The Fashion Production Association’s 29th annual spring fashion design show will be cut from different fabrics this year in light of the ongoing pandemic.
On April 17th, the student organization will launch its first lookbook in lieu of a live fashion show. Lookbook, a digital catalog called “Intermission: The [Fashion] Show Must Go On, “will showcase the creativity and talent of designers and production team members in new aesthetically pleasing ways, said Lauren Fagan, fifth year student in fashion and retail studies and a member of the FPA.
“This lookbook would be a fantastic way to showcase not only the work of the designer, but the work of the entire organization,” Grace Nanni, fourth year in fashion and retail studies and vice president of FPA, said.
Nanni says the lookbook will be able to reach a wider audience for a longer period of time and the multi-dimensional format will allow them to show more of the processes behind designing collections, not just models running the runway.
“It’s almost like a fashion show where there are design videos and photos, but there is a deeper view of the design process,” said Mariel Trinidad, second year in the world of economics and business and strategic communications and a member of the FPA, said. “The Lookbook will showcase different types of fabrics used by designers and the inspiration behind their designs.”
Taylor Wandtke, a fourth year in fashion and retail studies and a member of the FPA, said the lookbook will feature 11 collections by both groups and independent designers based on different elements they think fit the theme of appearance in fashion.
“Our inspiration ultimately came from the Hozier album cover and how the cloth moves underwater,” said Michelle Kerr, a sophomore in industrial systems engineering and a member of the FPA. “We really played it in our collection and I think because of how broad the theme is, we were able to do it.”
Nanni said the FPA usually provides space and materials for designers, but because of the pandemic, designers have had to use their own space and buy their own supplies in addition to finding videographers and space to film their work.
“Just getting ready and getting started, we definitely have to be more creative and work a lot with Zoom, FaceTime and group chats,” Kerr said. “But I really enjoy being able to shoot videos and see all the equipment and design aesthetics. I think it’s a really cool way to make the most of this year in these circumstances. “
Fagan, who is one of the independent designers this year, said he was delighted to have the option to do a virtual show this year and hopes the lookbook will provide more opportunities like this in the future.
“I’m a commuting student and I have an hour left, so for me it was actually really amazing to be involved with so much this year,” said Fagan. “If it weren’t for that, I don’t know if I could push the time to be part of the FPA at the time and date of our weekly meeting.”
Nanni and Wandtke say although spring fashion shows are typically charity events, the FPA works with the non-profit organization Dress For Success Columbus year round doing fashion shows and volunteering at boutiques in Short North.
In previous years, FPA held a silent auction with the show, but Nanni said this year FPA plans to have a donation platform on its digital lookbook and GoFundMe page where proceeds will be shared between Dress For Success Columbus and FPA. After raising $ 1,000 last year, their current goal is set at $ 2,500.
The Spring 2021 Lookbook will launch at the Fashion Production Association’s website and Instagram page 7pm April 17th. This Lookbook is free to view indefinitely, but donations to FPA and Dress for Success Columbus will be accepted at GoFundMe page.