Tag Archives: Sensor Tower

COVIDSafe Australia has the highest adoption rate among official contact search applications | Instant News


COVIDSafe Australia is the most widely adopted contact tracking application by countries among the 13 most populous countries in the world with a government-supported application for tracking the COVID-19 pandemic.

According to data from Sensor Tower, an application intelligence company, the COVIDSafe application has 4.5 million unique installations; which means 21.6% of Australia’s total population has downloaded apps from the App Store or Google Play since it was introduced in April. This makes the highest adoption rate in the group, and almost double the adoption rate of Arogya Setu India. Although Arogya Setu has around 127.6 million installations, by far the highest among all contact tracking applications globally, it only has an adoption rate of 12.5%.

The adoption rate of the application is also reflected in its ranking in the country-specific App Store. After being launched on April 26, this application even defeated Zoom and Tiktok to remain in the top position among free iPhone applications for almost a month. This application currently takes the top rank in the Health & Fitness category for the country.

Contact tracking application adoption rate.  Source: Sensor Tower

Contact tracking application adoption rate. Source: Sensor Tower

COVIDSafe downloads peaked for a week after its launch which also coincided with the government noting the daily decrease in COVID-19 cases. This application continues to be installed 67,000 times on average per week in June.

COVIDSafe is not Australia’s first official application to track a pandemic and ensure the safety of its citizens. It has launched the Emergency + GPS-enabled application beforehand to help its citizens make calls to the police and other emergency services. However, there are only 1.5 million installations, which are only a third of COVIDSafe downloads.

The Turkish, German and Indian applications follow Australia to display among the four most widely adopted contact search applications in this group of 13 most populous countries. The average adoption rate across the country with government-supported applications is 9.3%, according to Sensor Tower estimates. RC143 The Philippines has the lowest adoption rate, which has been installed by only 0.2% of the population.

This analysis is based on a government-owned contact tracking application in 13 countries with a population of more than 20 million. These include Australia, France, Germany, India, Indonesia, Italy, Japan, Peru, the Philippines, Saudi Arabia, Thailand, Turkey and Vietnam. Sensor Tower has used the current UN population estimate for residents in these countries aged 14 years and over, to calculate the rate of adoption.

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