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Fashion Designers Write Open Letters to the Fashion Industry | Instant News


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Much has been said how to fix modes and making industry more sustainable, but like the weather, too often topics that generate relatively little discussion and action. Dries van Noten – who might become Elizabeth Warren of the fashion industry – hopes to change it.

Van Noten, Altuzarra CEO Shira Sue Carmi, and Lane Crawford president Andrew Keith recently organized a series of Zoom brainstorms with heavy hitters in the industry. The fruits of that conversation can be seen at Open letter signed by many known industry names – including designers such as Gabriela Hearst, Erdem Moralioglu, Joseph Altuzarra, Tory Burch, Craig Green, and Proenza Schouler Jack McCollough and Lazaro Hernandez – and posted online yesterday. In it, the participants proposed a plan that would “change” the way the industry worked, something that had become more pressing given the economic impact caused by the COVID-19 pandemic.

Under their proposal, the current sales season will shift, with the fall collection being sold from August to January and the spring collection from February to July. Discounts will only occur at the end of the period, which will help ensure that the full price sales season lasts longer than at present.

The letter also considers sustainability, promises less fabric waste and “unnecessary inventory,” less travel, use of digital showrooms, and changes to fashion shows. “We agree that the current environment, while challenging, presents opportunities for fundamental and welcome change that will simplify our business,” said the group, “making it more environmentally and socially sustainable and ultimately aligning it closer to customer needs.”

You can read the complete letter here and see the list of those who have entered here.

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‘We Know That Collectively We Are Stronger ‘- A Unified Mode for Planning for a Better Future | Instant News


The corona virus pandemic is first and foremost a health crisis, but the work-from-home mandate and economic downturn that they cause has also illuminated many weaknesses in the fashion system. Even before the crisis, people did not spend a lot of money, and when they were willing to buy luxury items, they were served coats in the summer, bathing suits during winter holidays, and prices dropped on items when they became very important. Seasonal shipping and sales calendar mode, designed half a century ago or more to reflect the needs of multi-brand retailers, no longer functions in the world of instant gratification and endless e-commerce rolls.

But even with widespread awareness that the system is broken, improving the industry remains a monumental task. Many speak, but few critically judge exactly what needs to be done – until now. Today, a group of designers, executives, international retailers, and other industry figures is published open letter to the fashion industry that advocates restructuring of seasonal shipments and sales periods, fewer goods production, and fewer trips for fashion week and retail purchase appointments.

The letter was the result of a series of ongoing discussions spearheaded by Dries Van Noten. “I got an email from Dries three weeks to a month ago. He has gathered a small group of people, and I think he wants to talk about what we do now and, more importantly, a conversation about the future, “Joseph Altuzarra, one of the founding members of the group said Mode. “We are very happy to participate in such a forum.”

Backstage on Dries Van Noten falls in 2020Photographed by Corey Tenold
Backstage in Erdem falls 2020Photographed by Corey Tenold

The list of letter signatories issued includes countries. The United States contingent includes: Altuzarra and its CEO Shira Sue Carmi, Bergdorf Goodman Linda Fargo, Gabriela Hearst, Jeffrey Kalinsky, Pete Nordstrom Nordstrom, Pierre Rougier and Sylvie Piquet PR, Proenza Schouler Jack McCollough and Lazaro Hernandez, Thom Browne’s Rodrigo Bazan, Tory Burch and CEO and her husband Pierre-Yves Roussel, and Totokaelo’s Chris Bossola. Internationally, the list is much longer, and includes people like Serre Laut, Craig Green, Mary Katrantzou, Andrew Keith from Lane Crawford, Hirofumi Kurino from United Arrows, and Vittorio Radice from La Rinascente. “I think it makes a huge difference that it’s not just a designer,” Altuzarra noted. “The designers and retailers come together and have very open talks about this industry. I think that’s a very significant step.”

Erdem Moralioglu, who participated from London, said Mode, “Dries provides a clear opportunity to make positive changes, [and] I do not hesitate to join this forum where I believe with all my heart. Moving our seasonality to a more responsible approach has been long overdue. “

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