Obviously, for several years, Apple has been trying to position itself as a company other than iPhone. Apple’s fourth-quarter results announced yesterday (October 29) show that Tim Cook is eager not to put all his eggs in a smartphone-shaped basket.
In the three months ended September 26, Apple’s iPhone business revenue fell 21% year-on-year. iPhone 12 The launch was postponed to October. Although iPhone sales have been hit, Apple still announced record revenue for the September quarter.
Conversely, as people snapped up MacBook Air and MacBook Pro so that during the back-to-school (if still parked in the classroom) shopping season, reliable old products such as the Mac released record revenue for the quarter. Service revenue also hit a record high, while the iPad and wearable device businesses recorded strong growth.
In fact, Luca Maestri, Apple’s chief financial officer, ignored the iPhone and told investors that Apple’s overall growth was 25% and double-digit sales growth in all other categories. .
of iPhone, You just said? Haha, the name didn’t ring.
iPhone, what can you say-$AAPL’s holiday season did well, but it has been tough since. COVID cannot help. With the launch of new iPhones late, I expect them to enter a growth cycle next year. But this quarter is very difficult. pic.twitter.com/WfSkiK8maROctober 29, 2020
The fate of the iPhone is not so terrible. Cook said that until mid-September, demand for Apple mobile phones grew at a double-digit rate, exceeding Apple’s internal forecasts. At that time, phone shoppers closed their wallets in anticipation of the launch of the iPhone 12.
iPhone 12 and iPhone 12 Pro This month iPhone 12 mini And iPhone 12 Pro Max — Although Apple did not provide any specific forecasts for Wall Street’s December quarter revenue, this number has given a boost to Apple’s holiday business. (The information about the ongoing global pandemic makes this situation unpredictable.)
Even if the iPhone 12 has a new upgrade, it is obvious that many of Apple’s product lines also have a lot of excitement. In the fast-growing service area, App Store, iCloud, Apple Music, and payment businesses are developing record business. Wearable devices including AirPods and Apple Watch hit a new low of $7.9 billion, setting a new record. Thanks to recent updates, even the iPad sector, which has been stagnant a few years ago, has achieved strong growth.
Apple did not talk to analysts about a number on the company’s balance sheet, but I think this is enough to illustrate the company’s development direction. Apple’s operating expenditures in fiscal year 2020 include nearly $18.8 billion in research and development expenditures, an increase of 16% over the company’s expenditures in 2019. R&D spending in the September quarter alone increased by 21%.
Did Apple spend the extra money? During the earnings conference call with investors, the company will not talk about future products. But what is certain is that not everything will involve future iPhone innovations.There are rumors that Apple is AR glasses For automotive products, the increase in R&D spending indicates the danger that Apple’s product line will not dry up soon.
In fact, we may invest more products soon. Earlier this year, Apple announced plans to make its own chips for its computers, just as it did for mobile phones and tablets.First Apple Silicon Mac It should arrive before the end of the year, possibly at the November conference.
Cook said: “Without paying too much, I can tell you that there are more exciting things this year.”
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