Facebook buys Giphy to help trigger Instagram | Instant News


Facebook has acquired the popular GIF publishing site, Giphy will post it on Instagram.

Giphy already supports many GIFs that you can post on Facebook. But now social networks want to invest more in the platform. “Giphy makes everyday conversations more entertaining, and therefore we plan to better integrate their GIF library into Instagram and our other applications so people can find the right way to express themselves,” VP Facebook product Vishal Shah said on the day. this. announcement.

According to Axios, the social network spending $ 400 million to buy Giphy. But naturally, many people have questions about acquisitions. Will Facebook start using Giphy for data collection and advertising? How about access? Will the service remain open to other social media services including Twitter?

For now, Shah says nothing has changed, including access to the Giphy API, which allows other social media services to collect GIF collections.

“Giphy will continue to operate its library (including its global content collection), and we hope to invest further in technology and its relationship with content and API partners,” he added. “People can still upload GIFs; API developers and partners will continue to have the same access to the Giphy API; and the Giphy creative community can still create great content. ”

According to Shah, Facebook’s plan is to encourage people to share more GIFs in their Instagram stories and through direct messages. This is the goal that the Giphy team is sharing. “We had a great time working with Instagram for years; “Giphy stickers are very suitable to be installed on Instagram Stories, while our GIF search enables everyone to capture those perfect emotions on Instagram Instagram,” Giphy said in a blog post. “Based on the success of the collaboration (and many others) we know that there are exciting times ahead of us.”

Giphy, which serves more than 700 million people, also emphasized that the company’s extensive GIF library will remain open to the broader ecosystem.

However, the acquisition may face some federal oversight when the US government regulators are in place probing Facebook for antitrust violations.

Activist group Freedom From Facebook & Google opposed the agreement. “This will give Facebook more influence over various competitors who depend on the Giphy API and the wider digital ecosystem.”

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