Nicole Daddona, who left on Friday, 32 years old, lives in Los Angeles, and, as he said, “an artist, comedian, fashion designer, film maker, and toy designer” who created the popular line from blowup doll mode. If you ever dreamed of having handbag with a vintage inflatable doll face on it or a coat covered by an inflatable doll’s face (see below), you have covered Friday. Here, Friday, who is also the editor FRIDAY Magazine, explaining how he entered inflatable doll mode and why his design was so desirable.
Susannah Breslin: How do you come up with ideas for turning inflatable dolls into wearable products that you can sell?
Friday: Last year I lived in a retirement community with my father in Connecticut for several months. I found a vintage blow up doll in a thrift store and immediately bought it. I am always interested in inflatable dolls. I just think that’s the fun part of pop culture. I always make things out of other things. I used to go to the trash with my father often and change the little trinkets I found into accessories that I could use. When I was in middle school, I made a chair out of recycled plastic bags. I like to recycle and change many things into other things. After having Judy – which is the official name of this blowing doll style – around the house for several days, I knew that I wanted to always accompany her and that the best way to do it was to turn it into something that could be used. . I cut off his face – which sounded terrible, but was strangely cathartic – and made a very bad prototype of what is now Blow Me Bag.
Breslin: Where did you get the blowup doll?
Friday: At first I got them from eBay and thrift stores when I could find them, but after posting the bag as a pre-order for a sale and getting a bigger and more positive response than I had expected, I knew the supply of eBay blowup dolls would dry quickly. I found a manufacturer who makes inflatable dolls, and now I take inflatable dolls directly from them.
Breslin: How do you make inflatable doll products?
Friday: At first I made it myself, but each bag took hours to make, and I was often injured by my sewing machine, so I knew I needed to look for manufacturing assistance. After much research, I was able to find an outstanding producer to help with production.
Breslin: Are the items made entirely of inflatable doll material, or do you add other ingredients?
Friday: The original prototype was, but after wearing it several times I realized that the vinyl material from the body of the inflatable doll would not be strong enough to last long. I like bags that are sturdy and can load a lot or a little while also great for casual or classy events. That Blow Me Bag all of that and more. When it came time to produce bags on a larger scale, I did a lot of research. It is important to me that the bag, like everything I sell, is made from all vegan ingredients. I found a good vegan leather material of the same color as the real inflatable doll’s hair, and that’s what I used for the bag, which basically should be the rest of the doll’s head.
Breslin: The Blow Me bag is $ 89. How do you determine that price point?
Friday: $ 69 seems too obvious. I want to choose a price point that will cover my expenses, energy and time. i run Magic Society entirely on my own. I do all the marketing, customer service, shipping, web design, photography, product design – you name it – myself. The price point is at the lower end of the world of designer handbags, which is important to me because of this Blow Me Bag is clearly a designer work, but I want the price to be something that I am willing to pay for a designer bag. I also see it as a work of art that can be collected and myself as an artist, so hopefully its value will increase over time. My dream is that someday it will be between museums Pedro Friedeberg armchair and Warhol paper dress.
Breslin: Is your Blow Me Bag a bestseller? How much have you sold?
Friday: It sells very well. So far I have released two pre-orders of 100 each. I just sold my second pre-order.
Breslin: Why did you choose this inflatable doll model?
Friday: Judy the only one! Of all the dolls exploded in the world, he is the most iconic. He has a classic design that has been around for decades, so he has a warm nostalgic feeling about himself. I like him to play it classy with his mouth closed, but we all know what is really on his mind.
Breslin: Is working with inflatable doll materials easy or challenging?
Friday: It’s 1,000% challenging! The mask part of the doll is flexible plastic, which is very thick and difficult to sew, but is made for sturdy bags. The vinyl body is made of difficult to fight in hot Los Angeles, but it’s all worth it when I catch Judy’s hypnotizing gaze.
Breslin: Your blowup line is funny, but also rather annoying. In the product description, you even refer to Blow Me Bag as a potential “supporter of relations”. Do you think your blowup product is beautiful? Horrible? Art?
Friday: I certainly consider it all of the above. Blowup lines are personified as pop art. This is high fashion and lowbrow at once. The slogan of the Magic Society is “Lowbrow High Fashion.” I don’t think anything sums it up better than Blow Me Bag. The good thing is that the blowup line is a great conversation starter. It also makes people uncomfortable, which is always fun. Must like to scare Karens.
To quote Delia Deetz, “This is my art and dangerous, “sort of summarizes most of the work I do. From the film I made with my directing partner Adam Shenkman to the clothes I design, I like to make things subconscious, touch surrealism, and most importantly, amuse me. know in the world as big as we live that there are like-minded people out there who will get it and get something positive from my creation.
Breslin: Are you interested to bring Blow Me Bag not yet, say, Nordstrom?
Friday: Not yet, but hit me, Nordstrom! I am ready to take this line up to Fashion Week and confuse the masses. London. New York. Paris. Milan. Retailer, put me down! Magic Society will cast a spell for you!