It comes with an outrageous price tag – but experts say it’s more than justified. Photo / Provided
A pub in Auckland is pouring a beer that will set you up to pay $ 25 for a small 200ml glass, and beer gurus say the price tag is more than justified.
Anagram is a Blueberry Cheesecake Imperial Stout, by Omnipollo and Dugges, nine months old at Heaven Hill Bourbon Barrels and shipped around the world from Sweden to New Zealand.
With 15 percent alcohol, that’s one to drink, not crush, and The Fridge and Flagon in Auckland sells it in just 200ml glasses.
The price tag means a beer costs $ 60 per pint, possibly making it New Zealand’s most expensive beer.
Deep black and with a thick, syrupy consistency, Anagram may not be a beer for light beer fans, but it scores a net 100 percent on RateBeer’s global ranking website, making it one of the best beers on the planet.
The curator of The Fridge and Flagon beer, Matt Eats, said Anagram was “a very rare and exciting beer you’ve never tasted before.”
To Eat, this glass of beer has a much better value for money than the average glass of wine people pay in a restaurant: “People don’t blink when they pay $ 25 for a decent glass of wine at any wine bar but for that price you’re experiencing. something very special, “he said.
“This is one of the best beers in the world, as strong as wine (even stronger), made with equal love and care and far more interesting ingredients. Wine is basically just old grape juice, where’s the fun?”
Kiwi craft beer experts agree that, despite its high price, this beer is a worthy investment.
Beer Jerk co-founder Luke White said he saw this type of beer as “similar to cake”.
“I don’t eat cake every day and when I do eat, it’s in moderation. I’ve never spent $ 25 on a mass-produced trash box like Heineken but I’d definitely drop $ 25 off a glass of beer that the experts have perfectly crafted using ultra premium materials and processes, “he added.
For White, the problem is that beer is seen by many as “a commodity product they buy in big boxes along with toilet paper and bleach.”
“We sell some beers for $ 3 and others for $ 60 and, like every product, some items are more expensive than others. I drive a Honda moped and would never dream of spending $ 100k on a car but I wouldn’t regret anyone. others do it, “he explained.
White said he would love to see “people in New Zealand spend more on drinking less alcohol”.
“The ingredients used to make good beer are very expensive. ‘Cheap’ beers such as Heineken and Corona are actually much more profitable for brewers because they are mass produced and use exponentially fewer ingredients, especially hops,” he added.
Michael Donaldson, author of “Beer Nation” and editor of “The Pursuit of Hoppiness”, says “not everyone will see the value in beer like this”.
“But, if you’re the kind of person who enjoys taste and enjoys unique experiences with a good friend, go for it! Definitely don’t buy it if you can’t afford it,” he adds.
Beer Jerk’s co-founder Brent Grove believes that, if you’re having trouble importing beer into New Zealand, it might as well be a good beer.
“I don’t see any point in importing a beer that tastes like Steinlager or Lion Red. If we’re going to try to import beer, it will be unique and world class,” Grove said.
“This is definitely not the case for the ‘New Zealand rip-off.’ This is simply a very expensive beer to produce and we sell it for the same price as bars in the UK and Sweden, despite the hefty shipping costs here and NZ alcohol excise rates notoriously high. “The scams actually originated from people charging $ 14 for a bottle of Heineken by the beach,” he added.
“Of course that’s five times more than a regular beer,” said Flagon regular Fridge and Dave Sanderson. “But it’s about 100 times better so I think it’s really good.”