The wireless headset industry will usher in an important year.According to a Recent report According to data provided by Counterpoint Technology Market Research, the industry’s growth rate is 83% and will reach 238 million by 2021.
Liz Lee, a senior analyst at Counterpoint Research, said that this highly optimistic forecast is based on some recognized trends. One is the unstoppable trend of removing audio jacks from devices. In addition, the consumption of mobile media is also growing rapidly, which has also greatly promoted the demand for wireless headsets.
In terms of market share, Apple’s Airpods are still the leader, they occupy about 29% of the market. Xiaomi Ranked second because it has a 13% market share, second only to JBL with Samsung The respective market share is 5%. Jabra, Jlab and QCY each have a 2% market share. Realme, EDIFIER and Sony ranked the top 10 most popular TWS brands, each with a 2% market share.
Counterpoint’s research also points to the budget part of the market. In the third quarter of 2020, almost half of the top 10 brands are cheap brands.Some earphones are priced under US$50, and some even Below the $20 mark. Xiaomi is considered a leader in this field and the main reason why they managed to consolidate their second position.
However, Sujeong Lim, another senior analyst at Counterpoint Research, believes apple,its Airpods lineupDue to Apple’s ecosystem, the company will continue to dominate the wireless headset field in the TWS industry. Lin said that Apple’s ecosystem provides an excellent experience between its software, services and hardware. This helps Airpods stay ahead.
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