MILAN, March 11 (Reuters) – Sports streaming app DAZN is in talks to secure multiple TV frequencies in Italy, sources close to the matter said on Thursday, aiming to increase its reach across the country as it fights for Serie A broadcast rights.
DAZN, which entered the Italian market three years ago, is bidding for the rights to screen Italy’s top football league matches in Italy, as a challenge to the country’s dominant pay TV player, SKY.
The global sports streaming app upped the stakes last month with a 2.5 billion euro ($ 3 billion) bid for screen rights for all Serie A games over the next three seasons, including exclusive rights for seven out of 10 games per match day.
Under a three-year agreement that expires in June, DAZN pays 540 million euros to screen three out of 10 games per game day on its video streaming platform.
As part of efforts to expand its reach in the country, DAZN has started talks with Italian broadcaster Persidera to secure some TV frequencies, the source said, adding that the deal would be finalized if DAZN won the tender.
The owner of Persidera, the F2i infrastructure fund, declined to comment.
DAZN has entered into a technology and distribution agreement with the former Italian telephone monopoly Telecom Italia, provided DAZN secures its rights.
$ 1 = 0.8380 euros Reported by Elvira Pollina. Edited by Crispian Balmer and Mark Potter