Tag Archives: sponsored stories

This Under $ 40 Cutout Thinking Fashion Editor Looks Higher | Instant News

Ready for a little shopping inspiration? In my mind, the only thing better than a good fashion roundup is one that includes outfit ideas. Fashion editor-approved choices and matching style ideas – it’s win-win, really, and my co-editors and I are back with trial series just in time to tackle the late winter clothing slump we all feel right now. If you are familiar with this post then keep scrolling for your latest downloads affordable shopping options and how to organize it. But if you happen to be new here, let me tell you.

We put out new cuts for our Who What Wear line several times a season, and today’s summary highlights the chic loungewear look, cool basics, and spring skirt from the latest collection. While none of them make more than $ 40 in these edits, the cool looks our editors put together make this affordable purchase look a lot more expensive. Up ahead, see how we each wear our choices, and then shop for our favorites if you are particularly inspired.


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Reviewed: Why Girls Fashion Love Kitty and Vibe | Instant News

Aside from fashion and beauty, what are the things that currently make you comfortable?

This time allows me to take advantage of my creative side a little longer. The second week of quarantine, I ordered a set of watercolors, and I painted every week. I am a big advocate of normalizing mental health, and it is very important to survive in 2020. I undergo therapy on Monday, and this is an hour a week of time dedicated exclusively to me. I encourage everyone to carve out that time, even if the therapy is not accessible to you. It might seem to spend a few moments focusing on your breath, getting lost in a book, or walking around a block. It really makes a difference – I challenge you!

What are the two to three favorite brands that you support and why?

Very much! I am very interested in the cheerful aesthetics of Bagus who is cheerful and very fond of minimalist products without fuss. I love Sky Ting, a yoga studio born in NYC. They have a video subscription service that has been a lifesaver for me during quarantine.

What fashion or beauty trends should we not miss and why?

One day, I saw all my cosmetic products, and I was quite shaken by the fact that I couldn’t say a lot of ingredients. I rely on clean beauty trends, especially for everyday products like moisturizers and mascara.


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Reviewed: Why Fashion Girls Love Chelsea Mak | Instant News

What inspired you to start your business?

Business grows from the need to express themselves. As a creative, it can be emotionally paralyzing if you don’t have a way to “get it out.” I never thought I wanted my own product, but after working in the fashion industry for 10-plus years and designing for others for eight of them, I came to the point where I couldn’t stop thinking about what my logo would look like if I have my own brand. I am grateful to have the support and experience to be able to do this.

How does distance and social ordering at home affect your business? How have your priorities changed?

I always work from home, so luckily not too much has changed there, but I miss opening up space for studio visits, which I haven’t been able to do. So many of these brands are extensions of my home and lifestyle, so I really enjoy customers shopping and trying things – this is a special experience at both ends.

My priorities have shifted since the pandemic. This brand has grown rapidly since I was first launched in 2018, and it starts to feel like things are moving so fast that I can’t catch up. I always feel lack of time and pressure to meet Sunday market deadlines or pump new content. The slowdown has allowed me to reconnect with the brand’s original ethos, which creates clothing made for the last generation, with careful design and construction details that tie back to intricate and complex inspiration, content, and ideas. Also, because many retail stores are unsuccessful or reduce their budgets, I focus more of my energy on becoming a direct consumer and be careful to engage with my customers on a more personal level when I can.


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Reviewed: Why Fashion Girls Love Folklore | Instant News

What inspired you to start your business?

My bachelor experience inspired me to start The Folklore. While attending Rutgers, I majored in African-American and African Studies. Before I started the program, I had never been exposed to much of Black’s literature, art, and innovation. Many of the people I learned the most during college – James Baldwin, W.E.B. Du Bois, Zora Neale Hurston – all of them produced work that had an impact and pushed Black’s social, economic and political agenda forward. I then decided that I would dedicate all my careers to serving the same goal.

Having had experience in the fashion media space and in e-commerce, I knew I could build a platform that would give African designers the ability to further monetize their brands by attracting the attention of a global audience. Fashion is a major income driver in countries around the world – it employs so many people. I want to start a business that can leave such an impact on the black and brown community.

How does the influence of social easing and ordering at home affect your business? How have your priorities changed?

The command to keep my distance and stay at home greatly affected my business. I am in the middle of increasing our pre-seed round right when the order is placed. Many of the investors I spoke to told them that they had to focus their attention on their current portfolio companies before they could return to conversations with me. It was difficult because I was sure that I would raise money in the spring.

Instead of being discouraged, I decided to change my efforts to restructure our finances and business models to fit our current financial position and our deep sales decline. I moved our product out of our room in NYC and took it home to New Jersey so I could send orders without leaving my home. I cut more than a dozen $ 10 and $ 15 monthly subscriptions and lowered my costs to a minimum.

After figuring out our new financial plan, we are connected to more than 30 designer brands where we work. We check to see how their performance, how COVID-19 affects their business, and how we can help. We went from being an e-commerce channel to being a source of immediate support. We are holding a virtual fashion conference with a number of our fashion designers and editors from Condé Nast to raise funds for African-based brands affected by COVID-19.

We are now making plans to offer more business services that will allow brands to create their own online direct-to-consumer business instead of relying only on multi-brand retailers. We also partner with others in the industry to build a nonprofit organization that can continue to help these brands long after orders are revoked.


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