(CNN) – Instagram will ban any content promoting conversion therapy, social media platforms told CNN on Friday, after activists asked to block providers from advertising their services online.
Services owned by Facebook, said it would expand existing policies on hate throughout the world to include posts that advertise or promote the practice.
Conversion therapy, a pseudo-scientific process that claims to change one’s sexuality, is widely discredited and condemned as dangerous by major medical associations. But it’s legal in most parts of the world, including in the United States and Britain.
Instagram steps follow requests from users to be deleted account used by the Core Issues Trust, a UK-based conversion therapy promoter.
“We do not allow attacks on people based on sexual orientation or gender identity and update our policies to ban the promotion of conversion therapy services,” Tara Hopkins, Instagram’s public policy director for Europe, the Middle East and Africa, said in a statement.
“We have removed infringing content from @coreissuestrusttv. “We are always reviewing our policies and will continue to consult with experts and people with personal experience to inform our approach,” he added.
The platform will also stop recommending content related to conversion therapy, such as testimony to its efficacy or posting to praise or support this practice, except in the legislative context.
Earlier this year, they banned advertisements for the process.
Conversion therapy refers to any effort to change a person’s sexual orientation or gender identity. That does not work, and research shows that they are the target, or who choose to undergo it, are placed at greater risk of depression and suicide.
A number of US states have banned it, and Germany became one of the first major countries to ban it for minors in May.
In Britain, the total ban promised by Theresa May in mid-2018 has not yet been realized, and has not yet been included in one of Prime Minister Boris Johnson’s legislative agenda set out at the opening of the state parliament.
Facebook and Twitter did not immediately respond to questions about their policies.
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