Uber has introduced that it’s increasing its driver-focused Uber Pro service nationwide throughout the U.S., with plans to deliver the service to worldwide markets.
The ride-hailing large, which is preparing to go public any day now, has faced criticism on a variety of fronts, however significantly over the amount of money its drivers take home after bills and taxes. That is partly why final Could it revealed plans to launch a brand new program that rewards its finest drivers with further perks. In November, the San Francisco-based firm unveiled Uber Pro as part of a broader charm offensive to win again public assist forward of its IPO.
Uber Professional principally lets drivers unlock advantages based mostly on their scores and journey cancellation charges, with the best-performing drivers in a position to earn as much as 6% extra on their time and distance charges, money again on their gas, reductions on automobile upkeep, and even tuition for programs by way of Arizona State College (ASU).
Whereas Uber Professional will technically retain its “beta” tag for now, it’s for all intents and functions rolling out nationwide from at this time. This system initially kicked off in eight U.S. cities — Seattle, Chicago, New Orleans, Phoenix, Orlando, Tampa, Denver, and New Jersey — and it later expanded to Boston and Washington, D.C. From at this time, Uber Professional can be accessible in one other 20 cities: San Francisco, Los Angeles, New York Metropolis, Atlanta, Austin, Baltimore, Dallas, Philadelphia, Pittsburgh, Sacramento, Salt Lake Metropolis, Detroit, Houston, Las Vegas, Minneapolis-St. Paul, Nashville, Orange County, St. Louis, Raleigh-Durham, and Richmond.
Furthermore, the corporate is teasing a global launch for this system, although it has solely revealed Mexico as a part of the inaugural pilot. In response to this legal T&C page on the Uber web site, all drivers positioned in Monterrey, Nuevo León, Tijuana, Baja California, Puebla, and Mérida who meet the fundamental standards for enrollment can be robotically registered for Uber Professional.
“We’re rewarding drivers around the globe for his or her dedication and high quality by way of distinctive program parts tailor-made by nation,” stated Uber’s head of driver product, Daniel Danker. “This can embrace extra alternatives for academic entry that flexibly assist long-term objectives. We’ll have extra to share within the months forward.”
It’s value noting that Mexico is one in every of Uber’s biggest and most profitable markets, so it’s not shocking that it’s among the many first worldwide markets to get Uber Professional.
Uber revealed final week that it was looking for to generate $10 billion from its public market entry, with a valuation of round $84 billion, which might make it the largest IPO of 2019 and among the many largest of all time. As Uber chases elusive earnings — and seeks to place gargantuan losses behind it — the corporate has to curry favor with the hundreds of individuals who energy its service around the globe. As drivers have a rising variety of providers they will work for, Uber is striving to earn their loyalty by way of packages like Uber Professional.
With at this time’s growth, Uber Professional is now open to round 60% of drivers within the U.S., with 120,000 in a position to declare everything of their tuition charges for a four-year diploma program at ASU — or go the profit on to a beloved one. There are some thresholds in place to qualify for this — all eligible drivers should have accomplished 3,000 journeys and preserve a gold, platinum, or diamond standing in Uber Professional.
In associated information, Uber additionally revealed that it’ll quickly launch a brand new loyalty program for Uber Eats couriers, although it’s holding again on particulars till later this month.