First there was nation Taylor Swift, then pop Taylor Swift, then biggest-star-in-the-world Taylor Swift, then vengeful, don’t-mess-with Taylor Swift – who informed us in no unsure phrases that the outdated Taylor Swift was useless.
Now we now have new Taylor Swift, who bears greater than a little bit resemblance to the outdated Taylor Swift, and she or he’s again in a rainbow of sunshine and sugary rainbow pastels within the video for her new single, ME!.
The video accommodates many references to her earlier works and pictures – together with a snake, a nod to her well-known feud with Kim Kardashian and Kanye West.
Nevertheless, this time spherical, the reptile is slithering throughout vibrant cobbles and bursts right into a cloud of lovely butterflies. Swift is over it, guys! Feuds are like, so exhausting.
Inside seven hours of its premiere within the early hours of Friday within the UK, the video had been watched greater than 24 million instances on YouTube.
The tune is an upbeat earworm of a pop monitor, Swift’s first since her singles from 2017 album Status, and options Brendon Urie of Panic! At The Disco.
The pair play a pair who’re initially preventing within the four-minute video, in French, for causes that are not actually defined, however go along with it.
Followers will little doubt be delighted to see the star’s cats, Olivia and Meredith (regulars on her social media channels), making an look as their “younger daughters”.
“I am the one certainly one of me/Child, that is the enjoyable of me,” the 29-year-old goes on to sing, in scenes seemingly impressed by a Willy Wonka, Mary Poppins and Wizard of Ozmash-up.
She additionally extols the virtues of the written phrase, exclaiming “spelling is enjoyable!” in the direction of the tip of the monitor. An uncommon addition, maybe, but it surely’s a superb lesson. Watch as dictionary gross sales soar.
Shortly earlier than its launch, Swift appeared on US TV community ABC to preview the monitor.
She informed host Robin Roberts: “It is a tune about embracing your individuality and actually celebrating it and proudly owning it.
“You understand, I believe that with a pop tune we now have the flexibility to get a melody caught in folks’s heads and I simply need it to be one which makes folks really feel higher about themselves, not worse.”
Swift additionally thanked her followers for “caring concerning the music that I make” and mentioned hints she had dropped within the build-up to the discharge made the expertise “extra enjoyable” as a result of to “create music and music movies realizing (followers) will care about little Easter eggs or clues or hints – you haven’t any thought how a lot enjoyable that’s”.
ME! is Swift’s first new launch since leaving her earlier document label, Large Machine Data, and signing with Common Music Group in November final yr.
Check out the video right here.