The clothes used to make the man. Right now, this is a mask.
New York-based Yosel Tiefenbrun, based in Brooklyn, is accustomed to spending 8,000 bespoke men’s suits that require 80 hours of work for fashion. But lately, a tailor tailor based in Crown Heights has changed gears: took out a homemade mask that sells for US $ 300 (AU $ 459).
“We must stay safe, but if you will use [a mask]You might as well use it in style, “Tiefenbrun, 30, told The New York Post. “You want to look good in it.”
Tiefenbrun, a bespectacled Orthodox Jew with a hipster hipster edge, joins the ranks of high-end designers who are cashing in a new need for protective equipment because of their most luxurious attempts to take a back seat because of coronavirus.
While most of Tiefenbrun’s orders are for the AU $ 76 version of face coverings, Tiefenbrun also offers the luxury AU $ 459 option, hand-stitched and specially designed using exclusive patterns that require a Skype session to design.
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Tiefenbrun, a native of New York who grew up in London, became a rabbi in Singapore – but the second call came after he studied at Savile Row Academy. He later became a famous tailor in New York City, and was the subject of a GQ profile shed Last September. Three and a half years after launching the namesake business, he switched from being at the top of his game with a team of six staff at his East Williamsburg atelier to being forced to stop all production when the pandemic struck.
“We experienced a peak when we entered this period,” he said. “We went two months pretty much without selling suits … We said, ‘OK, we can wait, and stay closed.’
When the lockdown stretches, he and his staff spin on function – made fashionable.
“Now we have full length days, starting from the beginning, finishing late. I feel like starting a new business. This is a different ball game. “
The father of two children who lives in Crown Heights is especially grateful for this new opportunity, after surviving the COVID-19 case in March that left him “not working for a week.”
“After I got the antibody test, that’s when I decided to try to keep my business alive,” he said, referring to tests that could show someone had fought the virus, but was not yet a proven immune passport.
Now, his company motto, “Clothing for every occasion,” has never rang so true. In the past ten days since receiving the mask order, he has been buried in demand.
“They showered – messages left, right and centered on social media,” Tiefenbrun said.
Last week, one order came in for 30 masks – half men, half women, all seersucker.
Another invaluable feature of his new specialty? This is perfect for beards and glasses. The mask is specially designed so that it reduces pressure on the beard. They also contour on the nose to minimize fogging up glasses.
And while his shirt can cost around AU $ 918, a relatively affordable mask finally gives his admirers the chance to have a piece of clothing that can be accessed from his East Williamsburg atelier.
“Yosel’s works are very artistic, but too luxurious for me,” said Moshe Frank, a businessman in Crown Heights, who loves hand-sewn green masks. “This is the first affordable item I can have.”
Although he hasn’t saved up for the Tiefenbrun suit, Bentzy Plotkin, a 32-year-old film producer from Crown Heights, likes the AU $ 76 green and blue seersucker mask, which doesn’t cover his glasses.
“I want to make sure he stays in business so that when I do well I can buy a suit,” he said.
Its customers say they also don’t mind the hefty price tags on masks because they aren’t really out of town now.
“People used to say shoes are the most important thing,” Frank said. “Now the mask is where you spend your money.”
This article originally appeared on the Internet NY Post and reproduced with permission