Snapchat today released a new filter to help fight COVID-19 as part of the “AR lens” feature. The new filter allows users to scan cash using the camera and then make a donation to the World Health Organization (WHO).
Taking advantage of a large audience in the application, Snapchat launches a new COVID-19 lens that shows information from reliable sources about how to stay safe, and even fun new ways to contribute to fighting viruses. This new lens must reach nearly 130 million users worldwide.
With the new donation filter, it is now possible to scan records (such as dollar bills) from 33 different countries using the Snapchat application, showing illustrations that show how the money will be invested. Simply open the Snapchat camera, tap the screen for a few seconds, then look for a new lens in the Explore tab.
This application uses AR to recognize currencies, and then you can easily make donations directly on the WHO website using a credit card.
As expected, you can also invite your friends to do the same by sharing photos or videos using a new lens. For content publishers, there will be a new option to swipe to donate directly from their content.
To date, more than 445 Discover Stories or Events have been produced on COVID-19, and more than 68 million Snapchatters worldwide have seen COVID-19 related content on Snapchat. More than 40% of Gen Z in the US has tuned in to this content to stay informed.
The company said in blog post that Snapchat usage grew by more than 50% in March due to the coronavirus outbreak, because this application offers several ways to stay in touch with family and friends. They also stressed that they were working to “bring awareness to safety protocols as public health guidelines develop.”
Snapchat is available for free on the App Store. Make sure you have the latest version of the application to get this new AR lens.
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