RESTON, Va., May 1, 2020 / PRNewswire / – The latest insight from Comscore (Nasdaq: SCOR), a trusted partner for cross-platform media planning, transactions and evaluations, shows that consumers seem to be still not ready to think about planning trips amid the COVID pandemic -19 ongoing. The continued depressed visit volume has also translated to a downward trend in consumer spending on travel. Overall, Comscore observed a 43 percent year-on-year decrease in travel spending for March 2020, despite the fact that the sharp decline in travel site visits did not actually begin until the week of March 16, 2020 (taking into account that the surge in visits during the week of March 9, 2020 is likely due to cancellation). The airline category, which roughly accounts for two-thirds of all expenses for travel, fared the best – only decreased 38 percent from last year, but the hotel industry was shaken (with a 61 percent decrease). One of the main indicators is “minutes spent” per unique visitor, “which is a measure of consumer involvement on travel sites. This metric varies from week to week, but the week of April 13 2020 lists lumps for all travel categories. It remains to be seen whether this is related to consumer planning trips, or if the spike is caused by another wave of trip cancellations About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms, with trace data that combines digital, linear TV, audience intelligence and theater above with a sophisticated audience insight, Comscore enables media buyers and sellers to measure their multiscreen behavior and make business decisions with confidence.As a proven leader in measuring digital and TV audiences and advertisements on a scale, Comscore is a third-party source that appears in industry for nails reliable and comprehensive cross platform. For more information, visit comscore.com.
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