Amazon stopped the smart Echo Look speakers that focused on fashion | Instant News


Back in 2017, Amazon introduced another variant of the Echo smart speaker lineup, Echo Look. It was more focused as a style assistant that functioned by Alexa but seemed to only be an “experiment” and was never widely marketed and pushed to the public. Now, as silent as it was launched three years ago, it’s also quietly leaving now because they announced they were stopping the device. Amazon said that because they had learned everything they could from this device that they had transferred to the Style by Alexa feature on Amazon Shopping.

You can be forgiven for not knowing about Echo Look because only a few thousand people actually have it. In fact it was the first product activated by Alexa which had a camera but did not have a screen. Technically it is not referred to as a smart speaker and has never had a major product update. Only a few months later, Echo Show appeared and had more functions and screens to boot.

How it functions is that you will ask it to take a picture of you wearing your clothes and ask, “Alexa, how do I look?” The Style Check virtual mode consultant will analyze the images throughout and provide you with feedback through the Echo Look application, where you can also view your images. It didn’t really get any attraction or synergy with Amazon.com and last year, they really stopped selling it. And now this officially terminated according to Voicebot.

The Echo Look application will only be available to current users until July 24, 2020. You will get a free Amazon Photos account so you can back up all your photos and videos until July 24, 2021. But you must create an account before or all photos will be deleted and cannot accessed. Because there are only a few thousand users now, this might not be a big problem, unless you fully invest in Echo Look.

As for the function asking for Alexa style advice, it will live in the Style by Alexa feature as it moves to the Amazon shopping application. All devices that support Alexa can also be used to ask “Alexa, what should I wear” and that will give you an answer depending on the weather, shopping preferences, etc.



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