A customer wearing a protective mask sees sneakers displayed for sale at a store in Fort Lauderdale, Fla. June 25, 2020. Jayme Gershen | Bloomberg via Getty Images As retailers take precautions to a new level in trying to welcome shoppers safely to stores, consumers are still reluctant to return to physical retail, according to a new survey. Thirty-two percent of people feel unsafe or very unsafe in shopping malls, according to First Insight, polling more than 1,200 people on July 10. It’s actually up from 29% the last time the company surveyed consumers on April 30, the analytics company said. This worsening sentiment follows a recent surge in coronavirus cases in Arizona, Florida and Texas. Thankfully, health officials are starting to appear to be stabilizing in these hard-hit states as people take precautions like wearing face masks when they’re on the move. According to the survey, 80% of women are uncomfortable trying on makeup and other beauty products in stores, 68% do not feel safe trying on clothes in locker rooms and 61% do not feel safe trying on shoes. Many retailers who rely heavily on their stores for their sales are grappling with the new reality of the coronavirus pandemic, the resulting consumer expectations and how to make ends meet. The pressures have pushed a number of businesses, many of which were already faltering before the Covid-19 crisis hit, into bankruptcy. About 40 retailers, including J.Crew, JC Penney, Neiman Marcus, Brooks Brothers and Sur la Table, have filed for bankruptcy protection so far this year. “Retail needs to be aware that while people are shopping and there is definitely pent-up demand, many consumers are still very scared to be in the store and try products or use products. locker rooms, ”said Greg Petro, CEO of First Insight. Still, consumers seem to appreciate the security measures many businesses take to make the shopping experience safer and more sanitized. A number of retailers, including Walmart, Kroger, Kohl’s, and JC Penney, have recently started enforcing some sort of face cover in their stores because not all states have imposed their own general rules. Eighty-four percent of people told First Insight that a face mask policy made them feel safe in stores, while 71% said temperature checks were important. According to the survey, consumers actually feel safer in grocery stores today than in April. Only 11% said they did not feel safe at a grocer, compared to 13%. And consumers also seem to prefer shopping at small businesses to sprawling malls. Seventeen percent said they felt unsafe at a local retail store, up from 21% at the end of April, First Insight said. Fear also continues to spread in the travel industry, which has its own implications for retail businesses located at airports or centered in densely populated tourist districts. Forty percent said in the poll that they would wait at least a year to travel on a domestic flight, up 30% from April. And 51% said they waited at least 12 months to travel abroad. Fifty-five percent of people said they waited more than a year before getting back on a cruise ship. As of Friday, 5,439 permanent store closures have been announced by retailers in the United States so far this year, according to a follow-up from Coresight Research. The company predicts that number could reach 25,000 by the end of 2020.