London / Ludhiana: Cycling has gone round and round or it looks like British Prime Minister Boris Johnson is seen riding an Indian-made bicycle designed in England by Hero Cycles based in Ludhiana.
Johnson, 56, a cycling enthusiast, was seen riding a Hero Viking Pro bike to the Canalside Heritage Center in Beeston in Nottingham, central England, on Tuesday when he launched cycling and walking for £ 2 billion (Rs 19,392 crore), which is part of the strategy anti-obesity British government to combat Covid-19.
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A Covid-19 survivor, Johnson unveiled plans for thousands of miles of new protected bike paths, bicycle training for everyone and bicycles available by prescription as part of a new fitness strategy.
“From helping people become fit and reduce the risk of disease, to improving air quality and reducing congestion, cycling and walking have a big role to play. Now is the time to change gears and move on with our biggest and boldest plans to increase active travel – so everyone can feel the transformative benefits of cycling, “he said.
The Viking Pro bicycle used by the British prime minister is part of the Indian-owned Insync Company brand, which was designed in Manchester and made in India by the parent company of Hero Cycles. Hero Cycles took over the Viking, Riddick and Ryedale brands and redesigned the range under the brand name Insync.
The company said its Insync range consisted of 75 bikes and was the first to be designed at the Hero Cycles Global Design Center (HGD) in Manchester.
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“Insync is pleased that the Prime Minister rides one of our Viking bicycles after announcing what will be an important moment for cycling in the UK,” said Pankaj M Munjal, chairman and managing director of Hero Motors Company, which includes Hero Cycles, Insync, the Viking and Lectro brands .
“We strongly support all the steps announced in the strategy, a step that we hope will see more thousands of people take to the streets on two wheels. Providing safer cycle routes, funding towards e-bikes and bicycle repair schemes will encourage more riders to return to biking or riding for the first time, building on the outstanding success that the industry has seen during the pandemic, “he said.
Last month, Hero Cycles reached a 900-dollar agreement with China in a major step towards original production.
Cycling certainly has a long way to go.