Only short videos are needed to send video game fans to excitement.
Earlier this month, a nine-minute video was published showing the technical capabilities of the upcoming Sony PlayStation 5 console.
The video, which shows a woman climbing into an ancient city before flying from a tower to a blue portal, does not even show footage of upcoming games for the console.
But graphics like the original on the showreel are enough to generate buzz on social media.
As PlayStation’s parent company, Sony and Xbox owner, Microsoft, prepare to launch their next console later this year, the two tech giants are preparing for a fierce battle to control the surging market, which has been turbocharged by locking.
Even before covid, the global gaming industry generated $ 135 billion in sales in 2018.
But the two companies now plan to release their consoles at an unprecedented video game demand because consumers are bored, locked up at home, looking for entertainment that they can play in their living room or bedroom.
A Nielsen survey of global video game use at the end of March found that players in the US reported spending 45pc more time playing games, with an increase of 29pc in the UK and a 20pc increase in Germany.
Still, releasing a new console won’t be easy.
Disruptions to the supply chain and work practices have made the development of consoles and games more difficult than before.
Industry analysts warn that persistent disruptions caused by the coronavirus pandemic could delay the launch and cause distribution problems when Sony and Microsoft finally send a new console.
“If the World Health Organization goes out and says ‘Nobody should launch a new console until next year,’ they both breathe freely because no one should jump first,” said Jefferies analyst Ken Rumph.
But no such request has been made, so Microsoft and Sony continue with plans to launch Xbox Series X and PlayStation 5 around October.
Changing consoles is a major event in the gaming industry that can generate billions of pounds in profit and can make or break the wealth of companies that build video games that run on consoles.
The launch of the console has historically driven “massive increases” in video game sales, said Liberum analyst Andrew Bryant. “That is always a big expense for the gaming software industry.”
Sony has so far sold 109 million PlayStation 4 consoles at this time, while Microsoft lags with 41 million Xbox One sales.
Now, Sony hopes to continue to lead with PlayStation 5. The company says the new console will be around 100 times faster than its predecessor, which can almost eliminate screen loading. It also hopes to drive sales through support for 8K high definition gameplay.
Microsoft hopes to win customers thanks to a series of console-exclusive games as well as compatibility with the previous three generations of consoles. The new Xbox will also support 8K gameplay.
It also hopes to piggyback on requests Upcoming games Cyberpunk 2077, a futuristic action game, with the release of a limited edition Xbox that is bundled with the game.