On World Tourism Day, President Dr Arif Alvi and Prime Minister Imran Khan underlined that the promotion of tourism activities in rural areas can boost the national economy, and pave the way for Pakistan’s development.
President Alvi noted that the tourism sector is not only a major source of employment, but also provides opportunities for regional integration and socio-economic inclusion for remote areas.
Alvi emphasized that tourism can make a significant contribution to the country’s socio-economic development.
He praised the federal and provincial governments for their efforts to develop tourist sites and promote tourism, adding that these efforts would contribute to turning the industry into a key sector of the national economy.
Prime Minister Imran Khan, while appreciating Pakistan for its diverse landscape and history, said the government had taken various initiatives to promote tourism and focus on developing rural areas.
The prime minister said developing new destinations in rural areas was expected to raise the economic and social status of local residents.
“Pakistan has unlimited tourism potential, which the world has yet to discover,” he added.
Since taking office in 2018, the prime minister has repeatedly driven growth in Pakistan’s untapped tourism sector. He emphasized that developing tourism hubs in various tourist locations would not only highlight the country’s tourism potential but would also lead to greater job creation.
The prime minister also stated his commitment to developing eco-friendly tourism.
“From our beaches in the south to the Fairy Grasslands in the north, and the rich history of our land, Pakistan has unlimited potential to develop eco-tourism. This is a commitment we want to fulfill,” he said.
In 2019, Pakistan was named the best international holiday destination by Conde Nast Traveler – the magazine for luxury travel and lifestyle.
The British Backpackers Society ranks Pakistan as the third highest potential adventure destination in the world for 2020.