RIYADH – The Fashion Commission has announced the completion of its sector development strategy in line with the Cultural Vision of the Ministry of Culture.
The Fashion Commission will now work to implement the initiatives and projects set out in the strategy to enhance the national identity of the Saudi fashion industry and to serve designers, investors and creatives in all related areas of the sector.
The Fashion Commission’s strategy builds on an analysis of the current fashion sector and includes benchmarking comparisons of how best to develop and advance the sector.
The study resulted in the identification of several supporting factors, including: research and innovation; product development; manufacturing and supply chain; retail and distribution; marketing and communication; and product life cycle management.
The Commission’s analysis is supported by the views of the Saudi fashion community and includes additional focus areas for fostering sector advancement, through building strong education and training programs to develop job-ready graduates, providing outlets to distribute locally designed products, and building networks among designers, investors and beneficiaries.
Apart from increasing the efficiency of the sector in producing highly manufactured products, providing support in product development, and ensuring the rich Saudi heritage is reflected in its fashion.
The Fashion Commission’s strategy has four guiding principles: 1. Set the right ambition for the sector along every step of the value chain; 2. Plan in waves to balance short-term needs, medium-term goals and long-term ambitions; 3. Provide a short-term focus on addressing current challenges for stakeholders and achieving material results in less than 12 months and, 4. Strategic overall sequence of initiatives to contribute to the success of Vision 2030.
The Commission has a clear Vision: “To develop the Royal Fashion Industry through Culture, strengthening Saudi Heritage and Identity, while responding to global needs and influencing the national economy”.
And its Mission is “to enable the development of a thriving, sustainable and inclusive Saudi fashion industry, fully integrated along the value chain, maximizing local talent, experience and competence.”
Fashion Commission CEO Burak Cakmak on the Commission’s ambition said: “The strategy is made to ensure we create the right infrastructure to develop the industry. The kingdom can be the best example of how to build an innovative, sustainable, locally relevant and culturally relevant fashion ecosystem in a country.
“By engaging innovators across the value chain and partnering to deliver educational, business development, entrepreneurial and retail experiences, Saudis will be able to transform local businesses to achieve the highest standards in their operations and globally celebrating branding. . “
The Fashion Commission will carry out 20 initiatives to serve and develop the sector, as well as support its affiliates, namely:
1. Defining fashion sector bylaws;
2. Creating the Saudi Fashion Professionals Association;
3. Describe the work of the Fashion Commission, Saudi identity and fashion designer, through media channels and events;
4. Enabling Product Development studios to support designers;
5. Promotion of R&D investment in innovative sustainable textile technologies;
6. Contribute to the development of a creative district which is the epicenter of the creative industry;
7. Measure the evolution of the Saudi fashion industry through data collection and assessment;
8. Support national / international fashion fairs;
9. Create a fashion guidance program;
10. Expanding and enriching KSA fashion education through reforming the degree curriculum and offering new short courses, certificate programs, and master classes;
11. Promote the development of a network of private sector companies that specialize in product development services;
12. Support the development of retail opportunities for local designers;
13. Attract investment for the development of a local fashion manufacturing system;
14. Partnerships with foreign educational institutions;
15. Collaborative programs between other Commissions and Saudi institutions;
16. Promote the accessibility of raw materials and manufacturing suppliers;
17. Create a digital network of industry professionals to facilitate connections;
18. Launched a professional development program for local brands;
19. Support participation in global fashion conferences and events; and
20. Create a Fashion Hub to support new talent with access to crafting tools and knowledge.
This initiative covers the scope of the Fashion Commission’s work and will also contribute to a thriving cultural and educational ecosystem, enabling and enhancing the expression of Saudi heritage and identity and enhancing designer talent.
The Commission will also play an active role in stakeholder engagement, will enhance the legal and regulatory framework, and build long-term partnerships to foster growth in this sector locally and globally, positioning the Kingdom as a regional gateway to a world of sustainable fashion and achieving global leadership in the field. retail and consumption. – SG