Samsung has replaced Huawei as the world’s largest smartphone supplier, ranking first. Huawei strives to launch more products due to the US market Sanctions.
According to an independent report from the research company, Samsung accounted for 23% of the smartphone market in the third quarter. IDC with Canalis. At the same time, Huawei’s product shipments in the international market and its home country China dropped by 22% year-on-year, dropping to second place.
In the second quarter of 2020, due to the pandemic, Huawei topped the list Depressed Global smart phone demand. However, as countries began to reopen from the COVID-19 lockdown, pent-up demand caused Samsung to make a comeback in the third quarter.
The Korean supplier’s smartphones also perform well in India, one of the world’s largest markets. Another factor is how Samsung launches low-end and mid-end products, while also offering discounts, which drives sales.
“In the United States, Samsung’s second largest market, A series of In Note 20 and Note 20 super IDC added that this also contributed nearly 20% of total sales in the third quarter of the 20th quarter.
On the other hand, Huawei was forced to restrict its smartphone production.The U.S. government has Prohibit All semiconductor manufacturers provide Huawei with chips made with American software or technology. As a result, this Chinese supplier has been working hard to provide components for its smartphones.
(Huawei P40 Pro 5G)
Canalys analyst Mo Jia said in ” statement. “After the United States imposed sanctions on August 17, Huawei was forced to restrict its smartphone shipments. The sanctions caused a channel gap in the third quarter, and its peers were unable to fill this gap.
“If the position of the U.S. government remains unchanged, Huawei will try to adjust its business strategy and focus on building the Hongmeng (harmonious) Operating system and software ecosystem,” he added.
Overall, the smartphone market appears to be recovering from the economic impact of the pandemic. In the third quarter, suppliers shipped 353 million units, a decline of only 1.3% year-on-year. Compared with IDC’s previous forecast, this is a big improvement. IDC’s forecast is that shipments will drop by 9%.
The research company attributes part of the recovery to India, where customers are driving demand growth. IDC said: “Other emerging markets, such as Brazil, Indonesia, and Russia, ranked fourth, fifth and sixth in the world, have also experienced strong growth.”
However, the demand for smartphones in the North American market remained low in the third quarter. IDC said that an important contribution is Apple’s decision to postpone the sale of the product. iPhone 12 The weeks from September to October. Therefore, as suppliers are also trying to take advantage of the US market, shipments of US smartphones may pick up in the fourth quarter. 5G.
IDC analyst Ryan Reith said: “In large developed markets, it is clear that no matter which brand or price point they focus on, 5G will become the next generation of mobile phones for most consumers.” Obviously, the highest sales plan in these markets is Promote 5G. Having said that, we still believe that consumer demand for 5G is minimal at best. “
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