NEWARK, California – (BUSINESS WIRE) – 2 Feb 2021–
Logitech (NASDAQ: LOGI) today announced the launch of a brand campaign, DEFY LOGIC, featuring creators, artists and activists who defy expectations and break down barriers to inspire and change the world. The heart of the new campaign is the ad that will be shown during the Super Bowl, featuring GRAMMY’s award-winning rapper and songwriter, Lil Nas X, and his upcoming song “Montero (Call Me by Your Name).”
This press release features multimedia. Check out the full release here: https://www.businesswire.com/news/home/20210202005433/en/
Logitech Launches New Brand Campaign ‘DEFY LOGIC’ (Photo: Business Wire)
” DEFY LOGIC celebrates people who are pursuing their passion and making new breakthroughs, regardless of what current conventions, past precedents or traditional thinking might suggest, “said Heidi Arkinstall, head of marketing at Logitech. “By highlighting the story of this extraordinary individual, and on the big stage, Logitech hopes to support a new generation of creators, artists and activists who are ready to do extraordinary things that defy logic.”
The campaign runs across broadcast, connected TV, social platforms, and streaming apps, and will be supported by high-impact attendance at two major media events: a sixty-second ad during the Super Bowl on Sunday, February 7, and thirty commercials – second during the 63rd Annual GRAMMY Awards.
The creative is documentary-style, with a game day venue featuring sketches that highlight the diverse individuals pushing boundaries in creative innovation, sustainability and equity – and how Logitech products help enable them on their journey. Highlights Lil Nas X shares her creative process, including writing songs, recording in a studio, and engaging with her fans on social media. His feature in the campaign started a multi-faceted partnership between Logitech and Lil Nas X, using his logic-defying stories to inspire and empower other young creators like him to share their passion. You can read more about this partnership here.
Apart from Lil Nas X, the campaign featured visual artist YesYesNo ( Zach Lieberman and MolMol Kuo ), a light artist NONOT (Noemi Schipfer and Takami Nakamotol), graphic designers and illustrators Mercedes bazan, makeup artist Kimberley Margarita, musician Yvette Young, and various streamers Meg Kaylee. The campaign also highlights change-makers in sustainability, diversity and equality, including proponents of gender equality and founder of EnrichHER, Dr. Roshawnna Novellus; Founder of Intersectional Environmentalist Leah Thomas; education activist Melz Owusu; and youth climate activist and founder of Kids Against Plastic Amy and Ella Meek. You can learn more about each in their spotlights here, and you can see the full sixty-second spot that will air during the Super Bowl here.
That DEFY LOGIC The campaign highlights Logitech’s broader commitment to expanding human capabilities for all people equally, in a sustainable world, and designing experiences that help people create, achieve, and enjoy more. The company has committed to design for sustainability and diversity, equity & inclusion. More information on Logitech branding campaigns is available at Logitech.com.
Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Nearly 40 years ago, Logitech started connecting people via computers, and is now a multi-brand company designing products that bring people together through music, games, video and computing. Logitech brands included Logitech, Logitech G., ASTRO Gaming, Streamlabs, Highest Ear, Jaybird and Blue Mic. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a public Swiss company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech on www.logitech.com, that company blog or @Logo_indonesia.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe SA and / or its affiliates in the US and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.
See the source version at businesswire.com:https://www.businesswire.com/news/home/20210202005433/en/
CONTACT: Editorial Contact:
KEY WORDS: CALIFORNIA EUROPE SWITZERLAND NORTH AMERICA NORTH AMERICA
INDUSTRY KEYWORDS: AUDIO SOCCER TECHNOLOGY ENTERTAINMENT EVENTS / GENERAL CONSERTS GENERAL ENTERTAINMENT CELEBRATIONS, OTHER TECHNOLOGY, TELECOMMUNICATIONS, VOIP ELECTRONIC CONSUMER MUSIC HARDWARE
Business Wire Copyright 2021.
PUB: 02/02/2021 09:00 AM / DISC: 02/02/2021 09:01
Business Wire Copyright 2021.