The last two times there has been a shift in fashion and the way we shop and dress is after the first and then the second world war. The current health pandemic will be the third major influence in the world in terms of fashion. This is what you should expect.
1. Fashion influencers will change
Pandemic has forced influencer mode to adjust their content. Soon, there will be more real people as influencers, not celebrities, socialites, or excessive photo shoots and self-proclaimed fashionistas. Online photos often look good because professionals make it that way. That’s impossible with social distance. Posts related to fashion will be more real, simple and simple. Aesthetic people who have been curated have united against it might slowly disappear and change for the better.
2. A new shopping pattern will appear
Because stores and malls have closed, many brands will find operating costs to surge and profits to their lowest point. It takes a while before people will feel comfortable shopping in a closed place, using public areas, elevators, and escalators. Therefore, more brands need to go online or expand their online reach to ensure their merchandise moves from the warehouse shelves. The wave of e-commerce and live streaming must eventually join, making online shopping and social connections interactive, experience-based and in real time. Therefore online shopping and fashion content will become more attractive, immersive, and social.
3. AI and technology will change shopping
Stylists and shop assistants who are less trained and not interested will eventually be replaced by computers and applications that will help you collect views or complete purchases. There are also whisper shops that are ‘smart’ with voice commands, as well as large retailers who use maps to navigate their floors and displays. This means the shopping experience will have less human interface and personal interaction.
4.Local will rule, not global
Imports have been hit and this might be a good thing. The more local designers, brands and tailors you buy, approve or use, the better, because the country’s economy will recover faster. This can provide a much-needed boost to home, small, medium, new or even large and established Indian brands. With localization, we tend to see fewer mass-produced clothing and accessories. Indian fabrics will be sought and used widely in the coming months and years.
5. Luxury brands will collapse
The bubble will burst, and the pandemic will make sure it happens. Expect luxury brands to slow down at new launches, begin to reduce operations and close stores. I expect a drastic price reduction, which means that high-end brands may become more affordable to the masses. For starters, expenses will be needed and not fancy. People will choose quantity over quality and return to wearing fuss-free (easy-to-wash) clothing, germ-free (anti-bacterial cloth will become mainstream), long-lasting (which lasts longer) and more practical (or low maintenance).
6. Recycling is now fashionable
To begin, don’t expect the new collection to change as often or broadly as possible. The factory is closed, so the production deadline will be missed. If you are obsessed with changing your appearance, learn to mix, match and reuse. During lockdown or on the next long weekend, make an effort to take out all your clothes and accessories and see what can be aesthetically put together. It’s great to repeat your outfit, not only because it reduces your carbon footprint, but also because it makes you spend less. The design itself tends to be more basic and minimalist. Expect to see clothes less bling and simpler.
7. Ready to use will beat custom made
Both brands and designers need to adopt a faster process for selling and producing clothing and accessories quickly and profitably. The off the rack design, perhaps made to measure various body types, will be the strongest trend for the next few years. Designers and brands need to make sure they make clothes that are suitable for almost all buildings and sizes, without wasting their clients and their own time and money.
8. Fashion professionals are ready to accept reality
Large budgets on single shoots or performances will no longer be feasible or possible, affecting photographers, models, hair, cosmetology, styling, and production personnel. Those who work freelance have dealt with work that is delayed and canceled, and future projects are held indefinitely. The location, destination, and outdoor shooting will be replaced by simple studio shooting, so prepare for the spread mode to look like a catalog image.
9. Trade shows and runways will be irrelevant
Nearly all major trade shows and fashion weeks have been canceled or postponed. This means a big change in the annual fashion calendar. Soon the fashion show will become irrelevant and have limited or no sponsors. Runway glamor as we know it will die. The next major fashion show will be a live online event, without the usual celebrities, front row visitors, and industry wannabes. No more pre and post-party parties or long fashion weeks. Some fashion weeks will not occur or be reduced to become more specific trade and industry shows.
10. There will be sales, discounts and special offers
To survive, brands and designers tend to adopt aggressive discount policies which, at least in the medium term, can damage the luxury position of brands that do not have a concession model. Clothing and accessories, even branded ones, will all become more accessible and affordable.
11. Health Care will defeat cosmetics
Major perfumes, makeup and care brands have started producing hand sanitizers and other personal care products. So, expect a new product launch with sanitary and anti-bacterial features. This will include new formulations for deodorants, powder, soap, shampoo, makeup, hair care, skin care and facial and body wash. Personal cleaning products tend to temporarily dominate your store shelves and dressers. Natural and organic products will be preferred over non-products. Consumers will begin to see the health and hygiene benefits of the products they buy.
12.Wellness will be the new keyword
The desire to stay safe will be stronger than before. Expect personal training for fitness. The feeling-good and well-being factor of dancing means that more people will turn to private small group dance classes to feel positive and refresh and recharge the mind and body. Likewise, alternatives such as yoga, meditation and therapy will be sought. There will also be a huge demand for home massage and therapy as well as personal appointments for even the most basic treatment needs – facials, eyebrows, waxing, haircuts and shaving. Public and shared spaces such as salons, swimming pools and saunas will be avoided at least for the short and medium term.
Estimated trend
Fashion and care trends are determined by factors and data including social and economic conditions, news, environment and overall awareness. The pandemic has given rise to the following predictions:
1.A delicate color palette: Expect the return of pastels for everyday clothing. For women, pale peach, pink, lemon and mint green for daytime and gem tones for the night. White, sky blue, and gray for men, with dark blue and beige for formal and business attire.
2. Minimalism: Embroidery will be a luxury item and clothes will be simpler. People will turn to solid objects above prints and patterns. Prints will be digital with geometric patterns that replace the floral motif altogether.
3. mounted shape and shape: Expect structured silhouettes for men’s and women’s clothing, with an emphasis on fitting or tight fit. Buttons or zippers when working, relaxing and leisurewear. Full sleeve above short sleeves for shirts and tops.
4. Back to basics: Accessories will be a luxury item, so please wear less jewelry, affordable watches and durable footwear. The result: wear one accessory that stands out. Bridal and festive clothing will return to a more classic and vintage look and feel.
5. clinical appearance: Makeup will be as natural as possible. Mouth and eyeliner colored for women; neutral nail polish or colored skin on short nails with no nail art at all. Hairstyles will be neat – with hair tied or styled and discarded. Natural hair color or without hair; instead of emphasizing hair and skin care. For men, the shaved appearance is clean again. Overall appearance will be less dramatic or glamorous.
Bio Author: The writer is a consultant on drawing, style and care and is a coach and trend predictor
From HT Brunch, April 19, 2020
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