There’s no need to compromise on style, fun and comfort to go along with it sustainable mode, a movement and process driving changes to fashion products and fashion systems towards greater ecological integrity and social justice.
With the arrival of summer, the latest styles in cotton, organic and soft cotton mulmul cloth come to the front. A smart way to build your child’s wardrobe in a sustainable way is to remember that kids are growing out of their clothes pretty quickly, and while it’s tempting to buy all those hilariously cute outfits, it’s better to buy fewer fabrics and better brands. So, here are some simple rules that we follow at home:
Less is more – Fewer quantities of clothing, but better quality, made using natural fibers and proudly made in India.
Mix and match – Think of building a capsule cabinet with a few statement pieces, as you would for yourself. Dungarees are very popular with our toddlers because they are easy to play with and also in the summer, because they are very easy to style up or down as needed.
Recycle, reuse, and rehome – Recycling children’s clothes in the family has always been the norm in Indian households. There is also now a very large market for used clothes for kids, with moms ready to renovate designer clothes that then become easier on your pocket but stylish big. Buy second hand or open up to drop me off.
Restyle – I learned this through the pandemic. My baby turned into a toddler in the midst of the pandemic and with limited access to the clothes that we would ideally buy, I started reshaping and rearranging his clothes as mini-DIY project. Jeans become denim shorts, dresses become skirts, underwear becomes T-shirts, and it’s a lot of fun!
Accessories – The difference a simple accessory can make is amazing, and part of the fun is that your child won’t develop that easily. Big bows, cool hair ties, sunglasses, purses, and shoes are great additions to remembering seasons and trends.
Keep it neutral – Gender neutral clothes mean not only trendy these days but also siblings can swap and share.
Cloth diapers – Many brands offer sustainable diapers that are sweet and environmentally friendly at the same time. Until your child is potty trained, switch to these options instead of single use.
Breathable fabric – Use natural fabrics such as cotton, mulch, and dyed using natural dyes and environmentally friendly techniques as much as possible. Handblock print outfits are trendy and cute for summer and are usually meticulously crafted.
Before you shop for your child, think about where he will wear it, when and how many times. Wardrobe can be divided into daily wear, nightwear, playtime wear, party wear and school uniform. Of course, in the new habit of homeschooling and working from home, the lines aren’t clear, but you get the point.
For each category, record how many items you think your child will need and divide by half. That’s because you can mix and match and beautify your clothes with beautiful accessories.
As parents, and as humans, we value creating and leaving a clean world for our little ones. We value building a better future. Change doesn’t have to be all or nothing. It can be small and gradual, and we can still make a big impact.
When asked about pollution, people will say it’s caused by a variety of factors, from plastics, oil spills, smog, etc. But many rarely forget that used clothes are the main cause of this problem.
Fashion is one of the most polluted industries in the world. Clothing is becoming one of the most common items people buy, and the average number of clothes a person buys is increasing every year, thanks to the retail boom in recent years.
According to the McArthur Foundation, in 2015, textile production generated 1.2 billion tonnes of carbon dioxide emissions, more than maritime shipping and international aviation combined. In fact, textile dyeing and related activities account for 20 percent of all industrial water pollution.
While some brands are taking steps to provide sustainable fashion, around 60 percent of millennials also tend to shop sustainably, as found by Factory Brand.
Here are five women entrepreneurs who are innovating and upgrading skills to revolutionize sustainable fashion in India and around the world.
Twirl.store by Sujata Chatterjee
Sujata Chatterjee started Twirl.store in 2017. The brand marks a ‘sustainable circle’ and aims to “reduce waste of fabrics, encourage women’s empowerment, conserve natural resources such as water, and meet the clothing needs of those less fortunate.”
From consumers with full closets to millions of people who can barely access basic clothes, Sujata is on a mission to solve problems on both sides of the pyramid of society.
“Fashion, just as a linear consumption line, annoys me, and I know it’s important to make retail a sustainable circle. I felt deeply about the problem but realized there was not much that could be done about it. So, I decided to be the change I wanted to see, “he said HerStory previous.
Twirl collects clothes from people, gives them gifts with redeemable points, and rims clothes or gives away to the needy through donation drives that are run regularly by various NGOs.
As West Bengal has a thriving handloom culture, with many local women being a part of this vocation, Sujata makes use of the recycling of fabrics and product making done by these women, providing them with a source of livelihood.
The Label and Badiani New York by Premal Badiani
Premal Badiani – an Indian fashion designer living in the US – became the center of global attention in 2018 when she flaunted her fashionable and feminine style. Valentia Collection, designed to honor breast cancer fighters and survivors.
Recipient of the American Academy Global Award in 2019, Premal was recognized for introducing a 360-degree virtual eco-escape at New York Fashion Week.
In fact, she was awarded a multipurpose designer award by Fortune Magazine for being “a pioneer in promoting sustainable fashion in luxury clothing”.
“It is this ‘trend through necessity’ dynamic that makes sustainable fashion such an attractive area today. Adopting sustainable fashion is a lifestyle choice, and we need to realize that caring for the planet is not a seasonal choice but it needs to be done all year round. The key is to keep sustainable fashion affordable. Consumption patterns have changed among influencers, spreading awareness about sustainable fashion among the masses. Because of this change, now more people are willing to make these positive lifestyle choices, ”he said.
Before embarking on his entrepreneurial journey, Premal worked as an M&A consultant for a large financial institution. She studied fashion at the London School of Fashion and uses her skills and passion to make a positive impact on society.
Apart from being a full-time designer, Hollywood costume designer, writer, philanthropist, certified life coach, and mother of twins, Permal also serves on the mentor boards of several fashion institutes.
Its brand targets customers looking for ‘luxury, fashionable and comfortable’ clothing, serving key markets in the US, UK, India and Dubai.
Bunko Junko by Bhavini N Parikh
The sustainable fashion brand Bunko Junko was started in 2017 by Bhavini N Parikh. The brand reuses used textile waste to make products for everyday use, including kurtas, dresses, jackets, rugs, sheets, wall hangings and accessories, such as laptop bags, clutches, earrings, and bracelets.
Bhavini has worked with more than 1,000 women from socially challenged groups to complete embroidery and textile surface ornament work orders for major brands such as Shoppers Stop and AND Fashion.
“Initially, we made garments for big brands. However, over time, we noticed that there was a lot of fabric waste on the production floor, which ended up in landfills. It got me thinking, and I started researching sustainable ethical fashion. “Bhavini said about the origins of Bunko Junko.
Apart from manufacturing and selling recycled clothing, accessories and home furnishings, Bunko Junko also accepts special orders for individuals and businesses.
“Our experience at Bunko Junko has shown that recycling textile waste is not only good for the environment but can also be a means to contribute to improving the socio-economy of the community. That’s why we believe sustainability is not the job of the next generation or just a trend. For us, this is a mission. This is our future, ”said Bhavini.
Madhurima Bhattacharjee by Madhurima Bhattacharjee
Madhurima Bhattacharjee has been featured in Femina Magazine as one of the top sustainable labels to wear in 2019.
As an engineer, Madhurima quit her full time job at Huawei to pursue her passion and skills in fashion. He started by exhibiting his work at exhibitions and pop-up events in Bengaluru. In fact, her first breakthrough came when fashion label Jaypore agreed to collaborate with her.
Around the same time, California-based startup The Woven Threads also approached her to show off her dresses and parted ways at Flying Solo – an event that hosts independent sustainable designers around the world in SoHo, New York – as part of the collection. before fall. .
“Every time I work on a dress collection, I use leftover fabric to make a patchwork jacket for next season. I believe you can sell sustainability if you innovate in a way that looks good. It will also give you higher returns, “he said.
Garo and Tahweave by Sweta Tantia
Growing up amidst a belt that was to be exported by her father’s garment export factory to Japan, Sweta Tantia has been fascinated by the fashion industry from a young age.
Therefore, it was only natural for him to pursue a formal education from NIFT, Kolkata, and then pursue a master’s degree from the London School of Fashion.
Today, Sweta is supported by a team of more than 30 weavers and has dressed celebrities, including Madhuri Dixit Nene, Sania Mirza and Dia Mirza.
The brand and its collections have hit five seasons of Lakme Fashion Week.
Sweta believes that supporting weavers’ livelihoods is very important. Apart from the weaver’s salary, part of the revenue from the sale of Tahweave is spent on improvising floors and building a warehouse for their house during the rainy season. In fact, his efforts were recognized by the West Bengal government’s Minister of Textiles.
In 2019, Indian designers Vidur Adlakha and Italian designers Riccardo Benedini launches Là Fuori, a lifestyle brand based in New York to create a community of nomadic and creative individuals, committed to the promotion, inclusion and preservation of craftsman culture.
In a conversation with YS Weekender, Vidur explained, “Là Fuori uses the magic of her clothing to tell the extraordinary story of the craft community around the world.”
Headquartered in Manhattan, New York, Là Fuori has two collections – so far comprising 40 styles. According to its founders, about 30 percent of each brand’s collection is made in artisan villages around the world, while another 70 percent of production is done at the brand’s workshops in New Delhi. In addition, the brand shares 10 percent of its profits directly with weavers, embroiders and everyone with whom it works.
Mumbai based chef and entrepreneur, Aditi Handa knew that her goal in life was toasting bread when she got some of the ingredients to form one of the sourdough. “Bread is a very simple product made from very basic ingredients such as flour, water, yeast, and salt. But what’s amazing is how there are so many ways these ingredients can be combined to make a comfortable bread … cake. , the baker can cover up some mistakes through icing and fondant. There is no escape in the bread. Once your dough is put in the oven, the baker can’t do anything. Your hand skill determines how the bread will come out in the end, “said that chef YS Weekender during a recent conversation.
Aditi, together with her husband, Sneh Jain founded The Baker’s Dozen in Mumbai in 2012, with the aim of drawing the attention of Indians obsessed with white bread back to sourdough bread.
Today, The Baker’s Dozen has moved its head office to Ahmedabad, working on a 25,000 square foot cake factory, serving up to 75,000 customers who transact monthly.
Priyanka Chopra Jonas recently made headlines for starting a New York restaurant Until the end earlier this year. YS Weekender took this opportunity to compile a list of six Indian celebrities who have stepped out of their comfort zone and entered the hospitality industry.
The list includes actors Arjun Rampal, Suniel Shetty, Shilpa Shetty Kundra, Dino Morea; and cricketer Sachin Tendulkar, Virat Kohli and others.
Tao Art Gallery in Mumbai celebrated its 20th anniversary last year, with an exhibition entitled The Tapestry of Time. It showcases the work of 70 artists in a wide variety of forms, styles, media and themes. Sanjana Shah, Creative Director at Tao Art Gallery, and Urvi Kothari, Gallery Manager said that vigilance and agility are what we need today in the pandemic era.
Sanjana and Urvi join in YS Weekender in a three-way chat about creative mindsets, pandemic challenges to artistic communities, and approaches to resilience.
Ethical fashion companies have been slowly competing with mainstream brands for some time, thanks to the fact that buyers, for the most part, want to do good. But even though the sustainable fashion market has skyrocketed in the last 10 years or so, the definition of continuity still very liquid.
In 2013, Jason Keehn, realized that consumers had to do too much research on the issue and still had no intention of shopping for ethically made products. That’s when he created Accompany, A Net-a-Porter-such as sites that sell clothing, accessories, and household goods made by marginalized groups and Indigenous communities around the world. The name, Friends, comes from “the idea of going on a trip with someone, somewhere”.
“It started out like Whole Foods for fashion,” he says, “but grew quite a bit from there.”
The company is B Corp certified and defines its goal as: “not just about doing less bad things, but also about doing more good things.” They create ethical ad campaigns for other brands through them agent, but their main focus is to collaborate with craftsmen to sell slick products to modern, conscious buyers.
“So we lean towards fashion trends but we also rely on the ability of the craftsmen and what they know how to do. Because … they are not producers, they have a craft,” said Keehn. “And it would also be like cultural relativism to say, ‘Make this Western thing.’ You want to find out what they have created and collaborate to find that happy medium. “
Their collaboration changes every season, but in the last eight years, the founders say that they have worked with more than 300 different groups of craftsmen around the world.
Some of Keehn’s favorites are: handbags made in Colombia by members of the Wayuu community, hats made from natural fibers in Ecuador, handmade espadrilles in South Africa, handmade coasters in the Democratic Republic of the Congo, ceramic items made by a group of former Atlantic City homeless women are called Mud Girls and some tote bags made of recycled PVC plastic made by the Penan people of Borneo.
The company also works with craftsmen groups supporting widows with HIV in Ethiopia, and with communities of Massachusetts female refugees from countries such as Myanmar and Iraq who are trying to become US citizens.
Despite Accompany’s extraordinary mission, Keehn didn’t want buyers to think they were only selling “hippie granola” accessories. This site was created specifically to offer luxury and desirable items to buyers who also happened to be ethically created.
“I want to create one place for consumers who feel that design aesthetics and design standards are as high as ethical standards and impact,” he said.
One of the things that made this site a success was Keehn’s understanding that shopping can be very emotional for shoppers – especially nowadays.
“If I tell you that these jeans are made using 50% less water (a big problem with denim because so much water is used for indigo dyeing), you know, that’s fine, but maybe not very excited about it. another, a denim jacket that has a fabulous Indigenous embroidery design on the back that’s very bold and colorful – it’s something that feels very special and emotional and makes you excited to wear it every day, “explains Keehn.
He says brands can’t just think that just by improving their supply chains they’ll look more ethical and automatically attract conscious buyers – it takes a lot more work than that.
“I think it’s hard with mainstream brands because they don’t always have ethics at their core,” said Keehn. “Consumers are looking for their lifestyle allies. Consumers want a purposeful purchase and they like to feel like they can vote with their wallet or that they are choosing a brand that reflects their values.”
But that doesn’t mean mainstream brands shouldn’t try to embrace sustainability – many are already taking big steps.
Amazon Fashion puts a green label on items that are “Climate Pledge Friendly”, Zara has committed to using 100% sustainable cotton and linen and recycled polyester in all of its designs by 2025, Patagonia is focused on environmental activism because their main customer loves nature, Eileen Fisher uses recycled and environmentally friendly materials and Athleta creates sustainable products and works with groups that support women’s empowerment. Even Target, who was arguably the most important brand of all, hired Accompany for ethical collaboration.
There are also companies like RealReal, which does a luxury resale, or Levi’s, which recently launched a second hand online shop, which have different definitions of sustainability and ethics. “That’s where the word sustainability is a flexible term,” said Keehn. “This doesn’t mean all of these products are made through environmentally friendly supply chain practices, but the idea that these products are pre-used is a sustainable one, because by not buying something new, you are not creating waste.”
Companies that claim to be 100% sustainable have to make sure they have sustainable materials, working conditions, packaging and shipping services too, because planes waste a lot of energy, says Keehn, so that’s not always a realistic business model.
Although some of the products sold and made by Accompany are environmentally friendly, that’s not always the goal. Its main objective is to help needy people by supporting marginalized groups, providing jobs to craftsmen who live in poverty and paying above average wages.
I think during this pandemic everyone has time to pause and realize … the world is a little more fragile than we thought, and it just makes you want to buy the things that are important, “said Keehn.” So, you can support a woman in Colombia by buying this bag instead of buying a mass-produced bag in a factory, and that’s important now … especially if it helps an Indigenous community that has been hit particularly hard with COVID. “
Since your business is all about gathering great brands, can you share one piece you currently enjoy and why?
WITH: I love mid-length dresses that let you breathe and keep your head turned, and the Ella Multi-Print Dress by our first designer from South America, Angela Brito, is just that. It’s amazing how the dress combines so many contrasting elements without looking too busy – there’s art to make this piece special.
What advice would you give young entrepreneurs looking to enter the industry?
WITH: Before you get started on anything, obsessively research every element of the industry you are in and find answers to any questions that may arise during your trip. Even after you have started your career journey, continue to devote time to research and development. You must always know what is going on around you, and you must continue to learn to stay ahead of the competition and improve your skills and knowledge.