Strauss Zelnick, CEO of Take-Two, believes that video games are now starting to charge a few extra dollars. In the neighborhood, we say! Damn! Speech at the Morgan Stanley Technology, Media and Telecommunications Conference (Cheers) VGC), someone asked Zelnick why the publisher added $10 to certain games, or, as people in the industry said, it was Hamilton as a whole.
“We announced that the price of NBA 2K21 was set at $70. Our view is that we provide a series of extraordinary experiences with a lot of replayability, and the last US frontline price increase was in 2005 and 2006, so we I think consumers are ready for this,” Zelnick said. This is not entirely unfair, but it is worth noting in 2005 that the first exaggerated DLC is still wrapped in the magnificent species in “The Old Gucor 4: The Forgotten”. It will soon take another year.
Zelnick raised the PR’s speech to 11 points, and said that the announcement about pricing was made “topic by topic,” while also emphasizing Take-Two’s commitment to “delivery[ing] The value is greater than the fees we charge. “
So far, we have not revealed the pricing of other books, and we tend to publish announcements by title, but I think our view is [that we want to] Always provide more value than the value we charge to ensure that consumers have experience and[…] The experience paid is a positive experience.
Everyone knows that even if you like a consumer experience, if you feel that you are overrated, it will ruin the experience and you don’t want to have it again. [If you] Go to a great restaurant, a really very good restaurant, enjoy a great meal and excellent service, and then you will get twice as much cheque as you should have, and you will never go back.
Therefore, we always want to ensure that consumers feel that we provide more products than we require, and this is also true for our current consumer spending. We are an entertainment company, we are here to attract and attract consumers, if we do, then monetization will follow.
NBA 2K21 is one of the first games launched by Take-Two Interactive to increase the price to $70 at the time of release. Although the game still sells a large number of units, fans are not very happy to find out Non-skippable in-game ads Except for price increases. In addition to all the other DLCs provided, the entire Internet felt strong opposition, and Take-Two was forced to delete these advertisements, and at the same time issued a half-hearted apology in the process.
Last updated: March 8, 2021
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