Microsoft plans to make all internal and external events digital only until July 2021 due to the ongoing coronavirus pandemic. The software maker has revealed Build 2020, which will be held in Seattle in May, will turned into a digital event. This digital-specific focus now extends to more events in the following year.
“Regarding the challenges presented by COVID-19, Microsoft has been closely monitoring the developing global situation and is reassessing the overall corporate event strategy in person,” explained a the latest email to Microsoft MVP. “As a company, Microsoft has made the decision to transition all external and internal events to the first digital experience until July 2021.”
This means that Microsoft Ignite will be held as a digital event in September this year, and Microsoft’s presence in Computex 2020, which has been optimally rescheduled until September, will not involve direct events. This will also have an impact on all of Microsoft’s plans for CES 2021, and the company’s Build 2021 event. The build is usually held in April or May, which means that next year’s event will also be digital.
Microsoft also canceled its own Inspire event for partners to be held in July. The company is still finding out whether this will also be a digital event or not. ZDNet report Build usually has around 5,000 participants, inspires as many as 40,000, and kindles about 25,000, so the impact of the decision is significant. Don’t expect to see the surface hardware show yourself this year, either.
Microsoft will now rely on its own digital event team and the ever-increasing Microsoft Team to enable companies to hold events like Build 2020 remotely while the majority of employees are still sheltering at home.
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