CHRISTCHURCH, NEW ZEALAND – KKR, a global investment company, has acquired Natural Pet Food Group, a premium pet food producer based in New Zealand.
KKR will support international growth for the Natural Pet Food Group, whose mission is to provide safe pet food with a sustainable source of animal protein.
“My team is excited about the opportunities and connections KKR can provide,” said Neil Hinton, CEO of Natural Pet Food Group. “Our business is about providing pet owners with natural nutrition and the best high meat level for their four-legged family members. KKR has a perfect pedigree in our sector that will help us grow, develop new products and bring our brand to new customers and new markets, all over the world.
Natural Pet Food Group produces three brands of wet and dry food and treats: K9 Natural, Feline Natural, and Meat Mates. All products are grain, gluten and GMO free, formulated by the company’s in-house nutrition team.
The company obtains 100% of its raw materials and manufactures its products locally in New Zealand. The proteins featured in the Natural Pet Food Group formula include grass-fed and free-range meat, cageless chicken, and sustainable seafood.
“This is a tremendous result not only for our company but also for our supply partners, farmers and seafood suppliers from all over New Zealand and our manufacturing partners in Hawke’s Bay and Gisborne,” continued Hinton. “… KKR’s investment marks the next phase of our evolution and their support is a strong support to our business prospects.”
Hinton also paid tribute to Natural Pet Food Group shareholders, with a special mention of Pioneer Capital, for supporting the company since its inception in 2006.
“Natural Pet Food Group is a pioneer in the sustainable pet food industry in New Zealand, with a mission and a very defined set of values,” added Michael Robson, managing director of KKR Capstone. “We are excited to work with Neil and his talented team to support the company’s operations by leveraging KKR’s experience, network and expertise to strengthen Natural Pet Food Group’s leadership in key markets and create opportunities in new ones.
“This investment also reflects KKR’s commitment to support fast-growing companies in New Zealand that are looking for opportunities to expand into new sectors, verticals and markets,” said Robson.
Robson has joined Natural Pet Food Group’s board of directors following the acquisition.
The acquisition and subsequent investment in Natural Pet Food Group will be funded by KKR Asian Fund IV, a division of KKR. Financial details of the transaction were not disclosed.
Natural Pet Food Group currently distributes products in New Zealand, Australia, China, Japan, United States and Canada.
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