TORONTO, 15 May 2020 (GLOBE NEWSWIRE) – For Canadians suffering from celiac disease who are increasingly dependent on food banks during the COVID-19 pandemic, getting gluten-free food is more difficult than ever before. The rare availability of gluten-free food at Canadian food banks forces this segment of the population with unpleasant choices – starving or eating food that will make them sick.
To help deal with this dire situation, the Canadian Association and Celiac Gluten Free Promise donating a variety of gluten-free products to Canadian Food Banks and Second Harvest, which will reach more than 20 food banks and community-based agency locations throughout the country.
“We know this is a trial period for many Canadians who suffer from celiac disease and gluten disorders, and we are grateful that Promise is increasing assistance for those who have struggled during this health crisis to find safe, gluten-free certified options. , “CCA National Executive Director Melissa Secord said.
Support for those in the gluten-free community is very important during this trial period, but it cannot be done alone. CCA and Promise GF are asking for donations to help the celiac community further.
“We are proud to have this opportunity to work with CCA and provide food to people affected by the pandemic,” said Mary Horkan, Senior Marketing Manager at Promise. “We know that Canadian Food Banks and Second Harvest will use these products well for families in the celiac community and we hope other companies will join us in this effort in the coming weeks.”
To find a food bank with gluten-free products near you, or to support CCA efforts, click here.
In addition, on May 16, CCA will join #CeliacUnited campaigning in honor of International Celiac Disease Awareness Day and will illuminate iconic buildings in major cities in Canada. Canadians with gluten disorders will also share the personal success stories they are using #GetYourGlowBack to encourage others to be diagnosed and be on the path to better health.
Celiac disease, an autoimmune disorder that is triggered by consumption of foods containing gluten (a protein found in wheat, rye and oats), affects 1 in every 100 Canadians, but currently around 80 percent of people with celiac disease remain undiagnosed.1 Because there is no cure or treatment for celiac disease, the only choice for people living with this condition is to commit to a strict gluten-free diet.
About the Canadian Celiac Association
The Canadian Celiac Association / L’Association canadienne de la maladie coeliaque, a federal-based voluntary registered charity, empowers people who are badly affected by gluten. The company was founded in 1972 and continues to be a science-based source of information, encouraging research and encouraging mutual support among gluten-free communities. This association serves people with celiac disease, herpetiform dermatitis and gluten disorders through its affiliated branches in Canada.
About Promise Gluten Free
Promise Gluten Free (GF) is a family business with more than 50 years of baking experience. Their bakery families have spent years making, tasting and refining their recipes so customers can enjoy GF cakes without compromising on taste or quality. Made at GF’s special facilities, the expanded Promise GF products include healthy bread, delicious brioche, decadent cakes and sweet snacks, available online and at selected retailers in Australia, Europe and North America.
- Choung et al. Less hidden celiac disease but increased gluten avoidance without diagnosis in the US: Findings from the 2009-2014 National Health and Nutrition Examination Survey. Mayo Clin Proc. June 2018; Page 1-15.
Media Contact: Angela Rotundo