for example, their own size, age and skin tone, as well as see how the clothes look on that model – not the typically young, sleek model retailers currently use.
Competitive Edge and Impact
A relevant question amid the AI hype is how Lalaland is different from the rest. With AI-generated imagery being their core technology, the difference from live model photography and online fashion retail stores has become clear. But what makes them different from their main competitors?
As Musandu explained, when they started two years ago, it was their ability to carry out the whole body generation: creating a human image from head to toe. But nowadays, Smeeman adds, it’s their ability to show users exactly what they want to see. Based on continuous development, testing, and learning over the past two years, they have developed an advanced understanding of what users want and how this translates into hypersonalized synthetic images.
In a world where online shopping has taken a further flight through Covid-19, the online fashion market is booming. Based on Statista, fashion is the largest B2C eCommerce market segment. It is estimated that at US $ 525.1 billion in 2019, it is expected to grow more than 10% per year and reach a total market size of US $ 1003.5 billion by the end of 2025.
A market of this size means that any impact the use of synthetic imagery has on an eCommerce fashion company, will be significant. According to Musandu and Smeeman, there are significant advantages. Not only financially, the three of them follow these three aspects Three Bottom Lines (TBL): People, Planets, and Profits.
The Impact of AI People: Inclusivity and Diversity
The most visible and obvious benefit of AI-based synthetic imaging is the variety of models displayed and the ability to personalize images to resemble the user himself. Instead of only offering one image of one model, users can configure the models to look like themselves. Although the level of configuration will be different for each eCommerce platform, something “simple” like changing ethnicity has a direct impact on inclusiveness and diversity.
By adopting this AI-based technology, fashion brands and retail stores can be more inclusive in the way they sell and advertise their products. There are of course practical benefits: if customers see how the garment looks on a similar model, they can make a better choice. But there may also be more important long-term psychological effects. When users see similar models, they tend to feel more heard, seen and respected, thereby gaining confidence. While it is too early to say whether such an effect will be achieved using this technology, there is no reason to believe that it will not.
Oh, and in real life, Lalaland also encourages diversity and inclusiveness. Their small team consists of eight nationalities and people of various ages, skin colors, genders, and sizes.
AI Planet Impact: Waste Reduction and Recovery
Waste for return is a major problem in fashion, and especially the online fashion industry. Every year, 2.3 billion kg of waste generated through returns. The reason is clear: to be safe rather than sorry, people order their clothes in different sizes and return those that don’t fit properly. Problem? Most of the returned clothing doesn’t resell, but ends up in landfills.
By better adapting to online “virtual installs”, Lalaland technology helps increase right-first click rates and reduces the need to order multiple sizes. While the long-term effects remain to be seen, and rates of return differ substantially between clothing types, Lalaland’s experience with its first customers has shown that returns can fall from about 40% to around 30% on women’s clothing – a 25% drop.
Decreased income doesn’t just mean less clothes are wasted. It also implies less delivery – to the customer, and back to the retailer, thereby also saving carbon emissions from transportation.
Lastly, although the evidence is not yet available, we can also expect an increase in the actual use rate of the garment. As research from the University of Manchester points out, about 12% of the clothes in women’s wardrobes are unused. Other report shows a percentage as high as more than 50% of unused clothing. Due to various psychological biases, when people have chosen more carefully what they buy, they are also more likely to actually use what they have bought. Accordingly, a customer who has carefully selected the best-fitting synthetic model when ordering clothes, is more likely to actually wear the garment afterward.
AI Profit Impact: Cost and Conversion
Using synthetic imaging also has various financial benefits. In an industry where margins are thin, any percentage reduction in product returns has an immediate and substantial positive impact on profitability. The same is true of shipping costs, which are huge in online retail where delivery is often offered for free or at a discount. Usually transportation costs make up 7-10% of total sales revenue. Therefore, a reduction in the delivery of products that customers will not buy will also have a direct impact on profitability.
Another source of cost savings is photography. Not using an actual model, and not creating an actual photo, can cut shooting and post-production costs by up to 70%, according to the founder of Lalaland. Usually, this depends on the quality of the models and photos used, on the price level of the clothing, and the speed at which the collection changes. However, the cost savings can be enormous.
On the other side of the equation, using a personalized synthetic model can also drive sales. As Lalaland’s experience so far shows, the click-through rate can increase by up to 140% and the conversion rate shows an increase of 15%. Part of this may be the result of a technological novelty, fueling the curiosity of today’s customers, but it may fade away once this technology becomes mainstream. However, it’s not hard to imagine that customer engagement and conversation will remain higher because of the more personalized experience on offer.
Additionally, by explicitly targeting customers who don’t look like the usual models currently used in most online stores – who are the vast majority of people – the market served is much broader. This means that the number of customers who feel truly served can increase dramatically by targeting them with personalized images.
Still in its early years, Lalaland’s true take-off has yet to occur. But the signs are promising. Its first customers in the Netherlands were there: women’s lingerie brand Sapph and women’s clothing Stieglitz and, starting March, Wehkamp – one of the largest online retailers in the Netherlands.
Furthermore, the application of Lalaland technology is not limited to garments. It can be used for any industry where the human model is currently used. A great example is glasses. With over 60,000 different faces in their library, Lalaland is now working with major retailers to use the technology for their range of sunglasses. As such, there are many other application areas that can be considered, making the application of the technology seem limitless.
I’ll admit it if you go past my past Amazon orders, You will not find too many fashion items. What will you see? A ton of boring household products such as detergents, curtain rods, and the like. But I know I’m missing the main convenience and many It brands available with Amazon Prime features, so I’d like to put together this story if you also ignore the retailer mode category.
Suffice it to say, I discovered more than just Hanes t-shirt and TikTok’s famous leggings. For this story, I chose to mine the best newcomers from three popular brands: Staud, Ganni, and Faithfull. All of these brands have lots of lovely new products for spring that come with the convenience of Amazon Prime. So what are you waiting for?
Since your business is all about gathering great brands, can you share one piece you currently enjoy and why?
WITH: I love mid-length dresses that let you breathe and keep your head turned, and the Ella Multi-Print Dress by our first designer from South America, Angela Brito, is just that. It’s amazing how the dress combines so many contrasting elements without looking too busy – there’s art to make this piece special.
What advice would you give young entrepreneurs looking to enter the industry?
WITH: Before you get started on anything, obsessively research every element of the industry you are in and find answers to any questions that may arise during your trip. Even after you have started your career journey, continue to devote time to research and development. You must always know what is going on around you, and you must continue to learn to stay ahead of the competition and improve your skills and knowledge.
Dallas, Texas, March 09, 2021 (GLOBE NEWSWIRE) – Multiple Calii modes is a Southern Boutique with a West Coast Vibe. With the latest and hottest fashions available. From Sunglasses to Shoes, plus everything in between. Owner Letisha Banks started Alii Calii Fashions in July 2015 with the knowledge that women’s clothing can change the way a woman walks. It’s been said, when you look good you feel good.
Letisha Banks was born in Modesto, Ca, but grew up in The Bay Area of Sunny California. He spent years traveling with his mother (Retired US Army). Being an Army boy taught Ms. Banks about different styles around the world. She uses that knowledge to help empower women through clothes and accessories.
Its online boutique offers collections for women who wish to express themselves through easy and individualized style with the latest fashion trends including clothes, accessories and even shoes. From Retro Sunglasses to hottest bag Alii Calii Fashion has the latest and greatest.
Thank you for being a part of the Alii Calii Fashion Family. Please wait a moment, browse the shelves, and get you some of these dope items.