Antivirus mode seems inevitable.
The denim brand developed jeans that use the latest antimicrobial technology to help protect users from the spread of coronavirus, while still looking stylish.
On Thursday, Diesel, which was worn by celebrities including Justin Bieber and Hollywood stars Leonardo DiCaprio and Bradley Cooper, announced the introduction of ultra-innovative denim treatments that physically “stop” 99% of viral activity in fabric.
As part of the OTB Group luxury retail specialist, Diesel will implement ViralOff technology, which was developed in partnership with the Swedish cleaning company, Polygiene
across the selection of denim styles for the Spring / Summer 2021 brand, which will go on sale in mid-January.
Diesel has exclusive rights throughout the world to apply care to denim fabrics, a spokeswoman told MarketWatch. The brand said the technology was “always active,” and had the capacity to deactivate more than 99% of virus activity within two hours after contact between the pathogen and the fabric. It works by interacting with major proteins, inhibiting viruses from sticking to textile fibers.
Polygiene’s efforts to create garment protection began with a severe epidemic of acute respiratory syndrome in the early 2000s. ViralOff technology has also previously been used by face mask manufacturers such as P&S Healthcare, Maloja and SilverTek USA.
Not much is known about how the new coronavirus interacts with clothing and fabric. In March, Dr. Juan Dumois, a doctor of pediatric infectious diseases at Johns Hopkins All Children’s Hospital in St. John’s. Petersburg, Florida, told MarketWatch: “Coronavirus in general lasts longer on a solid surface, not porous compared to porous fabric. “He suggested that they survive better “Artificial Fiber,” like polyester, rather than cotton.
Antivirus technology trends are slowly spreading to high-end mode. Italian luxury manufacturer Albini Group, which supplies clothing fabrics for luxury fashion groups including Dry
Armani, and Prada, launch it ViroFormula cloth in May.
Developed in collaboration with the Swiss performance textile company HeiQ’s Viroblock, antiviral and antibacterial textile treatments applied to textiles in liquid form during the washing process to provide a clean and germ-resistant surface.
Albini told me Vogue business that his new antivirus cloth has the same look and feel as other luxury materials.
DL1961 and denim brands Warp + Weft also collaborated with HeiQ and said in June that starting October 1, all new collections from both brands will use the company’s technology.
It uses silver-based technology that produces antiviral reactions by attracting viruses and permanently binding them to their sulfur groups, reducing the risk and speed of contamination and retransmission.
Fabric treated with HeiQ Viroblock, which has been tested by the Peter Doherty Institute for Infection and Immunity in Melbourne, Australia, is said by HeiQ to remain active for up to 30 times domestic washing.