Tag Archives: Sustainable development

Logitech Launches Brand New ‘DEFY LOGIC’ Campaign | Instant News

NEWARK, California – (BUSINESS WIRE) – 2 Feb 2021–

Logitech (NASDAQ: LOGI) today announced the launch of a brand campaign, DEFY LOGIC, featuring creators, artists and activists who defy expectations and break down barriers to inspire and change the world. The heart of the new campaign is the ad that will be shown during the Super Bowl, featuring GRAMMY’s award-winning rapper and songwriter, Lil Nas X, and his upcoming song “Montero (Call Me by Your Name).”

This press release features multimedia. Check out the full release here: https://www.businesswire.com/news/home/20210202005433/en/

Logitech Launches New Brand Campaign ‘DEFY LOGIC’ (Photo: Business Wire)

DEFY LOGIC celebrates people who are pursuing their passion and making new breakthroughs, regardless of what current conventions, past precedents or traditional thinking might suggest, “said Heidi Arkinstall, head of marketing at Logitech. “By highlighting the story of this extraordinary individual, and on the big stage, Logitech hopes to support a new generation of creators, artists and activists who are ready to do extraordinary things that defy logic.”

The campaign runs across broadcast, connected TV, social platforms, and streaming apps, and will be supported by high-impact attendance at two major media events: a sixty-second ad during the Super Bowl on Sunday, February 7, and thirty commercials – second during the 63rd Annual GRAMMY Awards.

The creative is documentary-style, with a game day venue featuring sketches that highlight the diverse individuals pushing boundaries in creative innovation, sustainability and equity – and how Logitech products help enable them on their journey. Highlights Lil Nas X shares her creative process, including writing songs, recording in a studio, and engaging with her fans on social media. His feature in the campaign started a multi-faceted partnership between Logitech and Lil Nas X, using his logic-defying stories to inspire and empower other young creators like him to share their passion. You can read more about this partnership here.

Apart from Lil Nas X, the campaign featured visual artist YesYesNo ( Zach Lieberman and MolMol Kuo ), a light artist NONOT (Noemi Schipfer and Takami Nakamotol), graphic designers and illustrators Mercedes bazan, makeup artist Kimberley Margarita, musician Yvette Young, and various streamers Meg Kaylee. The campaign also highlights change-makers in sustainability, diversity and equality, including proponents of gender equality and founder of EnrichHER, Dr. Roshawnna Novellus; Founder of Intersectional Environmentalist Leah Thomas; education activist Melz Owusu; and youth climate activist and founder of Kids Against Plastic Amy and Ella Meek. You can learn more about each in their spotlights here, and you can see the full sixty-second spot that will air during the Super Bowl here.

That DEFY LOGIC The campaign highlights Logitech’s broader commitment to expanding human capabilities for all people equally, in a sustainable world, and designing experiences that help people create, achieve, and enjoy more. The company has committed to design for sustainability and diversity, equity & inclusion. More information on Logitech branding campaigns is available at Logitech.com.

About Logitech

Logitech designs products that have an everyday place in people’s lives, connecting them to the digital experiences they care about. Nearly 40 years ago, Logitech started connecting people via computers, and is now a multi-brand company designing products that bring people together through music, games, video and computing. Logitech brands included Logitech, Logitech G., ASTRO Gaming, Streamlabs, Highest Ear, Jaybird and Blue Mic. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a public Swiss company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech on www.logitech.com, that company blog or @Logo_indonesia.

Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe SA and / or its affiliates in the US and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.


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CONTACT: Editorial Contact:

Chris Sharbaugh



[email protected]



SOURCE: Logitech

Business Wire Copyright 2021.

PUB: 02/02/2021 09:00 AM / DISC: 02/02/2021 09:01


Business Wire Copyright 2021.


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European Companies Accelerating Digital Transition and Sustainability Will Recover Faster From the COVID-19 Crisis, Finds Research from Accenture | Business | Instant News

DAVOS, Switzerland – (BUSINESS WIRE) – 25 Jan 2021–

European companies that are accelerating their digital transition and sustainability are likely to recover faster and emerge stronger from the COVID-19 crisis, according to a new report. report from Accenture (NYSE: ACN).

According to the report, the COVID-19 crisis has resulted in differences in the resilience and growth prospects of European companies:

  • Half (49%) of European companies have reported declines in earnings or profits over the past 12 months and do not expect improvement in the next 12 months.
  • A fifth (19%) of European companies had strong financial performance before the pandemic but now expect negative earnings or profit growth in the next 12 months. The report referred to these companies as “fallen angels.”
  • One-third (32%) of European companies expect to deliver profitable growth in the next 12 months. The report describes these companies as “future leaders”.

The report shows that companies that lead in digital adoption and sustainable practices are nearly three times more likely than other companies to be among the “leaders of tomorrow,” and so recover faster and emerge stronger from the crisis.

“The digital transformation defined the business landscape in the 2010s, and companies leading this transformation with speed and scale are winning,” said Jean-Marc Ollagnier, CEO of Accenture in Europe. “We are entering a decade ushering in a new wave of business change defined by a sustainable transition. How European companies manage this ‘twin transformation’ will determine how quickly they will recover from the crisis and how well they will be positioned to sustain growth in a post-pandemic world. “

According to research, nearly half (45%) of European businesses prioritize investing in both digital transformation and sustainability. Specifically, 40% of European respondents plan to invest heavily in artificial intelligence, 37% plan to invest heavily in the cloud, and 31% plan to rebalance their investment to focus more on sustainable business models.

European companies are unsure about their 2021 growth targets

The report noted that less than half (45%) of European businesses expect to reach their 2021 growth target. Those in Great Britain, France and Germany are among the most optimistic, with 59%, 52% and 51% of respondents in those countries, respectively, expecting to hit their 2021 targets. Respondents in Italy and Spain were among the most pessimistic, with only 34% and 31%, respectively, expecting to reach their 2021 growth targets.

“Even companies that recognize business opportunities to accelerate their digital and sustainable transitions face obstacles at various stages of this twin transformation journey,” said Ollagnier. “These challenges include defining viable business models around sustainable practices and products, freeing up resources to better mobilize organizations, and moving rapidly from pilot and closed-door projects to large-scale and enterprise initiatives.”

The report suggests some strategic steps companies should take to overcome these barriers and successfully carry out twin transformations. This includes:

  • Fostering an ecosystem-based business model that is driven by sustainability and made possible by technology: The twin transformation leaders already generate more than 10% of their income this way.
  • Combine resources to scale technology applications to sustainable practices: The twin transformation leaders invest more in overall innovation, allocating more than 10% of their annual revenue to research and development. They also recognize that sustainability and technology are not separate priorities.
  • Leading, empowering, and nurturing talent: The twin transformation leaders are responsible for the continuity of their employees’ work. They don’t waste effort reskilling / upskilling their workforce, understanding that building and nurturing talent is essential to turning transformation into real business value.

“There’s a reason why DNA is a double helix,” said Ollagnier. “The spiral structure of the molecules that form the basis of life is essential for replication, adaptation – and development. It is a powerful metaphor for business amid two parallel transitions that twist the laws of evolution in dynamic yet unstoppable ways: digital transformation and sustainability. European businesses that continue to follow well-traveled paths will see others gain a competitive advantage by tapping into the dynamic interactions at the heart of their DNA. Or they can join them by unlocking the value that lies in blending innovative technology with traditional European strengths of sustainability, solidarity and purpose. “

The study is based on a survey of 4,051 C-suite executives in 13 countries across 19 industries. The survey was conducted in November 2020 and includes companies with annual revenues exceeding US $ 500 million. The industries represented include: aerospace and defense; airlines / travel / transportation; automotive; banking; capital market; communication / media / entertainment; chemical material; consumer goods; energy; health; high technology; industrial goods & equipment; Coverage; pharmaceutical / biotech / life sciences; public service; retail; software / platform; and utilities. The countries represented include Australia, Canada, China, France, Germany, Italy, Japan, Saudi Arabia, United Arab Emirates, Singapore, Spain, United Kingdom and the United States.

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialist expertise in more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services – all supported by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people fulfill the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and mutual success for our clients, employees, shareholders, partners and our communities. Visit us at www.accenture.com.



Business Wire Copyright 2021.

PUB: 01/25/2021 03:59 AM / DISC: 01/25/2021 03:59 AM

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Appalachian Sustainable Development packs more than 1,000 food boxes for families in need | Food | Instant News

DUFFIELD – Appalachian Sustainable Development is working harder than ever to feed hungry families during the COVID-19 pandemic.

Volunteers on Tuesday packed more than 1,000 boxes of food for distribution at the ASD Appalachian Harvest Food Hub in Duffield. Workers spend over an hour packing boxes, which weigh about 25 pounds each.

It’s been a tough year

ASD has created jobs on the farm and fed hungry families since 1995, but staff members have never seen the need for food as high as it is today.

Thanks to generous supporters and special COVID-19 funding, the organization has been able to donate more than 2.2 million pounds of food to families in Northeast Tennessee and Southwest Virginia since March 15.

Make it happen

ASD has been able to provide support to families in need for a variety of reasons:

• It has created a network of 25 local and regional food banks in Northeast Tennessee, Southwest Virginia and parts of West Virginia to soonprovide food for families in need.

• He purchased and donated 138,982 pounds of fruit and vegetables.

• He has donated 55,965 pounds of seconds produced through the Healthy Families Farming program.

• They have secured and donated more than 2.2 million pounds of food from the USDA Family Lunchbox program.

How to help

Those wishing to support this effort can make a donation online at asdevelop.org or email [email protected].


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Locked, Australians Help Keep the Tourism Sector Alive – IDN-InDepthNews | Instant News

By Kalinga Seneviratne

SILVERTON (IDN) – With more than 9.3 million international visitors spending nearly $ 34 billion in Australia last year, Tourism Australia executive director Bob East forecasts a beautiful picture for the region’s tourism sector, in his annual report for 2018-19 released in early. This year. He said the sector had seen “extraordinary achievements” in the past year, and thousands of tourism operators “made their living from a strong and sustainable industry”.

Even before that encouraging report could be well distributed, the tourism sector collapsed, when Australia became the first country in the world to close its borders in January this year. It was just before the peak of international visitor arrivals during the lunar new year holidays in Asia.

Tourism is Australia’s largest export services industry and the travel industry itself is big business with millions of Australians traveling abroad each year. As strict border closings and local lockdowns ensue, and arrivals of Australian tourists from Asia, Europe and North America come to a halt, with the aviation industry essentially banned and many travel agencies laying off workers and closing shops, there are fears that tourism could suffer a fatal blow.

However, in the short term locking Australia’s population within its borders has provided assistance to Australia’s tourism sector.

Earlier in December, using the rarely used Biosafety Emergencies Act, Australia extended its ban to March 17 next year for nationals traveling abroad on holidays. Under this prohibition, Australian citizens and permanent residents cannot leave Australia unless you have an exemption from the Department of Home Affairs.

It is only given for official travel, essential business trips or for professionals involved in the Covid-19 assistance program. Australia has so far avoided approaches from countries such as New Zealand, Singapore and Fiji to create a travel bubble, but all of the country’s internal borders that were closed to stem the second wave of Covid-19 have now opened.

In a media release on December 4, Australian Minister for Trade, Tourism and Investment Simon Birmingham urged Australians to “gift holidays” to the domestic tourism sector this Christmas. He called on Australians to help fill the void until international borders reopen and overseas visitors can come. “By visiting a tourist attraction or experience, you will support tourism jobs as well as the thousands of tourism businesses around Australia who have been doing it very hard this year,” he said.

During the Christmas holidays, most Australians take a 2–4 ​​week holiday break and millions of them travel overseas to destinations in Asia such as Bali and Thailand, and even further afield in Europe or America. Every full-time employee in Australia is entitled to four weeks of annual leave for each year they work, and under some industry awards, they also get 17.5% of their pay load for this period. Thus, the holidays in December-January are a national pastime.

Australia Daily Telegraph featured the front page header of “A Complete Sellout” earlier this month saying that a horde of Australian holiday makers forced to spend their Christmas holidays at home have booked every house, room or inn available in some of the popular coastal towns along Australia’s east coast.

“Accommodation operators are unable to provide hotel rooms or holiday rentals at the height of the closure, but now that we appear to have beaten the pandemic, it is unlikely to find them,” said the Telegraph, pointing out that accommodation prices on beaches have jumped 5 to 10 times, and people- people even venture into the interior in search of vacation spots.

Meanwhile, however, stormy weather and flooding in coastal resort areas in Northern NSW and the state of Queensland have boosted the huge revenues expected from the tourism sector over the Christmas holidays. Also the latest outbreak of Covid-19 cases in Sydney suburbs threatens to derail the tourism industry’s recovery with state governments considering reimposing border restrictions.

Locked inside, many Australians have ventured into various regions to explore their own country. This month (in December), I’m off to explore the old mining towns of Broken Hill and Silverton in the Australian outback – where the Central Australian Desert began. This inhospitable area is not an attractive holiday destination for summer where temperatures can reach between 40-45 degrees C from December to February.

Photo: Mad Max by Kalinga Seneviratne | IDN-INPS

Broken Hill is a 12-hour high-speed train ride from Sydney and during the trip of fellow travelers Hugh and Erina Littlewood, two Australian retirees said they had chosen to visit Broken Hill for the holidays because they had to cancel their overseas cruise due to Covid19. “We have booked a week-long cruise in South America and a week’s journey in the area, but that is not possible this year,” Hugh told IDN. “We’ve never been here, although this is a historic place where the Australian mining industry started.”

Silver was discovered here in the late 1880s and until about the 1990s the Broken Hill area was believed to contain the largest deposits of silver, lead and zinc in the world. Most of it is now used up even though the mining is still here. Known as Australia’s “Silver City” and the heart of the developing mining industry in Australia, mining revenues here were essential to the nation’s early development. As such, the area is now considered Australian Heritage, particularly the small community of Silverton, 26 km from Broken Hill.

Silverton flourished in the late 1800s, when mining claims – for silver – were ubiquitous as new seekers arrived, with the population peaking at 3,000 in the mid-1880s. Today, it would be a ghost town if it weren’t for tourism. The mining boom associated with Broken Hill actually started here.

“In the early 1900s there were about 300 people, now we have 35 people and 4 donkeys…. we run the tourism industry, ”Peter Price, owner of Silverton Hotel, told IDN. “We are closed for 9 weeks. When we open on June 1st, in a week we are very busy… we soon have 300 lunches a day. There are people everywhere, people from Sydney coming here to look at their backyards. “

Price said when the Covid-19 lockdown took place in March, there was a feeling of gloom and doom in society. But he called the post-June 2020 tourism revival a “Covid boom”. He said during the winter tourist season from March to November they get around 120,000 tourists, who are the lifeblood of the community. “After November things got quiet, but this year we still have tourists,” he said, adding, “they are not international tourists”.

In recent years, Silverton has also risen to prominence as the filming location for Mad Max 2 (a 1981 Australian action film featuring Mel Gibson). British migrants Adrian and Linda Bennett founded the Mad Max 2 Museum 10 years ago which exhibits memorabilia including various vehicles used in filming.

“We used to have a lot of international tourists who came here because of Mad Max,” Linda told IDN, “but that has stopped now.” He said they were closed for 12 weeks from March because of the lockdown. “March to July is the busiest time here and it costs us a lot of our income,” he lamented. But after they reopened in July “it really went berserk” he said with a big laugh.

“We’ve been here for ten years and we’ve had the busiest August and September since we started. We didn’t have any income during the lockdown, so we were very busy, ”explained Linda when a group of school children entered with their bodyguards. “This time it was very quiet because of the heat, but many people came here. The clear closures have extended our tourist season ”.

However, economists warn that the current domestic tourism boom will not last once Australia opens its borders to people going abroad for holidays. This is more of a “jump” than a long-term trend warned Australian Regional Institute chief economist Kim Houghton spoke recently on national ABC TV. [IDN-InDepthNews – 17 December 2020]

Photo: (Top) Silverton Hotel (in Text) Mad Max Memorabilia by Kalinga Seneviratne | IDN-INPS

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