On Friday, November 20, the Fashion Design Student Association at the University of Georgia will screen its first show of the fall, featuring performances designed from its members and its own executive team.
The event will be filmed on Saturday, November 14 in the UGA intramural parking deck and will be edited by a team of videographers. The final product will premiere on the UGA Fashion Design Student Association YouTube channel on November 20 at 7 p.m.
This year’s fall show will feature the theme “The Unconventional Met Gala,” which will feature designs made from unconventional, recycled materials. In addition, each model will also use a face mask that matches their appearance.
FDSA senior and president Parker Sylvester said the inspiration for this theme came from the organization’s collective love for Project Runway events. Each season, Project Runway frequently features episodes in which contestants are tasked with creating a look that really comes out of the unconventional material, says Sylvester.
“[This year’s show] is a fun way for designers to get really creative, and we’ve never done anything like this before, ”said Sylvester, major in fashion marketing and merchandising.
Sylvester said the idea for the show’s theme would initially be used in the club’s 2020 spring fashion show. However, this event was canceled in the middle of the semester due to COVID-19. Since many of their members had already started designing performances, FDSA decided to keep the fall show’s theme.
During the summer, Sylvester said he hopes he and his team can host a live show in the fall. However, when it was decided that it was no longer safe to hold the event in person, Sylvester said FSDA immediately carried out Plan B.
“Many high-end fashion brands have actually done virtual fashion shows for this year’s fashion shows,” said Sylvester. “So we thought it would be a cool idea for us to try and do, and that’s where we came up with the idea for the video.”
Although the planning process for this show was different from previous years, Sylvester said the preparations for the virtual event went more smoothly than expected. At first, Sylvester was worried that there would be a shortage of designers due to absenteeism from the club meetings. But surprisingly, FSDA received 26 designs – the perfect number for a full show, said Sylvester.
Another positive thing about the show’s virtual format is the large number of models, said Sylvester. She accounts for this increase due to the lack of pressure associated with keeping faces straight on the runway, as each model will wear a facepiece, and the immediate audience presence.
The senior and vice president of FSDA, Morgan Young, has served as the event’s model coordinator for the past two years. He said that one aspect of the virtual show that he likes is that viewers will see runway models walking and clothing from multiple angles.
As well as video editing, Young said he hopes the show shows viewers how hard FSDA has worked to find creative channels given the circumstances. Although he considers fashion merchandising to be a relatively small major, Young hopes FSDA can demonstrate the creative abilities and impact of the department through this show.
“We’re really trying to be creative and deal with the current situation so that we can still put on the show in the safest way possible,” said Young, a fashion merchandising major. “Fashion merchandising is a small major, so we wanted to let everyone know that we are here and are doing big things.”