(CNN) – Since the world closed in March, many of us have made a mental list of all the places we will go once we are finally able to travel again. Now the borders are reopening and the restrictions are hotels and resorts are slowly reopening, and the prospect of traveling has become a reality again. their first big trip into the new era of travel. Cancun, in southeastern Mexico, has launched a “Come to Cancun 2 × 1” campaign, which will apparently offer two free nights of accommodation for every two nights paid and reimburse the price for a plane ticket so that visitors can take a companion with them. In May, casino owner Derek Stevens offered more than 1,000 flights to Las Vegas to boost domestic tourism in the U.S. In Thailand, the Cape Fahn Hotel, the first of Koh Samui’s private island luxur y resort, recently launched a “Buy 1 Get 1 Free” promotion on its luxury villas with swimming pool. New era of travel The Cancun Hotel Association offers customers who pay for two hotel nights two additional nights. ELIZABETH RUIZ / AFP via Getty ImagesWhile visitors will still have to pay for their flight and accommodation. The Balkan country of Bulgaria has chosen to stop charging visitors for sunbeds, umbrellas and even tables on its popular beaches. In Switzerland, Geneva Tourism has launched “Geneva Boxes” made up of urban experiences and hotel packages offering discounts of up to 65%. And it’s not just big savings, and in some cases gifts, that are currently on the table for travelers. Various countries are choosing to launch competitive campaigns aimed at convincing nervous customers to travel following the current Covid-19 pandemic that they are a “safe” destination. Central Asia, Uzbekistan has gone so far as to offer payment to visitors who contract Covid-19 while on vacation there. The “Uzbekistan: Safe Travel Guaranteed” campaign hopes to reassure travelers by promising $ 3,000 in compensation to all tourists infected with Covid-19 during their stay. Meanwhile, the Mediterranean island of Cyprus, which has reopened Borders with certain countries, in June, undertake to cover the cost of accommodation, food, drink and medicine for visitors who test positive for the virus during their stay. But as the struggling travel industry tries to rebuild itself, are these sweeteners really enough to convince worried travelers to take the plunge? In a recent survey by the International Air Transport Association, 45% of respondents said they hoped to travel within a few months of the subsiding pandemic, while 33% said they would avoid traveling future to reduce the risk of catching the virus. Joanna Lord, director of marketing for the Skyscanner travel search engine, explains that incentives, especially lower prices, are a simple and effective way to create demand at first, but over time, travelers will more focused on safety than price. “In the short term, discounted flights and accommodation are likely to be common as travel providers boost their cash flow by stimulating demand,” Lord told CNN Travel. Security guarantees The government of Uzbekistan will pay travelers compensation of $ 3,000 if they are infected with Covid-19 .STR / AFP via Getty Images “In the longer term, we expect prices to reflect bookings that provide more flexibility, security and customer confidence. ” In the absence of a vaccine, these factors will be more important to travelers and could allow traveling service providers to charge more. “However, Lord points out that” flexible booking policies “and accommodation policies are more valuable to customers in these uncertain times. Bekistan has launched its national guarantee to visitors, tourism officials at the destination said “They were so confident in their new safety and health measures, the president was” ready to put money where he is. “According to David Goodger, director of Tourism Economics, a According to the Oxford Economics Company , this level of insurance could seal the deal for customers concerned about security measures, as well as finances, noting that many have less disposable income to spend on travel due to the pandemic. ” security will take on greater importance in the early stages of recovery, including security guarantees, low infection rates, testing and tracking in all destinations, as well as additional hygiene measures and other measures to limit the spread, “he told CNN Travel. ” He [the “Uzbekistan: Safe Travel Guaranteed” campaign] is essentially insurance against Covid, and signals that the destination is safe to visit, while providing a financial incentive. “” There should be some success with this measure, and it could be more effective than a simple price reduction, or The 2 for 1 deal, in the very short term. “Lori Pennington-Gray, professor and director of the Tourism Crisis Management Initiative at the University of Florida, also believes that ensuring customers are well taken care of if they catch the virus during their visit is a positive way to regain confidence “There is always anxiety with air travel,” she told CNN Travel. Regaining travelers’ confidence Casino owner Derek Stevens has offered more than 1,000 flights to Las Vegas. in May.Ethan Miller / Getty Images “It is important that destinations restore confidence, and one of the ways to do this is to have programs that show the traveler that he is committed to his safety.” ” So things like covering the cost of t heir medical bills or covering their funds [if they contract Covid-19] are important. “I don’t think that just putting it in place will convince people to come back. But it’s a way to strengthen the commitment of this destination to ensure the safety of its visitors.” Pennington-Gray recognizes that some travelers simply accept the risks more than others, and it is the customers that the destinations should target at this point. “We find that some people are waiting for a vaccine because they are really reluctant to take risks and they will not travel [for now]”she said, pointing out that there is probably no incentive attractive enough to convince people in this category to leave the country now. However, for those who are already planning their next trips abroad and identifying places where borders are open, such incentives will be a “It’s about who this market is and what it looks like,” she adds. Pennington-Gray also points out that most travelers are very aware that it is not just the destination to protect visitors now. should take the necessary steps to ensure their own safety when traveling, such as wearing masks when necessary and complying with local social distancing measures, which differ from ‘One destination to another. “It will be this balance between what the industry can do and share with the consumer and what the consumer can do to protect themselves,” she adds. way to recovery Cyprus has undertaken to cover the cost of accommodation, food, drink and medicine for visitors who are living with the virus during their stay. ETIENNE TORBEY / AFP via Getty Images The European Union finally reopened its doors to visitors from different countries of the world on July 1. However, the United States was absent from the list. While the US State Department still advises its citizens to avoid international travel due to the pandemic, Americans are currently allowed to enter a number of Caribbean islands, including Jamaica and Aruba, as well as the Maldives and Croatia, to name a few. While it is clear that the recovery process will likely be slow, especially since destinations like Spain and Melbourne, Australia have issued a second lockout shortly after the easing measures, Lord points out that Skyscanner has noticed a significant increase in searches for customers lining up to reopen specific borders. “While this is clearly a difficult time for the industry, we have seen green upsurges in some markets and expect it to gain momentum after a period of tentative travel,” she said. . “Although the number of searches on the Skyscanner site decreased overall at the start of the lockdown in March, we saw a gradual increase in searches during the months of May and June in countries like the United Kingdom and Spain , as travel restrictions began to ease. ” “This pent-up demand for travel, as evidenced by global search behavior, has resulted in a significant increase in bookings during this same period as soon as restrictions allow.” Lord says Skyscanner has seen a 116.4% month-over-month increase in flight bookings. in the United Kingdom between May and June 2020, while the figures for Spain increased by 144.9% month-on-month over the same period. Although these figures are certainly encouraging, it will take probably a while before the travel industry rebounds, and experts have suggested that things may never go back to the way they were. “I am not sure [the travel sector] will never be the same as it was [pre-Covid 19]”Says Pennington-Gray.” It can take years to operate at full capacity and at the same volumes. But we know from previous crises that the travel industry is very resilient. “It will not be a question of using incentives to encourage people to travel,” she adds. ” It will really be a commitment to business practices. “the industry to engage in things that will keep them safe, like providing cleaning stations, and to communicate those things to the consumer.” The travel industry will rebound, it just won’t happen tomorrow. “.
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