The La Réunion model is difficult for big brands to imitate, but there may be room for such brands to exert enormous influence or potential to gain market share in the industry. “I think we are in a unique time now,” said Sucharita Kodali, principal retail analyst at Forrester. The shifting retail landscape provides better opportunities for smaller brands than ever before, although it’s still a bustling place, he said; and consumers, brands, and governments all have increased attention to social and environmental issues. “Sustainability must be a cost in running a business and there must be penalties for waste. But we’re not there yet. “
Nsikak thinks that there is room for big fashion players to internalize, implement and reinforce the messages he and other smaller, value-centered designers are trying to promote, from rethinking the value of labor and creativity to restructuring balance sheets to allow for a more distribution of wealth. big. .
“My goal has always been to celebrate Africa, normalize sustainable and slow production, provide opportunities to other women of color, and outsource in a way that supports craftsmen both locally and in Africa,” she said. “Of course, making money is what makes anything possible, but profit redistribution is the thing that appeals more to me. I feel that when values or motives are in place, support tends to follow.”
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