SYDNEY, April 1, 2021 / PRNewswire / – Agile-Hatch.com has posted data shows the details of using the online casino at Australia since the COVID-19 pandemic.
The data shows casino sites receive on average 3 times as many Australian visitors at April 2020 from March 2020, when brick and mortar casinos first closed down.
Website Ignition leads the competition with a total of 1.1 million Australian visitors April 2020, website Joe Fortune was behind with 853,000 visitors during the month of April.
Even after local pokies opened in June, their impact on the industry can still be seen due to the 5 best online pokies they have ever seen. March 2021 visitors 37% higher than March 2020. The data below shows how the popularity of online pokies may have increased in the long term due to the pandemic.
Online Pokies by Numbers
The following data was found using a combination of the alexa.com, similarweb, buzzsumo, google API, and semrush tools.
Joe Fortune Pokies:
- 312,000 visitors March 2021
- 238,000 visitors March 2020
- 24% increase
- 37,000 searches per month according to semrush
- 240 social divisions in March according to buzzsumo
- 198 mentioned it on reddit in March
- Opened 2017
Joe Fortune has the highest number of visitors and brand searches of any online casino available in Australia. They saw a 24% increase in visits over 1 year and the number of social shares also doubled. This site peaked April 2020 with 853,000 unique visitors.
- 178,000 visitors March 2021
- 113,000 visitors March 2020
- 37% increase
- 15,000 brand searches by semrush
- 135 social divisions according to buzzsumo
- 325 mentions on reddit
- Opened 2018
WooCasino may have had a challenging year Australia, Had it not been supported by pandemic traffic – increased the site’s steady increase by 37 percent. Although its peak of 258,000 users in October is noteworthy, its social media presence was excellent within a year. The peak month is May 2020 at 250,000 visitors.
- 253,000 visitors March 2021
- 137,000 visitors March 2020
- 46% increase
- 35,000 searches for brands by semrush
- 411 social divisions according to buzzsumo
- 611 mentions on reddit
- Opened 2019
Aussie Play Casino is second, with 253,000 visitors, a dramatic increase from 137,000 in 2020. Their 125 percent increase is due to the company’s relatively recent launch, but already garnering a reputation at Australia for slot machines and their bonuses.
- 483,000 visitors March 2021
- 422,000 visitors March 2020
- 13% increase
- 23,000 searches for brands by semrush
- 210 social divisions according to buzzsumo
- 611 mentions on reddit
- Opened 2011
Ignition has experienced one of its most impressive growths, especially considering its start in 2016. Since the pandemic, they have increased by more than 13 percent, while the share of social media has skyrocketed. Their peak month has arrived May 2020, with more than 1.1 million Australian users.
- 93,000 visitors March 2021
- 56,000 visitors March 2020
- 40% increase
- 19,000 brand searches by semrush
- 150 social divisions according to buzzsumo
- 492 mentions on reddit
- Opened 2018
Smaller NicPokies Australian casino site compared to its competitors, but still reporting excellent growth in between March 2020 and 2021. At 40 percent increase, the three-year-old site nearly doubled its users during the pandemic. Online casinos peaked April 2020 at 420,000 users.
Why Australian Online Casino Visitors Are Increasing
The entire online gambling industry is in Australia has increased over a period of one year which actually saw the decline of the global casino industry. According to some sources, the biggest decline occurred in 2016 to 2019.
However, in 2020 not only will the online pandemic traffic increase sharply, but live casino gambling has continued to experience a steady decline, creating a nearly new market during this very important year.
That Australian Institute of Family Studies share these facts about the monumental rise of online gambling in the country since 2020:
- Nearly 1 in 20 Australians create a new account and start gambling
- Sports betting, horse racing and lotteries were the highest draws during COVID
- Demographics spike are young men, aged 18-34 years
The future of online gambling is also expected to continue to increase, mainly due to social distancing, and the continuing decline of live gambling. Some sources suggest billions of dollars the gambling industry will reach a trillion dollars, even in 2021.
Virtual reality gaming and mobile casino gambling are also on the rise, and mobile usage is believed to account for 59 percent of all online pokies.
Economic forecasters, Arthur Wood, stating that he was expecting Australia the online casino industry is growing through 2027, at a rate of at least 15 percent.
“Internet devices, particularly mobile phones, will drive the Australian casino market. With options to gamble in public on the way to work, or at home from home, the clear winner is the multipurpose online pokies company that provides a fast and easy experience.”
However, the problem of full legalization in some areas, as well as the stigma of a gambling culture, remains a major challenge that must be overcome Australia pokies online. It’s no wonder many casinos are now adding travel perks, vacation options and celebrity endorsements to legitimize and attract new players.
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SOURCE Agile Hatch LLC