Sir Elton John welcomes Trump commitment to ‘defeat Aids in America’ in decade following The Independent’s campaign

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Sir Elton John has welcomed Donald Trump’s State of the Union dedication to “defeat Aids in America” inside a decade. 

His announcement adopted a campaign by The Impartial and Night Customary to lift consciousness about the disease.

Throughout his speech to the joint homes of Congress, the president vowed to tackle an issue many thought had been defeated many years in the past, however which stays an epidemic for some communities. Within the US right this moment, one in two homosexual black males might be recognized with HIV throughout their lifetime, an an infection fee that matches these of cities in southern Africa.


Within the tackle, Mr Trump stated the nation had made outstanding progress, however he needed to do much more.

“My finances will ask Democrats and Republicans to make the wanted dedication to eradicate the HIV epidemic in the USA inside 10 years,” he stated. “Collectively, we’ll defeat Aids in America.”

Sir Elton, who has devoted many years to elevating consciousness concerning the problem of HIV and the therapies now accessible, stated the president’s phrases have been to be welcomed. The award-winning musician and songwriter established the Elton John AIDS Basis (EJAF) in 1992, to advertise training and consciousness, and combat stigma related to the sickness.

“I applaud President Trump’s announcement of a renewed dedication to ending the Aids epidemic in the USA,” he stated. ”Whereas we’ve made super progress in lowering new infections and reaching those that are in danger or HIV optimistic with lifesaving testing and therapy companies, the epidemic within the US is way from over. 

“Whereas early epicenters like San Francisco and New York have seen dramatic declines within the incidence of HIV in recent times, the epidemic within the Southern United States nonetheless rages on, significantly amongst younger black males who’ve intercourse with males.”

He added: “I noticed this primary hand once I visited Atlanta not too long ago. Assembly sufferers and clinicians, metropolis leaders and HIV activists on the Ponce Centre in Atlanta on the eve of World Aids Day final yr and listening to their tales was heartbreaking.”  

On the finish of final yr, Sir Elton and Eygeny Lebedev, proprietor of The Impartial and the Night Customary, spearheaded a marketing campaign to spotlight the challenges confronting these working to beat HIV and Aids, not simply within the US however around the globe.

As a part of a marketing campaign to lift each consciousness and funds for Sir Elton’s basis, the 2 males visited Atlanta, the place they spoke with individuals dwelling with HIV, talked to physicians and group teams, and underwent a HIV take a look at to point out how merely the take a look at could be carried out. The marketing campaign raised $4.2m (£3.26m), and was picked up by media around the globe.

Carlos del Rio, professor of worldwide well being at Atlanta’s Emory College, which works with the Grady clinic visited by Sir Elton and Mr Lebedev, stated he believed the information protection generated by the go to was one of many components that helped lead Mr Trump to incorporate in his speech a dedication to finish Aids in a decade.

Elton John and Evgeny Lebedev journey to the Ponce De Leon centre in Atlanta to help their HIV work as a part of The Impartial’s marketing campaign (Jeremy Selwyn)

Mr del Rio, a member of the management group of Quick-Observe Cities, a worldwide, United Nations-backed initiative to sort out HIV, stated he had forwarded a number of the articles printed by The Impartial and Night Customary to senior officers on the division of well being and human companies (HHS), and the nationwide institutes of well being (NIH). 

Particularly, he drew consideration to an article that featured two physicians from the Grady clinic, Wendy Armstrong and Jonathan Colasanti, explaining how, for all their efforts, they yearly misplaced 100 sufferers a yr to Aids. 

“The numbers alone are definitely astonishing. For 2016 and 2017, a single hospital within the Atlanta space, we’ve misplaced over 100 people a yr. Largely younger individuals,” stated Mr Colasanti, an assistant professor of drugs in infectious illnesses.

“The tragedy will not be solely do they have a tendency to die very painful, drawn-out bodily deaths, however the harder factor for me to look at, is the emotional side. The variety of people who we watch die alone, with nobody within the room with them, surrounded by no household, is without doubt one of the best tragedies of our time.”

Ms Armstrong, who carried out the HIV exams on Sir Elton and Mr Lebdev, stated there have been many explanation why HIV an infection charges amongst black communities within the American South have been so excessive – amongst them training, poverty and mistrust of the medical group.


AIDSFree: The grim actuality of coping with HIV at Atlanta’s Grady hospital

She added: “One can’t ignore within the South the legacy of racism and the remaining structural racism that impacts our establishments.”

Mr del Rio stated he had taken the reviews and forwarded them to “some crucial individuals”. “I feel it was amongst a lot of catalysers that resulted in Mr Trump’s dedication,” he stated. He added that he had been working with well being officers for the previous month and had anticipated Mr Trump to incorporate the dedication in his tackle on Tuesday evening.

In an announcement, the HHS division stated: “This initiative is the results of months of conversations amongst numerous HHS leaders, who then took the proposal to President Trump. HHS is in common contact with leaders of the HIV group, whom we hope to accomplice with in making this initiative an ideal success.”

HHS secretary Alex Azar stated the battle to sort out Aids in a decade would deal with three important space – growing investments in geographic hotspots, utilizing knowledge to determine the place HIV is spreading most quickly, and offering funds for the creation of native HIV HealthForce in these areas.

“We have now the instruments accessible to finish the HIV epidemic, and most infections at the moment are extremely concentrated in sure geographic hotspots,” he stated.

“Greater than 50 per cent of recent HIV diagnoses in 2016 and 2017 occurred in 48 counties, Washington DC, and San Juan, Puerto Rico. We additionally know sure rural areas carry a disproportionately excessive burden of HIV, particularly within the South.” 

Sir Elton stated his basis appeared ahead to “working in coalition with political leaders on either side of the aisle, non-public companions, civil society and main consultants to search out artistic options”.

He additionally pressured that the president’s dedication to addressing the epidemic within the US, shouldn’t be a “commerce off with the life saving working the US authorities does in relation to HIV around the globe”.

He added: “If all of us work collectively, we will defeat Aids within the 10 yr deadline set by President Trump.”

Cash raised from public donations by means of the AIDSfree attraction might be used to help the Elton John AIDS Basis initiatives in six key cities around the globe (London, Nairobi, Atlanta, Kiev, Delhi and Maputo). By means of UK Assist Match the UK authorities will double public donations as much as £2m to be spent throughout initiatives in Maputo and Nairobi.

New Waitrose Christmas advert mocks John Lewis over Sir Elton John film

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Waitrose has launched a brand new Christmas advert playfully making enjoyable of John Lewis’ widely-discussed movie about Sir Elton John.

John Lewis turned the speak of the city when it launched its 2018 Christmas advert telling the story of Sir Elton’s illustrious career, which matches all the way in which again to the ‘Rocket Man’ receiving a piano as a childhood present. 

As with all of the John Lewis Christmas adverts of previous, the movie brings a tear to the attention and leaves its viewers feeling fuzzy with festive cheer.

Whereas many may have little doubt watched the movie on repeat, captivated as Sir Elton astounds audiences galore together with his musical expertise all through the varied phases of his life, for some the spectacular cinematography of the advert merely doesn’t examine to the prospect of consuming scrumptious meals.

Within the new Waitrose advert, launched in the course of the first episode of this yr’s I’m A Celebrity… Get Me Out Of Here!, a younger woman eagerly beckons for her mother and father to hitch her in the lounge of their residence in order that she will be able to present them the John Lewis Christmas advert.

Her mother and father smile as Sir Elton performs the primary few notes of ‘Your Tune’ on the piano, seemingly impressed with John Lewis’ newest festive providing.

Nonetheless, their pleasure doesn’t final for very lengthy, a lot to their daughter’s dismay.

‘Quick Ahead’ (Waitrose)

After a number of seconds, the mom proposes fast-forwarding the movie, a suggestion that the daddy swiftly complies with by grabbing the TV distant out of his daughter’s arms.

They then fast-forward to the tip of the movie in a matter of seconds, with the daughter trying on in astonishment.

Because the movie ends, the daddy suggests indulging in some stollen.

He and his spouse then rush off to eat the standard German fruit bread, leaving their daughter dumbfounded in the lounge.

‘Quick Ahead’ (Waitrose)

The advert ends with the tagline: “Too good to attend”, with the daddy comically admitting that his favorite John Lewis Christmas advert is “the one with the penguin”.

The quick movie, titled Quick Ahead, marks the primary time that Waitrose & Companions has labored with its sister firm, John Lewis & Companions, to create a Christmas marketing campaign.

Elton John options in John Lewis Christmas advert for 2018

“Frankly, it’s onerous to consider our colleagues at Waitrose & Companions would select a stollen over us however, as an enormous fan of the chocolate orange combo, I suppose if something can trump an advert starring Elton John, it’s their superb stollen – some meals IS simply too good to attend for,” says Craig Inglis, buyer director at John Lewis & Companions.

The advert was made by adam&eveDDB, the inventive company additionally behind The Boy and the Piano, and is the third Christmas advert in a sequence of six being launched by the grocery store.

A behind-the-scenes video revealing how the John Lewis movie was made was lately launched, exhibiting how the bold venture got here into being.

New Waitrose Christmas advert mocks John Lewis over Sir Elton John film

Waitrose has launched a brand new Christmas advert playfully making enjoyable of John Lewis’ widely-discussed movie about Sir Elton John.

John Lewis grew to become the discuss of the city when it launched its 2018 Christmas advert telling the story of Sir Elton’s illustrious career, which fits all the way in which again to the ‘Rocket Man’ receiving a piano as a childhood present. 

As with all of the John Lewis Christmas adverts of previous, the movie brings a tear to the attention and leaves its viewers feeling fuzzy with festive cheer.

Whereas many could have little doubt watched the movie on repeat, captivated as Sir Elton astounds audiences galore together with his musical expertise all through the varied phases of his life, for some the spectacular cinematography of the advert merely doesn’t examine to the prospect of consuming scrumptious meals.

Within the new Waitrose advert, launched through the first episode of this 12 months’s I’m A Celebrity… Get Me Out Of Here!, a younger woman eagerly beckons for her dad and mom to affix her in the lounge of their dwelling in order that she will be able to present them the John Lewis Christmas advert.

Her dad and mom smile as Sir Elton performs the primary few notes of ‘Your Music’ on the piano, seemingly impressed with John Lewis’ newest festive providing.

Nonetheless, their pleasure doesn’t final for very lengthy, a lot to their daughter’s dismay.

‘Quick Ahead’ (Waitrose)

After a number of seconds, the mom proposes fast-forwarding the movie, a suggestion that the daddy swiftly complies with by grabbing the TV distant out of his daughter’s palms.

They then fast-forward to the tip of the movie in a matter of seconds, with the daughter trying on in astonishment.

Because the movie ends, the daddy suggests indulging in some stollen.

He and his spouse then rush off to eat the standard German fruit bread, leaving their daughter dumbfounded in the lounge.

‘Quick Ahead’ (Waitrose)

The advert ends with the tagline: “Too good to attend”, with the daddy comically admitting that his favorite John Lewis Christmas advert is “the one with the penguin”.

The quick movie, titled Quick Ahead, marks the primary time that Waitrose & Companions has labored with its sister firm, John Lewis & Companions, to create a Christmas marketing campaign.

Elton John options in John Lewis Christmas advert for 2018

“Frankly, it’s laborious to imagine our colleagues at Waitrose & Companions would select a stollen over us however, as an enormous fan of the chocolate orange combo, I suppose if something can trump an advert starring Elton John, it’s their superb stollen – some meals IS simply too good to attend for,” says Craig Inglis, buyer director at John Lewis & Companions.

The advert was made by adam&eveDDB, the artistic company additionally behind The Boy and the Piano, and is the third Christmas advert in a sequence of six being launched by the grocery store.

A behind-the-scenes video revealing how the John Lewis movie was made was lately launched, displaying how the bold undertaking got here into being.

John Lewis Christmas ad mocked by people making jokes about Brexit

After weeks of anticipation, the John Lewis Christmas campaign is lastly right here – and the reactions are a combined bag of reward, criticism and jokes about Brexit.

The brief movie, named The Boy and the Piano, stars Sir Elton John and takes viewers on a journey by way of the long-lasting musician’s intensive profession, from the second his grandmother purchased him his first piano by way of to the current day.

It’s set to the basic hit “Your Music” and has been applauded on-line for capturing the entertainer’s immense expertise. However different individuals have been much less complimentary, arguing that John Lewis’ advert isn’t fairly as festive as its competitors’ Christmas campaigns.

This is how the advert has been obtained to this point.

By way of reward, some viewers have mentioned the movie tugs on their heartstrings as a result of it highlights simply how a lot a single reward can imply to somebody, significantly in the direction of the top once we see a younger John unwrap his current to disclose a surprising piano.



Others mentioned it even made them cry.

“Simply crying within the work kitchen on the John Lewis advert nbd [sic],” wrote one person on Twitter.


“Superbly made,” added another, “that track at all times makes me choke up after which cry slightly”.

As for the much less beneficial feedback, individuals have expressed disappointment that the advert is not fairly as festive as they’d hoped, arguing that the one direct reference to Christmas happens on the finish, with the vast majority of the advert consisting of flashbacks of key moments all through Elton John’s profession.


“It must be extra #Chrisssmassy [sic]” wrote one person.


Others mentioned the advert looks like an prolonged trailer for Rocketman, the upcoming biopic on Elton John which comes out subsequent yr.

“I’m sorry however John Lewis acquired completely performed with this advert. They basically signed as much as promote Elton’s tour and the Rocketman film in return for his look,” one Twitter person wrote.


One other wrote that it was “basically only a Rocketman trailer” whereas one concurred, including that this yr’s John Lewis Christmas advert was their least favorite from the British retail chain to this point.

Some individuals have mentioned that the marketing campaign will not garner wherever close to as a lot publicity at Iceland’s Christmas advert, which was banned by advertising watchdogs for being “too political”.

The brief animated movie was made by Greenpeace and illustrated the environmental damages of using palm oil in meals merchandise through an orangutan character who had been pressured to flee its destroyed habitat.

British comic Romesh Ranganathan in contrast the 2 advertisements in a tweet, writing: “No one hates orangutans greater than John Lewis proper now.”


However some of the distinguished reactions to John Lewis’ advert is neither crucial nor praiseworthy, as a whole lot of Twitter customers poke enjoyable on the timing of the marketing campaign coinciding with what has turned out to be some of the dramatic days in British politics this yr due to a number of ministerial resignations.

John Lewis could be trending on Twitter, however so is #BrexitShambles in mild of the information that cupboard ministers Dominic Raab and Esther McVey have stop their roles in protest over Theresa May’s proposed Brexit plan.


Cue many many jokes claiming the John Lewis, like Raab and McVey, has also “quit”, whereas others have teased that Elton John have to be “livid” that he has to “share consideration with a collapsing cupboard”.


“My enduring reminiscence of #Brexit will likely be the way it buried a John Lewis Christmas advert starring fellow remainer Elton John. They had been raabed [sic],” one person teased, referencing the previous Brexit secretary.


One other added: “My twitter timeline is actually 50 per cent Brexit meltdown and 50 per cent John Lewis Christmas advert. In all probability pretty reflective of the nation as an entire.”

John Lewis Christmas ad mocked by people making jokes about Brexit

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After weeks of anticipation, the John Lewis Christmas campaign is lastly right here – and the reactions are a blended bag of reward, criticism and jokes about Brexit.

The brief movie, named The Boy and the Piano, stars Sir Elton John and takes viewers on a journey by means of the enduring musician’s intensive profession, from the second his grandmother purchased him his first piano by means of to the current day.

It’s set to the basic hit “Your Tune” and has been applauded on-line for capturing the entertainer’s immense expertise. However different individuals have been much less complimentary, arguing that John Lewis’ advert isn’t fairly as festive as its competitors’ Christmas campaigns.

Here is how the advert has been acquired up to now.

By way of reward, some viewers have stated the movie tugs on their heartstrings as a result of it highlights simply how a lot a single present can imply to somebody, notably in the direction of the top once we see a younger John unwrap his current to disclose a shocking piano.



Others stated it even made them cry.

“Simply crying within the work kitchen on the John Lewis advert nbd [sic],” wrote one person on Twitter.


“Superbly made,” added another, “that track all the time makes me choke up after which cry a bit”.

As for the much less beneficial feedback, individuals have expressed disappointment that the advert is not fairly as festive as they’d hoped, arguing that the one direct reference to Christmas happens on the finish, with nearly all of the advert consisting of flashbacks of key moments all through Elton John’s profession.


“It must be extra #Chrisssmassy [sic]” wrote one person.


Others stated the advert appears like an prolonged trailer for Rocketman, the upcoming biopic on Elton John which comes out subsequent 12 months.

“I’m sorry however John Lewis acquired completely performed with this advert. They basically signed as much as promote Elton’s tour and the Rocketman film in return for his look,” one Twitter consumer wrote.


One other wrote that it was “basically only a Rocketman trailer” whereas one concurred, including that this 12 months’s John Lewis Christmas advert was their least favorite from the British retail chain up to now.

Some individuals have stated that the marketing campaign will not garner wherever close to as a lot publicity at Iceland’s Christmas advert, which was banned by advertising watchdogs for being “too political”.

The brief animated movie was made by Greenpeace and illustrated the environmental damages of using palm oil in meals merchandise by way of an orangutan character who had been compelled to flee its destroyed habitat.

British comic Romesh Ranganathan in contrast the 2 adverts in a tweet, writing: “No person hates orangutans greater than John Lewis proper now.”


However probably the most outstanding reactions to John Lewis’ advert is neither essential nor praiseworthy, as lots of of Twitter customers poke enjoyable on the timing of the marketing campaign coinciding with what has turned out to be probably the most dramatic days in British politics this 12 months due to a number of ministerial resignations.

John Lewis could be trending on Twitter, however so is #BrexitShambles in gentle of the information that cupboard ministers Dominic Raab and Esther McVey have give up their roles in protest over Theresa May’s proposed Brexit plan.


Cue many many jokes claiming the John Lewis, like Raab and McVey, has also “quit”, whereas others have teased that Elton John have to be “livid” that he has to “share consideration with a collapsing cupboard”.


“My enduring reminiscence of #Brexit will probably be the way it buried a John Lewis Christmas advert starring fellow remainer Elton John. They had been raabed [sic],” one person teased, referencing the previous Brexit secretary.


One other added: “My twitter timeline is basically 50 per cent Brexit meltdown and 50 per cent John Lewis Christmas advert. In all probability pretty reflective of the nation as a complete.”

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