Although plans to return to school change every day, local shops have seen shoppers looking for fashion back to school.
Many store managers are also preparing for the Oklahoma tax-free weekend, August 7-9.
“People are out and sure,” said June Ludwig, owner of Junie’s Closet. “Junie buys masks for adults and children, and clothes that are comfortable for school and work.”
While some local residents may still hesitate to shop for clothes during a pandemic, some shops help by offering roadside pickup and online ordering. Ludwig requires customers to wear masks in his shop, and allows people to call to have the goods sent or take them outside the store.
At Factory Connection, Manager Angela Higgins says the fitting room is open and employees clean it after each customer.
Both Higgins and Ludwig say the hot print today is tie-dye, but many others are also on the shelves, including various floral motifs and animal prints, such as leopards and snake skins.
“The lines come back, and they mix them with other patterns,” Higgins said. “Camo prints are always great. We have it in T-shirts and jeans. “
He is a fan of Cello Jeans.
“That’s a popular brand. It’s like wearing yoga pants; they are very comfortable and elastic, “said Higgins, who said the trend was moving away from skinny jeans. “They are still popular, but they are moving to bells and flares. Flare sleeves are also a trend to return.”
One-piece modes – such as rompers, jumpsuits, and bodysuits – have also returned.
Higgins said many women are looking for summer dresses, and Amy Carter at Vivid Salon and Boutique must agree because she has a variety of dresses and online stores.
“We are very happy that a T-shirt dress with a pocket is on,” Carter said.
Soft dresses come in a variety of plain colors and three styles: short sleeves, tank tops, and spaghetti straps.
Tiered skirts are another alternative to the dress up look, according to Carter.
Graphic shirts are still a popular way to express yourself while feeling comfortable.
At Junie’s, Ludwig said Z Supply tops – short and long sleeves – always fly out the door.
For men, Higgins said that the Straight Up Southern T-shirt brand is a top seller, and that cargo shorts, which are longer and have many pockets, are still popular.
Another explosion from the past that has caught the eye again is Converse and Vans shoes. Drew Felts, from Felts Family Shoes, said Vans are very popular at all ages. He said he sells a lot of slip-on shoes, and people mostly buy Nike, New Balance, Skechers, and Under Armor shoes.
He looks forward to the sales tax holiday because Felts will open on Sundays too.
“This is an extra day for those who cannot come on Friday or Saturday,” Felts said.
Other hot accessories to complement clothing include long necklaces, headbands and earrings with a few sparkles or edges, according to Higgins.
“I sell a lot of jewelry,” Carter said. “LaaLee necklaces and earrings with colored gemstones are perfect for all school clothes.”
Although they may not be popular for good reasons, face masks are on people’s shopping lists.
“Many people buy masks in various colors,” said Danya Pigeon from Lila’s Loft. “They want the mask to match their clothes. It’s a kind of fashion statement. “
He said he has a homemade mask and a brand that has the feel of a T-shirt.
“They are more comfortable and breathing,” Pigeon said. “We have them in the size of children so they are good to wear them long in school.”