Sometimes I get stuck looking for a product for certain details of a story like the best base or hone certain trends, I forgot to peruse through the site and choose only what I like, no strings attached. As the weather gets warmer, I’ve been looking for fun items that only make me happy, and items that I know will wear me out for just that reason. After months of stopping my spending and just investing loungewearI’m ready to add an extra dose to my wardrobe, and my grocery list below reflects that exactly. Of course, I don’t have the funds to buy everything, so let me pass everything I observed below in case something interests you. Sharing is caring, right?
Keep on scrolling for funky prints, glass jewelry, beaded bags, and many more items that will carry compliments like there’s no tomorrow. Just making this list brings joy to my fashion-loving heart, so I hope it brings the same to those of you reading it.
Fast fashion retailers are considered to be the bottom feeders in the fashion world. They are widely credited – or discredited depending on which side you are on – by imitating designer-inspired trends, overproducing them and selling them for a penny of their namesake brand dollars.
H&M Sweden operates 5,000 stores worldwide, Zara with 2,200 locations, owned by Inditex Spain and Uniqlo with 2,300 stores, owned by Fast Retailing Japan, is the undisputed leader in so-called fast fashion.
Fast mode reaches the speed hurdle in the Covid pandemic. The supply chain has stalled because factories are closed and consumers who order at home have nowhere to wear new clothes. Shoppers are retreating from trendy styles to comfort options.
All leaders have something to offer in the world of comfort fashion, but Uniqlo has a more, more lifestyle-oriented – or as the company calls it. “LifeWear” – rather than mode driven like H&M and Zara.
The battle for fashion domination
The strict line-by-line comparison of the three fast-fashion market leaders is difficult due to different financial calendars, but it can be said that the competition is fierce between the three giants.
H&M Group just reported until November 30, 2020, recorded revenues of $ 22.4 billion (SEK 187.0 billion). Latest Inditex spanning the nine months to 31 October 2020, reported a total of $ 17.8 billion (€ 14.1 billion), including all seven of its brands. However, in 2019, Zara earns about 70% of the company’s total revenue of approximately $ 34 billion.
And Fast Retailing made $ 22 billion in fiscal 2019 83% below Uniqlo (total 2,287.5 billion Yen and 1,898.9 billion Yen for Uniqlo). Based on first quarter 2021 results, it is estimated that total turnover is $ 21 billion for this fiscal year ending August 2021 (Yen 2,220 billion).
Even so, Uniqlo has a target to become the number one fashion brand in the world and is on the way to fashion dominance.
It just claims the title the number one fashion brand in China. And it has far more penetration in that market than any other competitor – 800 stores in Mainland China compared to 500 H&M locations and about 200 Zara stores.
While Uniqlo shares the fast fashion label with H&M and Zara, it takes a very different approach for these other retailers. Rather than just pumping up lots of clothes for immediate consumption to throw away for next week’s or next season’s style, Uniqlo specializes in basic apparel that has seasonless appeal.
“We don’t chase trends. People mistakenly say that Uniqlo is a fast fashion brand. We are not. We are about clothes that are made for everyone,” CEO Tadashi Yanai explained.
It can be seen from the number of products offered on the site. Edited, which is a market intelligence platform that collects data about products available on retailer websites, found that in early February, Uniqlo lists 6,209 SKUs, compared to the Zara 9,198 and H&M 20,860.
“Zara and H&M bring in a lot and often do,” explains Kayla Marci, market analyst for Edited. “Uniqlo is quite calculated and very consistent in its more moderate rhythm. Given their moderation I would call Uniqlo a ‘diet’ fast fashion brand. ”
This restraint provides greater stability in the buying cycle, with about a third of Uniqlo items available between six and nine months, while 66% of Zara products are under three months old.
And with its focus on quality over quality and longevity rather than fast expiration date, Uniqlo made promise of sustainability.
Essential tools that are easy to wear and go great with collaboration
Comfortable and easy to wear basics are Uniqlo’s trump card and are getting more from it because of the changes people have made in their clothing choices during the pandemic. Yanai Fast Retailing predicts consumer casual comfort style will continue even after.
“The days of suits are over and the days of everyday wear have begun,” he shared interview with Asia Nikkei. “People will choose clothes that are comfortable to wear as work clothes or at home. There is no need for clothes that are worn for a year and then thrown away. ”
However, for male customers who still need classic business attire, Uniqlo offers a customization service for blazers and shirts promising tailor-made shades at off-the-rack prices starting at $ 99.90 for jackets and $ 9.90 for shirts.
For easy mixing and matching, nearly 90% of the items currently listed on the Uniqlo website are plain, with no patterns other than simple lines. “Good everyday work is what Uniqlo is famous for,” said Marci of Edited. “Other retailers are just catching up now.”
But Uniqlo has also spiced up its plain vanilla outfit through licensed collaborations, most recently featuring artwork from Andy Warhol, Disney, street artist Keith Haring and the Louvre. It has also been successful in a J + collaboration with fashion designer Jil Sander who maintains the classic everyday Uniqlo style.
Make use of technology
Yanai Fast Retailing describes Uniqlo as “digital consumer retail company, ”Which summarizes how companies leverage technology from their factories through their supply chains and to consumers. Since 2016 Uniqlo has invest more in e-commerce than physical retail in its domestic market and has focused on expanding online shopping in Japan, throughout China and Southeast Asia and in the US
The investment paid off as the number of visits to Uniqlo’s website rose 30% year-on-year in 2020, much faster than H&M (0.9%) and Zara (13%), reported Caroline Kim, lead consultant for the retail industry. for SimilarWeb, a company that tracks online traffic.
It also offers higher quality online traffic than its direct competitors.
“Of the three players, Uniqlo over-indexed desktop traffic, which bodes well for sales as desktop buyers are highly engaged and more likely to convert,” stressed Kim. “H&M and Zara, on the other hand, have a percentage of mobile web users who are less engaged, stay on the site for a shorter period of time, and are more likely to leave the site.”
More than half (56%) of Uniqlo site visitors come from desktops, compared to 34% for H&M and 40% for Zara.
But Uniqlo is also leveraging technology into its apparel design and construction, similar to the corporate approach to sports and active wear but to a lesser extent in traditional fashion.
“The technical attributes used in garments really differentiate their products from other fashion brands, especially at such low prices,” said Marci of Edited, pointing to Uniqlo’s fabrication including HEATTECH to keep people warm and AIRism to keep wearers cool and dry. .
“Technology is a big component at the core of Uniqlo. It’s used not to cut corners or speed up processes, but to improve the product for the customer, ”he maintains.
With all the other factors at play, Uniqlo’s dedication to the needs of its customers is clear when it comes to pricing. This is heavily utilized in the $ 20 price range and below (59% of current offerings) compared to 28% for H&M and 25% for Zara.
It benefits there with an emphasis on underwear, socks, accessories and essential fittings that need to be changed more frequently than outerwear and denim. The need to repeat such purchases drives traffic to stores and websites where customers can find higher priced offers, such as the women’s cashmere blended jacket + J which sells for $ 179.90.
Given the financial hardships that consumers around the world are experiencing through the pandemic, Uniqlo’s Yanai firmly believes that the brand is well positioned for what’s to come next.
“As people save, the quality of brands and products becomes more important,” he said. “Consumers will choose brands that are reliable and really good.”
Uniqlo is unique
Uniqlo’s stated mission is to “unlock the power of clothing”, which means “by designing, manufacturing and selling fine clothes, we can make the world a better place.” It is a sublime ideal for a fashion brand and one that sets it apart from other brands that just want to make their customers look stylish and fashionable.
“The meaning of clothing also changes as we witness a strong shift from clothes worn to beautify or emphasize the wearer’s social status to clothes designed to last and enhance the comfort of everyday life. We continue to develop clothing based on our LifeWear concept for simple, quality clothing that is engraved from efforts to fully meet the needs of everyday life and to enrich the lives of people everywhere. “
More than 30? Then you better keep reading. Shein may not be a household name like e-commerce giant Alibaba BABA , Taobao, or JD.com, but as China’s newest retail Decacorn, its shrouded low profile only matches its singular ambition of becoming a global fast fashion retailer.
Founded in 2008, Nanjing-based Shein is aimed directly at Gen Z, captivating young shoppers via Instagram and TikTok influencers and a barrage of discount codes for low-cost styles – with dresses only half the Zara equivalent, according to Societe Generale – uploading hundreds new products online every week.
Yet outside of her teenage audience, the ultra-publicity shy Shein remains largely unknown. But that anonymity could all change after the Pearl River-based company became a surprising potential bidder for ailing British fashion group Arcadia. Despite failing in that attempt, the message was clear: Shein was ready to take on Main Street.
The story really starts in early 2012, when renowned hardworking founder and CEO Chris Xu (sometimes known as Yangtian Xu) – an American-born graduate of Washington University – gave up his wedding dress business to acquire the Sheinside.com domain. Initially selling women’s clothing, in 2015 she changed her company name to Shein, focused on overseas markets, and started attracting fashion rivals.
The US is now Shein’s largest market, while it also ships to 220 countries, with websites for Europe, the Middle East, Australia and the US Rapid growth has been driven by a series of funding rounds, most recently the completion of Series E funding in 2020, which gave Shein an assessment. the lucrative account of more than $ 15 billion. Revenue was not disclosed but is estimated locally at more than $ 10 billion annually and has continued to surge during the pandemic, while currently a number of Asian and international VCs and private equity houses are among its supporters.
Shein: Fast Mode, Made Very Fast
Remember the age / consciousness split? Well, in the week starting September 27, Shein appears to be the most downloaded shopping app globally on iPhone, according to analytics platform App Annie. It is ranked in the top 10 in the US, Brazil, Australia, UK, and Saudi Arabia.
To serve the US market, product is shipped from Shein’s warehouse in Foshan, Guangdong province, to a warehouse near Los Angeles, Ca., and fulfillment can take more than ten days, glacial by Amazon Prime’s. AMZN standard next day delivery. Yet its affordability has ensured a loyal customer base, captivated by the ever-changing list of women’s clothing and accessories being added to an average of 2,000 SKUs daily.
Shein is obsessed with identifying popular searches and trends in different countries to predict which colors, fabrics and styles will hit, with cycles faster than Zara owner Inditex. It is then heavily promoted with an Instagram and Weibo friendly image, for a mode that is accessible and achievable on all of its social platforms.
However, Shein’s climb was not without problems. In July, the organization was condemned for having a swastika pendant available (a mistake that led to profuse apologies), while paid posts from celebrities and fashion influencers have elevated the brand’s image as well as slowly debunking its low-cost, low-quality rap. The label even managed to alienate stars like Katy Perry, Lil Nas X, and Rita Ora for May 2020 #SHEINT together global streaming events.
Emerging Global Fashion Players
All of this is kept in mind for a company that didn’t even have its own supply chain before 2014, preferring to buy directly from the Guangzhou Shisanhang Garment Wholesale Market. However, in the face of surging demand, Xu created an in-house design team and within two years had assembled a strong force of 800 people dedicated to designing and manufacturing prototypes for ultra-fast production. It has also earned a reputation for on-time payments, something that rarely happens in China, and as a result when Shein moved her supply chain operations center from Guangzhou to Panyu in 2015, nearly all of the factories she worked for moved.
That same year, Shein entered the Middle East and sales soared, with revenues in 2016 rising to $ 617 million and exceeding $ 1.5 billion the following year.
Shein and the hundreds of factories that work with the company have come together in a production cluster that bears a resemblance to A Coruña in northeast Spain, where Inditex’s headquarters are surrounded by its upstream and downstream suppliers. It has four R&D facilities in Nanjing, Shenzhen, Guangzhou and Hangzhou, plus six logistics centers in Foshan, Nansha, Belgium, India, and on the US East and West Coast. It also has seven customer service centers, based in Los Angeles, Liege, Manila, Yiwu, and Nanjing, and employs more than 10,000 people.
Future plans are thought to include developing new businesses in mobile payments, supply chain finance, advertising, and, of course, opening physical stores. Whatever happens, it will most likely do it very quickly.
While ICT tock perhaps my goal for a laugh after a tiring day, I recently found myself scrolling through the app to see styling videos and product catches scattered on my page for you. Many app users are experts at finding affordable options, and whether it’s showcasing stylish gems at Target or showing off their latest secondhand items, Gen Z know how to get their money.
Zara and H&M is the main shopping destination in the app, just a click on the retailer’s second hashtag will take you to hundreds of videos. The trial results are my personal favorite because you can see the product up close in real people of all sizes. You can end up scrolling through these videos for hours on end, so let me help you and round up some of the best affordable stuff that TikTok mode simply can’t afford. From striped dresses to cute crochet, there are items below that you will want to add to your basket.
For brands like H&M and Zara, speed and quantity are always priorities.
By Shriya Roy
Fashion and technology have known each other for a long time, but today, their equation has gone one step further, with some game-changing innovations. The fashion technology industry has been innovating and re-innovating very quickly and bringing out new products to keep consumers happy and safe during the pandemic. First, clothing and fashion brands place great importance on cleanliness and immunity. So categories like everyday wear that are stain and odor resistant are in great demand in the market. Additionally, anti-virus textile technology is quickly becoming a trend and can soon become a good revenue stream for brands.
Clothing brand Turmswear, for example, has started producing everyday clothes that are odor resistant so they don’t need to be washed regularly. The clothing products are anti-virus, anti-germ, anti-odor and easy to dry. This brand uses nanotechnology and fabric innovations combined with the latest fashion trends. Turmswear also recently launched a Turms mask which supports nanotechnology.
However, one of the first textile technologies to prove effective against Covid-19 was HeiQ Viroblock. The UK-based yarn manufacturing industry Coats is, in fact, looking for ways to incorporate this technology into threads and threads that can be used to make affordable anti-virus clothing.
Polygiene Sweden, an odor control specialist, is also working on its own anti-viral treatment for denim in partnership with Italian fashion giant Diesel. According to the two companies, the solution stopped 99% of viral activity of any kind within two hours of contact.
Additionally, in Brazil, Santista Textil is developing an anti-viral textile treatment focused on protecting workwear and denim from viruses. Spanish denim grooming specialist Jeanologia also invented a sanitary box that removes the coronavirus from footwear, clothing and other textiles. California-based biotech company Püre, on the other hand, attracts sellers and retailers with its PüreCouture cleaning cabinet, which uses UV light to destroy pathogens while leaving retail labels intact.
Although technology is at the heart of the emergence of the clothing and textile industry in the post-Covid era, this is not a new trend. Over the past few years, luxury fashion brands have teamed up with various AI systems to come up with better products and accessories. For example, one of the latest trends in fashion stylists is designing ‘smart’ accessories such as watches and bracelets. This smart object is equipped with sensors and can serve as a contact tracing tool as well.
Millions of businesses today are trying to use data to better understand customer preferences. By leveraging AI, designers can not only create custom clothing for individuals, but can predict their future tastes as well. AI designed clothing makes fashion and design much more personalized and customized.
For brands like H&M and Zara, speed and quantity are always priorities. With the pandemic preventing people from going to outlets and malls to buy, 3D printed clothing at home has emerged as an alternative. The trial room also has alternatives in the form of AR and VR technology. These two additions to retail outlets changed the way consumers shop. Shoppers can not only see 3D representations of clothes, but can also use AR to try out clothes digitally without the hassle of going to the locker room.
From connected accessories such as smart watches to jackets equipped with a USB port, technology adoption and integration have made profound breakthroughs in the fashion industry. The CHBL Jammer Coat, for example, designed by Austrian architectural firm Coop Himmelb (L) au, is made of a metallic coated fabric that blocks radio waves and makes the wearer untraceable via modern devices.
Then there’s London-based designer Dahea Sun who invented a dress that serves as a pH indicator when acid rain falls on the fabric. Taking this technology a step further, the dress also features a smartphone app that allows the wearer to scan and upload color changes to a database which further updates the whole world with real-time environmental data about rain.
It is true that technology influences every stage of fashion development and it is consumers who reap all the rewards. The pandemic has made reliance on technology even more prominent and it is certain that there will be more exciting innovations in the future.