Taupo Pure is operated by Maori-owned company Miraka, which processes about 1% of all New Zealand milk supply and produces its main products for export, from UHT to various powders.
“Miraka is currently exporting to person China, USA, Sri Lanka, Taiwan, Philippines, Singapore, Malaysia, Vietnam, Guatemala, El Salvador, Solomon Islands, Samoa and Fiji, with China currently being our largest market, “Miraka’s General Manager, Murray Hemi, informed FoodNavigator-Asia.
“Miraka comes from a long tradition of Maori storytelling, [and our aim is to] creating a legacy that our community, shareholders and stakeholders are proud of – many of whom are Maori, [including] produces the best tasting milk in the world. person
“To do this, everyone has to line up – this means we want the sweetest pastures, the happiest cows, the best farms, and the highest quality processing. [care] for the environment, and build strong and resilient communities. person
“The process of connecting all these parts is what we call kaitiakitanga (caring for our natural world and the people in it) and the way we will produce strong products and write powerful stories – no one else in the world is doing what we do. do. . “ person
In this regard, Hemi tells us that companies are increasingly focused on ‘conscious’ consumers and markets that prioritize product quality.
“By quality, we mean that we are trending in a part of the market that wants products based on the best nutritional, environmental, social and responsible outcomes for dairy products,”He said.
“From the point of view of our traditional culture, we want to engage with consumers and companies who see dairy products and the world in a 100 year period – this requires a high level of intelligence, awareness and thoroughness, [and so] we like to think of Miraka as a producer of ‘thinkers’ milk. “ person
From a nutritional point of view, the company has a wide range of dairy products targeted at various needs of families, children and seniors, which are sold under the Taupo Pure brand.
“Many of our customers, especially in China, seek tailored nutrition in their milk, and we provide them with a unique array of vitamins and minerals for each product in our nutritional suite. For example, our range of elderly products is fortified with Vitamin B6 to aid protein metabolism and use, while our children’s product range contains added zinc for growth and development, “Hemi said.
“We also launched a new product later this year, powdered milk that is gently processed – our nutritional suite uses a fortification approach, but a product with a gentle process is [more about retention]. person
“It contains naturally higher levels of bioactivity [as] we process this milk in a gentle manner which retains some of the bioactive components which are normally lost during the manufacture of regular milk. “ person
Taupo Pure products in New Zealand are available at major Countdown supermarkets, New World, Pak’n’Save and tourist shops for an RRP of NZ $ 11.99 (US $ 8.54). In China, it can be found in various supermarkets (Greenland, Jiuguang, Grand Buy etc.) as well as the major online platforms Tmall, Taobao, JD, Pinduoduo and doctor Dingxiang.
Beyond traditional dairy products person
Apart from cow’s milk, Hemi also told us that the company is seeing an increase in demand for various types of milk, and believes that the way forward for this industry is not limited to traditional dairy products.
“[Within traditional dairy,] w person Demand for various types of milk is already increasing, including non-dairy, non-cow (eg goat and sheep) milk and A2 B-casein milk. Some of these alternative milk categories are still small, but it looks like all of them are growing rapidly, “he said. person
“Consumer awareness of the diversity of milk has grown and consumers want to try new things. As a company, if we can find other sources of protein, both plant and animal, that is all part of our mix. person
“There is no one-size-fits-all approach to this – from our point of view, cows may not always be best suited for the environment in which they are in plants it could be better for some parts of the soil – and if we need to find a different way of using the soil. to supply quality protein, this is a natural evolution that can take. “ person
The company also puts a lot of focus on its sustainability initiatives, not only because of Maori traditions, but also because it believes that this will grow to have a stronger influence on consumer demand in the future.
“We see sustainable production as a major long-term pressure that will shape not only consumer demand, but also the regulatory, commercial and social environments in which we work. Ultimately, this will change the way we farm and produce food – we want to be at the forefront of that change, “Hemi said.
“For example, our factory uses renewable geothermal power. This means that our dairy products’ carbon footprint is among the lowest in the world. Apart from meeting the needs of our own consumers, we also expect greater B2B demand for this type of product [moving forward]. “ person
However, Hemi acknowledged that increasingly stringent regional laws and regulations for the sustainability of greenhouse gas, carbon, water and biodiversity emissions are major challenges for the dairy industry, but he added that he was not against the evolution taking place here.
“Change needs to happen, we know that, and it needs to be policy driven – what we need to do is work on how to operate a dairy farm not with nature aside, but with it,”He said.