As the millennial generation increases in purchasing power and becomes the dominant driver of business and growth, there are more reasons now for travel providers to adapt and develop innovative approaches to overcome dramatic changes in customer behavior, as well as demands for mobile and social media. .
Presented by APAC Digital Travel
To better understand how the industry reacts to changes in demographics and consumer behavior, the insight team at APAC Digital Travel spoke to hundreds of travel brands across Asia-Pacific.
This study reveals the following main trends as top priorities for travel operators in 2020:
• Enhanced personalization • Mastering the use of platforms and bot sending messages • Mastering travel distribution • Increasing the use of alternative payments • Increasing additional income
Also included in the report published were in-depth conversations with senior executives from some of the region’s big names on the trip, including Line Travel and Trip 101, Grab, Tujia and Tourism New Zealand. The leaders behind their respective organizations walk on the floor, and offer insights on how their organizations respond to new travel preferences, what their challenges are, and their thoughts for moving forward.
Revealing how applications have developed in space travel (and which of them is getting the biggest traction in our region), how combining big data with travel technology translates into astronomical growth and why NTO has chosen to dedicate more than 50 percent of its resources to its digital destination marketing campaign.
To download the report, click here
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