If you don’t ask, you don’t get it.
You are not a real band until you are hit by “Coming to Brazil” on each of your social media posts for several years.
Such is the case.
And when you arrive, Jay Watson from Pond says that the Brazilian “makes you feel like you’re in the Beatles”.
Outside of Brazil, there are many fans from all over the world chasing Aussie actions.
In fact, every year local artists collect frequent flyer points at festivals in Russia, sell shows throughout Germany, pack big rooms in Mexico and sing to fans who scream in Japan.
The Australian music scene is developing right now, but you can only play so many shows for viewers at home each year. Touring abroad opens up a world of opportunities and new fans.
One Australian who has benefited from this is Ruel, who now has a special fan base throughout Asia. And honestly, being dedicated is a kind of statement.
“The first time I performed outside Australia was in Japan. “I went to Tokyo and Osaka and did a number of festivals there and it’s amazing to think that I have someone there who knows who I am,” recalls Ruel.
He did not wait long to return for a full tour of Asia and find Ruel’s new army.
“Many things changed when I arrived in Bangkok, it was even crazier. There are 300 people waiting on baggage claims … Thailand is actually my biggest market in the whole world. “
Having no indication of this hotspot, they held free shows in the hopes of several hundred people. “Eventually, 3,000 to 4,000 people shook,” he said. “It was a very real experience, I will never forget that.”
To this day, Thailand is “the only place in the world that I need security.”
That is a different story for Alison Wonderland who says it “is a very slow burning in Australia, I have played the circuit for seven years before I even broke a little abroad.”
But when he did, it was flooded.
Alison was invited to play the mix at Diplo & Friends and she included her unreleased song, ‘I Want U’. This mix “is somewhat viral … and ‘I Want U’ finally became song # 1 on HypeMachine”.
Suddenly, the telephone began to ring.
He was won and eaten by almost “every major label in America” and the hype in America was so real that Alison was quickly approached by one of the biggest festivals in the world.
“I got my first show offer because everyone had heard that I was working on my first album … my first offer was Coachella so it was my first proper show in America.”
And as you remember, only three years later, Alison Wonderland became The highest-paying female DJ in Coachella’s history.
For some action, when they arrived abroad the fans were there waiting. But for many, this is a case of building your fanbase overseas as they do in Australia.
When the five boys from the Byron Parcel band were 18, they decided to move to Berlin. It was an ‘arrow on the map’ decision that changed their lives forever.
After a few years of enjoying Berlin life and finding their feet in the local music scene, things began to happen for the band.
Noah from Parcels said one particular performance stood out in their growth.
“We were in Paris at a festival called We Love Green and I remember thinking, oh we are a real band. It was the main stage, the sunset, 30,000 people and I could barely see Louie on the other side of the stage and could barely see the end of the crowd, it was only the sea … I remember thinking maybe this could go somewhere. “
Mind blowing moments
For the Aussie action, this could be a long, expensive and potentially lonely road trip abroad. But when hard work pays off and the crowd starts to grow and sing your songs or dance to your music, it’s all worth it.
Alison Wonderland went on a crazy tour last year and an unusual highlight was the festival in Russia.
“I’ve never played in Russia before … Literally everyone in the crowd knows every word for all my songs including my B-side. I don’t know that people in Russia know my music, I’m not even kidding, word by said singing every song and every drop. It’s like a big crowd and they know all of my obscure notes that have been made on the radio, I’m fascinated. “
For Parcels, Noah said that although their French performances were consistently packaged and some of the most interesting, in “the Netherlands there was real manic energy. They are very ready for it and very energetic and they really take the time to learn the songs. France has the same consciousness but a much more static awareness. “
There was a show in Paris but it was different from the others when two special guests came to watch them.
“Obviously when I saw Daft Punk in the crowd it was a real trip. We were told that they would come because they were good friends with our label chief at the time. It was just a total trip … After that we chatted with them, finally invited to the studio and song (‘Overnight’) was made. “
The once-in-a-lifetime collaboration recognized by Noah “would not have happened if we were in Australia … That was luck and coincidence. They were looking for something similar to us at that time and they saw us at the show in Paris at that time. “
Not only do audiences all over Asia become giants for Ruel, but they also offer a completely different experience from Australia.
“It’s funny how the applause went away. They are completely silent when you sing, some of them sing together but only slightly. But once you’re done it’s just the loudest thing you’ve ever heard for six seconds and then completely silent. While I take a sip of water, you can hear my glugging. “
Another Australian action that has garnered many fans and gained recognition overseas is Confidence Man.
At the 2018 Primavera Festival in Barcelona, Janet Planet said they played the show for “one of the biggest crowds” he had ever seen.
“We have never played in Spain before and we played at 3 am … When we started getting ready to play, we realized that we would have around 20,000 people watching us because all the main stages closed at 3am and this will be the biggest stage at the festival at that time. Then we played the show and it was really crazy, I had never seen such a crowd party before. “
Come to Brazil
After thousands of comments by dashing Brazilian fans, the Aussie action that has answered the call does not regret it.
Jay Watson from GUM, Pond and Tame Impala said the fans “make you feel like you are at The Beatles.”
What stands out for Jay from his three visits to Brazil is “the passion of the people and attendees … It always makes you feel alive.”
Just don’t invite locals to play soccer, a lesson Jay learned when they approached a group of boys at Copacabana Beach in Rio.
“One of us was asked to play with them and the three boys laughed at us. And then we did it and they continued to destroy us, goal by goal, it felt like 40-0. That surprised me. “
Alison Wonderland also saw the full power of Brazilian fandom.
“I couldn’t leave my hotel room there so many people, it was really crazy. The energy on the show was crazy, I played with some local artists, wearing soccer jerseys all the time.”
James from RÜFÜS DU SOL – another group peppered with Brazilian requests – said it started as a joke.
“Slowly for years before we see like one comment, then two comments, then four and 10 comments ‘Come to Brazil’.”
Bandmate Jon agrees that “it looks like someone is paid to load our page with all those comments. But it was very refreshing and cool to see that when we arrived in Brazil we had a lot of fans, people at the airport waiting for us. The show itself was amazing … we loved the experience “.
Sometimes it turns out that it is a good thing to read, listen and obey comments.