From social media makeup artists to grassroots bullying brands, beauty is inherently more democratic, perfect for activism, says Uoma Beauty founder Sharon Chuter, who launched Pull Up For Change in the summer of 2020 as a call to action. The exclusivity of top-down fashion makes the industry more resilient, he said.
Scooters must know. After the Black Lives Matter protests that took place in the US and other parts of the world, Pull Up For Change asked companies to share the number of Black employees on their payroll as an act of transparency and unity. While many of the biggest beauty performers participated, including Sephora, Ulta Beauty and Kylie Cosmetics, very few fashion brands responded, Chuter said.
Recently, beauty companies including U Beauty and Beautystack have pledged profits or shared resources to support Asian Americans and Pacific Islanders (AAPI) in response to a rise in hate crime. Several fashion brands have shown support: Gucci, for example, endorses things like Stop AAPI Hate through its platform Gucci Equilibrium, which also has a dedicated Instagram account to update followers on its progress. This week also published the third Chime in for change zines, which seek to promote gender equality. But analysts say that, on the whole, fashion is still inferior to beauty.
“One hypothesis is that beauty brands have a deeper relationship with their consumers than fashion brands,” said Robert Jan d’Hond, managing partner at market research firm Kantar and author of 2020 goals reports on the importance of value-driven business. “They are closer to consumers and closer to diversity and inclusion.”
For years, marketers have viewed racial or political messages as divisive, said Michel Brousset, Waldencast’s chief executive and former president of the L’Oréal group. Today, brand activism is a growing priority for consumers making purchasing decisions. Eighty-four percent of global consumers seek to buy products from companies that support activities they care about, according to Kantar’s Global Monitor 2020 survey. In the US, 65 percent of consumers agree that it is important that the companies they buy from actively promote diversity and inclusion in their business or society itself as a whole. Fashion can learn from the excellence of beauty, but must be committed to its goals.
“What we’re seeing is a growing number of buyers driven by confidence,” said Smita Reddy, global client relations leader and managing director of integrated branding and solutions at Edelman. “These are people who vote with their wallets and they will buy or boycott brands based on their stance. Some might say ‘that’s a very Gen Z thing’ but we see it across all age ranges as well as income levels. “
Accountability among online communities
The bully beauty brand was born on social media, built with a strong founding voice and purpose. This encourages industry heritage players to also be more vocal on social issues than the leading brands in other sectors, said d’Hond.
By Sachin Dev Duggal To say COVID-19 has struck Beauty and mode hard sector is an understatement of epic proportions. Retail weak sales and store closings have become very common occurrences; there were over 11,000 fashion store closings as of December 2020.
This has led to massive investment in digital transformation. As Zinnov’s’Digital Engineering in the Retail study found that the retail sector – driven by COVID-19 – has invested in what should be digital transformation for three years in just six months. That inevitably causes stiff competition for market share.
While all of this may seem bleak and disappointing, the keys to survival are resilience and a digital-first mindset. That means reconfiguring the way brands think about and deliver great digital / mobile experiences to their customers. So, instead of continuing with business as usual, many brands are now integrating new technology (both experience optimization and backend optimization) and adding new features and capabilities to their websites and mobile apps that recreate the in-store physical experience, but from the security of the customer’s home ( and digital / mobile devices).
Retailers need to crack to be resilient and remain competitive by 2021 with several key strategies.
Level up with augmented reality and virtual reality capabilities
An important part of the in-store beauty experience is the customer’s ability to try on makeup in person. Seeing is believing in the end. Since it’s not an option anymore due to COVID-19 hygiene rules, beauty brands have had to make ‘trial’ experiences available virtually. L’Oreal India, for example, launched a ‘Virtual Makeup Try-On’ feature on their website that allows users to see how beauty products or hair color look on them (while at home) by using a live camera to take a picture or upload a captured photo. previous.
Meanwhile, the homegrown brand FabIndia launched a ‘white glove service’ in its 114 physical stores, where customers can scan QR codes on storefronts and browse customized catalogs and lookbooks in the safety of their own homes. They can also contact private shop shoppers via WhatsApp to select, purchase, and deliver the desired products to their homes.
Increase engagement at multiple points of contact
In this new COVID-19 reality where digital is everything, there is still an overwhelming desire and need for offline experiences. The key is to seamlessly blend online and offline experiences. Sephora is one beauty brand that is doing it really well. He spends time analyzing and understanding the behavior and preferences of his customers and finds that Sephora customers are more likely to seek product reviews and special offers on other sites. Recognizing this, Sephora is in action and working to recreate the traditional personal shopping assistant experience into its app, providing vital information on product recommendations, reviews, prices and more. Sephora customers can not only continue and grow their engagement with brands they really like, but they can also get the kinds of information they usually find elsewhere – keeping them engaged with Sephora longer and forging stronger loyalties.
In India, more than 81 percent of beauty consumers engage with beauty content creators on YouTube and 26 percent purchase products after watching beauty videos. So it’s no surprise that beauty brands are doubling down on their social media marketing and engagement strategies. Instagram, in particular, is a favorite among beauty customers. This has a lot to do with the visual nature of the platform and the ability to create and post ‘stories’. Check out what YBP Cosmetics does – they create a steady stream of images, videos and stories that share real-life makeup tips and tutorials. With over 37,000 Instagram followers and hundreds of likes and comments on every post, this strategy works well for them.
Delivering on e-commerce promises for faster delivery and better deals
In the world of e-commerce, price and speed are paramount. Next-day delivery developments and year-round discounts allow customers to shop until they find the best value offer for their favorite brand. To meet this changing customer behavior, fashion and beauty brands are investing in logistics and e-commerce solutions. They also provide more attractive discounts and packages to prove their value and value for customers. For example, skincare and makeup brands often launch limited-time ranges and packages with exclusive add-ons and accessories that are only available online.
Reviews are a very important feature of e-commerce, especially in the beauty and fashion industry. Customers rely heavily on them – both as a source of information and as a source of feedback. We all have substandard and frustrating customer experiences – from receiving a damaged or expired makeup item or waiting weeks to have our product delivered to our door. When this accident happened, the first thing most customers in this first digital era did was go online and post negative reviews on retailer sites.
Negative reviews can hurt retailers in a number of ways – they can erode customer trust, causing former loyal customers to shop elsewhere and thus, resulting in lost sales and revenue in the long run. This is why brands are investing more time and resources into their supply chains and logistics – to keep business operations running smoothly so disruptions don’t lead to negative customer reviews, leading to decreased loyalty and sales. It’s a ripple effect and one that can definitely be reduced.
(The author of the article is the CEO, Builder.ai)
Rebeccas Ladies Fashion, a privately owned boutique, recently opened in the Village of Rochester Hills shopping center, at 208 N Adams Road in Rochester Hills.
Rebeccas is well-known for its travel-friendly clothing that transition from day to night, according to a press release.
The Rochester Hills location is the third Rebeccas location. Mike and Beckie Lapidus opened their first boutique in Naples, Florida, in 2010, and a second location in Bay Harbor, in 2017.
Throughout February, Rebeccas will be offering discounts and activities including Ladies Night, Friday nights 4-7 nights, with champagne and pictures to win Rebeccas gift certificates, according to a press release.
Buying a meal in downtown Rochester this February could mean winning a prize.
The shop is following social distancing and other COVID-19 safety measures. For more information, visit RebeccasFashions.com.
In addition to Rebeccas, the developer of The Village of Rochester Hills, Robert B. Aikens & Associates, recently announced the opening of Dry Goods, Lovesac, Sephora, [solidcore], and Barnes & Noble. Robert Redford’s Sundance Catalog Store is scheduled to open in the spring of 2021. For more information, visit thevorh.com.
Every product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the included link, we may earn a commission.
Cyber Monday is still two days away, but many retailers have blessed us with sales. Rather than rushing to make a purchase on an actual internet holiday, it’s a good idea to take advantage of the extra time this weekend to sort out your offers and plan your purchases. And to make the experience a little easier, we rounded up the top 50 early Cyber Monday fashion and beauty sales happening now.
Apart from these convenience stores, we recommend checking out Madewell, where you can get the best-selling styles, like this one new cotton-merino turtleneck, up to a discount of up to 50 percent. You can also get discounts of up to 55 percent at Outdoor Sound sales, which includes CloudKnit All Day Hoodie for $ 44. And there’s never been a better time to shop Spanx, because this brand offers a sitewide 20 percent discount, which includes everyone’s favorites faux leather leggings.
For shoes, we recommend checking Dear Frances, where you can get a 25 percent sitewide discount with a code BF25 at checkout. For delicate gold jewelery, visit Missoma, where everything is 25 percent discount. Trainer is the place to go if you want to get a 30 percent discount on a full-price item code THANK YOU 30 at checkout.
These are just some of the not-to-miss early Cyber Monday sales happening right now. Keep scrolling to see our other fashion and beauty options.
Successfully navigating beauty, fashion and entertainment requires the right combination of knowledge, skills and experience. Welcome to business 2.0 where the complexity and the resources required today is a delicate balancing act of the best of the best. More importantly, to become today’s creative influencer in the entertainment industry, one is required to develop leadership. Developing yourself as a creative artist today is about actively looking to the future and finding something better and brighter to convey to your audience.
For example, in the beauty and fashion industries, empirical evidence suggests entertainment can be of benefit to audiences. It is important to understand the differences between the three disciplines. In some mysterious way we cannot fully understand, social media influencers, creators of all the things we love, personally identify us.
Kristen Rose– Model, Actress and Influencerwas ranked no. 111 on IMDb’s Hot and Beyond Actresses list and have worked with well-known beauty brands including Sephora commercials for skincare brand Murad, and more. Apart from that, she is also an aspiring fashion icon with a passion for supercars and lives a life on the fast track.
Rose created waves in the entertainment industry and has become a sought-after talent. Born in Quezon City, Philippines, and raised in Houston, Texas, Filipino-Americans aspired to become actresses and fashion icons from a very young age.
I recently had the privilege of speaking with model, actress, and style influencer Kristen Rose about how being in the industry has allowed her to be at the forefront of the fashion curve and maybe even ahead of trends, how stylists and beauties are bringing together looks and piece. which is so important to the entertainment industry and brand building and why he believes Olivier Rousteing’s use of non-conventional materials at the French design house Balmain is changing fashion standards!
Joseph DeAcetis: Talk to Forbes about your personal style, the importance of style to you, and how it relates to your brand as an Actress and Influencer?
Kristen Rose: My personal style has always been my way of expressing myself and has definitely evolved over the last few years throughout my career. It’s always been important for me to feel good and look good in what I wear. I’ve found that although I’m wearing comfortable casual wear or a basic workout set to match, I like to add a few different outfits that accentuate my unique personal style. As an actress / Influencer model, I am always exposed to the latest fashions which help me keep up with the latest trends. I started working with different styles and brands showing me new concepts and ways to put the pieces together. Being in this industry clearly allows me to be at the forefront of the fashion curve and maybe even be at the forefront of trends when it comes to fashion and shaping my personal style.
Joseph DeAcetis: How do you think the fashion and entertainment industry influence each other?
Kristen Rose: After working with different designers and stylists on set, I have learned to take new styles of fashion ideas and incorporate them into my personal style. Whether it’s a photo shoot, red carpet event, or brand campaign, having a strong sense of fashion is essential to a successful outcome. Stylists and designers who put pieces and clothing together are essential for the entertainment industry. They work closely with influential people, with a lot of visibility that consumers see, then adopt the trends that shape today’s modern fashion trends and styles.
Joseph DeAcetis: Who is your favorite designer or brand? Why?
Kristen Rose: I think my favorite designer is Olivier Rousteing. Her work with Balmain has always caught my eye with their unique and outspoken work that stands out in the fashion industry. Her work is innovative and breaks the rules of fashion. He thinks outside the box and uses his creativity which has revitalized the meaning of modern fashion. In my opinion, Olivier Rousteing’s use of non-conventional materials such as the ‘glossy latex look’ is combined with sharp shoulders to create a cool new look, redefining fashion standards. The edgy designs and the glamorous cuts combine masculinity and femininity, giving a new sense of freedom to the world of fashion. Personally, I like Olivier representing diversity in the Fashion industry. As a mixed Asian-American in Hollywood, I identify with its mission to promote diversity in the fashion industry.
Joseph DeAcetis: How has your work flow changed during the COVID-19 pandemic?
Kristen Rose: A lot of changes due to the pandemic have affected my working life in the entertainment industry. It has been a very strange year and there have been many changes in the dynamics of my work. The biggest hits that definitely affected the most were my acting and advertising work. Since March this year, all work on set in Hollywood has been canceled and canceled. The audition took a long pause but quickly shifted to online submission which I didn’t think was so bad. The only thing with it is that even with booking roles or jobs, there is no set date to start shooting due to the COVID-19 limits set. During my time as a model / influencer, not much has changed apart from working remotely from home. I can still collaborate and work with many brands. The only difference is that I have my own shoot at home rather than getting ready for a shoot with a professional photographer. I actually have more opportunities to work with new brands during the pandemic as many stores and brands have had to shift to a purely online presence.
Joseph DeAcetis: How have you used your platform and influence over the years to create social impact?
Kristen Rose: It’s been a crazy year and a lot has happened, but I try to keep a positive note on my platform to move on and encourage others to see that this time is only temporary. I use my platform to promote brands that recognize diversity and share the same values and ethics as I. Apart from my collaborations and working with various brands, I think now more than ever, it’s very important to bring awareness through social media. During this time, keeping up with everything that goes on around us and standing up for what is right has been something I encourage my audience to do.
Joseph DeAcetis: Who is your style icon?
Kristen Rose: My style icon is a mix of Zendaya, Gigi Hadid and Selena Gomez.
Joseph DeAcetis: Tell Forbes about your upcoming project and the preparation process for a role.
Kristen Rose: With COVID and the pandemic still having a big impact on the industry, all of my upcoming projects are currently on hold until further notice. My process for preparing for the role consists of being locked in my room, isolated, and learning every detail about my character. It’s great fun for me to embody this new person and tell a story through my character’s perspective. I take the time to dissect every aspect of my character and find out what she likes / dislikes, and what motives she carries throughout the film.
Joseph DeAcetis: How would you describe your daily street style?
Kristen Rose: Lately, I’ve been interested in high waisted sweatpants or high waisted mom’s jeans paired with crop tops. I like to stay comfortable yet stylish and have a put together look that can easily be turned cool with the right accessories.
Joseph DeAcetis: Who other actors would you like to work with and why?
Kristen Rose: I would love to work with Gal Gadot, Margot Robbie, Mindy Kaling, Angelina Jolie and of course Meryl Streep. These women empower other women and that is the reason I am in this business. Strong female leads are important and these women are the reason young actresses like me have the confidence to endure hardships.
Joseph DeAcetis: With fashion being a major part of the film, what character would you have dreamed of playing in style?
Kristen Rose: Anne Hathaway in Devil Wears Prada. The big change in his character’s fashion sense as well as his character’s plot in the film, would be the role I would like to play.
Joseph DeAcetis: What era has inspired your personal style when it comes to fashion statements?
Kristen Rose: The late 80’s / early 90’s is where I drew a lot of inspiration. One of my favorite brands, Guess, introduced one of the first high waisted denims that shaped the fashion world of the 80s. Their campaign showcases the sex appeal and positivity of the body that empowered women from an early age, before they were widely accepted. Many of my styles today consist of high-waisted pants and cropped tops. I find that the silhouette, taken with a vintage crop top from the 80s / 90s, is great for all women and greatly influences my personal style today.