(CNN) – Four Seasons Hotels and Resorts in collaboration with Johns Hopkins Medicine International. Montage International works closely with One Medical’s primary care providers. For the French hospitality company Accor, the partner is the AXA insurance company, and with Hilton, it is Lysol. And then there is a new security stamp from the World Travel & Tourism Council (WTTC). This list seems to be ongoing. Welcome to stay at a hotel that was rebuilt after Covid-19. Forget Michelin three-star restaurants, private roof suites with butler or five-star spas. As properties around the world prepare to reopen after several months of closure due to the crisis, their marketing efforts are focused on making their guests feel safe and secure – the luxury of being a disinfectant. It is a stamp of WTTC, a high level partnership. or a marketing campaign touting new security measures? It’s possible, according to some industry experts. Marketing safety as a convenience Reneta McCarthy, a senior lecturer at the School of Hotel Administration at Cornell University, said that while it was undoubtedly a marketing tactic for a brand to clearly state that it was working with a well-known company to achieve safety or have a new one. security measures, this strategy is likely to be effective in getting people to travel again. “So many of us, including me, are afraid to enter the hotel, but I will definitely stay in a place that I know has jumped on the game to get security and cleanliness,” he said. “Names like Johns Hopkins make the message out there loud and clear as does validation from WTTC.” Whatever the opinion, many of these programs can in fact help the hotel to become a safe environment for guests and employees. Take the WTTC stamp, for example, which is a worldwide certification that applies to hotels and travel-related entities such as restaurants and tour operators. Gloria Guevara, the group’s CEO, said that the safety standards were set after consulting with more than 20 parties including hotel brands such as Hilton, the Virtuoso luxury travel network and the Centers for Disease Control and Prevention. “Businesses, including hotels, must register to get a stamp and whenever we can, we send inspectors to ensure that the protocol is in place and followed,” Guevara said. A new hotel experience For hotels in particular, one of the new WTTC guidelines applies to buffet breakfasts, staples at many properties at all price points. Buffet is still allowed, but now, all food must be closed and served by employees as opposed to self-serving guests – an action that reduces the possibility of guests infecting food and making others sick. “These standards are international, so tourists have the comfort of knowing that safety has the same meaning wherever they are in the world,” Guevara said. “People want freedom to travel again, and safety is part of that freedom.” WTTC stamps are in the hospitality industry, but each brand has its own initiative. Facilities such as masks, gloves and hand sanitizers, along with pinning tables in restaurants, often clean public places and reduce the number of rooms occupied at a time are common, but some hotels do more than these basic things. Experiments in Japan conducted by NHK broadcaster and a team of medical experts show how quickly and easily Covid-19 can spread. Report by Anna Coren from CNN. Laying hospitals in Hospitality with Four Seasons’ new Lead and Care program, for example, includes a Covid-19 advisory board consisting of doctors Johns Hopkins and hotel executives. Members will continue to review the latest scientific findings about the virus and implement the protocol in the Four Seasons hotel accordingly; they will also train employees about these standards. The partnership with AXA gives guests in 5,000 properties around the world a virtual consultation on a free request with a doctor who can prescribe drugs, if needed (AXA has a network of more than 85,000 doctors). “We have a brand like ibis budget where the room is only $ 50 a night and the cost is cheaper than consulting with AXA doctors,” said Amir Nahai, CEO of food & beverage and Accor lifestyle. “Our goal is for travelers, no matter what they spend, to feel comfortable staying at Accor.” Baccarat Hotel, one of the most luxurious properties in New York, may not reopen its doors with a striking partnership, but has a new director of health and environmental safety, Tanja Hernandez. His job is to oversee all of Baccarat’s new security measures for guests and employees and ensure that they are followed. An employee who is dedicated to safety or luxury partnerships can help give property credibility with customers, but that is not a requirement to entice guests, said Rob Karp, founder of luxury hospitality company Miles Ahead, who is currently traveling around the United States and staying in various hotels along the way. “Even as someone who sells trips to make a living, I would love to stay at a hotel again, but when I checked somewhere in Charleston last week, I felt completely safe,” he said. “Every employee is masked, there is a limit to the number of people allowed in the elevator, and cleaners are everywhere. Nothing is missing.” New normal? But some experts, including David Richey, CEO of Metis, a behavior research firm that explores the perceptions of customers and employees, think that it is a mistake for hotels to focus too much on cleanliness. “Hotels, especially luxury hotels, are one of the cleanest public facilities of all hotels. In malls and airports, the cleaning protocol is far from typical well-managed hotels,” he said. “Making a big show of how well you clean your room now is tantamount to admitting that you did poorly in the past. I believe what customers really want when they start traveling again is a normal feeling.” Luca Virgilio, general manager of the Eden Hotel in Rome, agrees with the normal part. “Of course, we follow all protocols for safety, but we also work hard to ensure that we don’t feel like hospitals,” he said. “Guests should know that they can trust us but feel like they are in a luxury hotel first and foremost. Today, trust may be a new luxury.” Shivani Vora is a writer who lives in New York City who travels a lot, whether that means doing a safari walking in Tanzania, traveling a mother-child with her 10-year-old child in Istanbul or surfing in northern Portugal. .
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