Tesla is popping its showrooms into arcades – TechCrunch

Tesla won’t have interaction in conventional promoting. That doesn’t imply the automaker isn’t eager on getting new prospects and retaining those it already has.

Most of Tesla’s strategies have centered on leveraging its present buyer base to draw new patrons. And that technique has continued. This time, the corporate is popping its showrooms into arcades and alluring house owners to carry their household and mates to strive it out by way of June 30.

Tesla despatched out an e-mail earlier Tuesday with the promotion that invitations folks “to expertise the brand new Tesla Arcade.” People who find themselves are requested to RSVP to their native showrooms by way of this hyperlink.

The showroom promotion — and a video posted Tuesday on Twitter and Instagram showcasing its latest sport Seaside Buggy Racing 2 — is a part of an even bigger push to attract consideration to one in every of Tesla’s funner options — an arcade app. The app is a bundle of video games that had been first added final August by way of a software program replace. The preliminary video games included Missile Command, Asteroids, Lunar Lander and Centipede.

The video video games might be accessed by way of the touchscreen and performed if the automobile is in park. Video games now embody Atari Missile Command, Asteroid, and kart racing sport Seaside Buggy Racing 2, which began rolling out Tuesday.

Different video games have been added the preliminary rollout, together with 2048 and Atari’s Tremendous Breakout. The corporate has additionally created a brand new “toybox,” mainly an easy-to-find location on the show the place the entire video games are housed.

Todd Howard, the director of Bethesda Video games, mentioned final week in an interview with CEO Elon Musk at E3 that the corporate’s “Fallout Shelter” sport could possibly be coming to Tesla shows.

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