So far, WhatsApp has been a great experience for billions of users worldwide, with no ads between their chats, no interference such as promotion posts and in-app pop-ups, but with other Facebook The integration of a series of applications may harm the beautiful end-to-end encrypted mobile messaging platform.
As Facebook CEO Mark Zuckerberg moves closer to fulfilling his dream of integrating all of its services into Facebook, Messenger, Instagram and WhatsApp, cross-platform personal data movement, the world of social media is about to change .
Facebook acquired WhatsApp for more than $19 billion in 2014.
Brian Acton and Jan Koum, two co-founders of WhatsApp, both resigned because of disagreements with Facebook CEO Mark Zuckerberg on data privacy, encryption, and the issue line that monetizes the platform For two years, they have always wanted to be undisturbed and work like a purely independent chat experience.
In an interview with Forbes, Acton explained that differences in the monetization of WhatsApp were the reason he quit Facebook and gave up $850 million.
Acton claimed that Zuckerberg was eager to make money from the messaging service and destroy the elements of his encryption technology.
“Targeted advertising makes me unhappy,” Acton said.
Neither Acton nor Koum ever wanted WhatsApp to be a platform full of ads, adjust their encryption standards or merge them with other applications.
Now, in the early experiments of integrating Facebook Messenger with WhatsApp through the cross-chat function, there were few such prompts.
WABetaInfo is a fan site that closely follows the developer version of WhatsApp Beta. It finds a database in Facebook Messenger that will enable Messenger to know if WhatsApp contacts are blocked.
“It will contain detailed information about the chat status and whether push notifications are active.”
Facebook is obviously collecting code for the local database. It can find out if WhatsApp contacts are blocked, find the phone number, and whether chat history is archived.
Similarly, Instagram is also integrating Messenger.
Zuckerberg revealed his plan to integrate his chat service to enable billions of users to send messages to each other across platforms. Zuckerberg called this a long-term project, and once said that cross-application functionality will be implemented in 2020 or later.
He said that in addition to worrying about the commercial benefits of chat integration between applications, he also worried about data encryption.
“The first reason I’m excited about this is that in more of our products, by default, we have turned more to end-to-end encryption. People really like this in WhatsApp. I think this is our future The direction in which more things should be done,” Zuckerberg told analysts on the conference call.
The move will enable the social networking giant to tout higher user engagement among advertisers and further expand its advertising department. In recent days, more and more brands have been unable to check for harmful positions due to their inaction, especially positions from political leaders, leaving the platform.
The cross-platform experience will take time, but whether it can be used by WhatsApp is still a question, because the monetization driver is a double-edged sword that can kill a simple, pure user experience in the ear of digital advertising.